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Privacy Policy


 

Anomaly Studios, LLC Privacy Policy

Effective date: March 14, 2018, updated June 15th 2019

Anomaly Studios, LLC, also doing business as Anomaly Learning and the Coding Academy ("company", "us", "we", or "our") operates the  https://anomalystudios.com, https://learn.anomalystudios.com, https://classes.anomalystudios.com  UnityXD, Coding Academy websites and apps (the "Service").

 

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.anomalystudios.com/terms-of-use-and-conditions

 

As stated in our Terms of Use, our website and Services are offered and available only to you, if you are (a) that You have not been previously suspended or removed from the Website by Anomaly Learning; (b) that You are either (i) at least 13 years of age or (ii) Your parent and/or guardian has consented to Your use of the Website; and (c) that your registration and your use of the Website is in compliance with any and all applicable laws and regulations.

We are obligated to ask for your explicit consent and give explicit terms of what users are giving consent to.

Definitions

Personal Data

Personal Data or Personally Identifiable Information means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Processing

"processing" generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure.

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on a User's device. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For example, by ensuring that users are finding what they are looking for easily.

 

Data Controller

Data Controller means the natural or legal  person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

 

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

User

The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

 

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Our collection, use, and disclosure of Student Data are governed by our Privacy Policy and Terms of Use and also by the provision of the Family Educational Rights and Privacy Act (FERPA), the Children's Online Privacy Protection Act (COPPA), General Data Protection Regulation (GDPR), and applicable state laws that relate to the collection of Student Data.

Our cookies do not collect Personal Information or Children's Personal Information, and we do not combine the general information collected through these cookies with other Personal Information or Children's Personal Information to tell us who you are or what your user name or email address is.

If you come to our business through a sales affiliate, cookies are used to associate your account and information with the sales affiliate in order to calculate sales commissions.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). We only ask for Personally Identifiable Information where it is reasonably necessary to provide the Services. Personally identifiable information may include, but is not limited to:

●      Email address

●      First name and last name

●      Phone number

●      Address, State, Province, ZIP/Postal code, City

●      Credit Card Payment Information

●      Your Birthdate and Place of Birth

●      Workplace of School

●      A Photo

●      IP Address

●      Metadata

●      Education Records

●      Cookies and Usage Data

●      Posts on Social Media and more

 

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Location Data

We may use and store information about your location if you give us permission to do so ("Location Data"). We use this data to provide features of our Service, to improve and customize our Service.

 

You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.We may gather anonymous information about Users through cookie technology on an individual and aggregate level.

 

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

 

Examples of Cookies we use:

●      Session Cookies. We use Session Cookies to operate our Service.  which expire after a short time or when you close your browser, and persistent cookies, which remain stored in your browser for a set period of time. We use session cookies to identify you during a single browsing session, like when you log in

●      Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

●      Security Cookies. We use Security Cookies for security purposes.

●      Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

●      Analytics Cookies. enable us to monitor and analyze web traffic and can be used to keep track of user behavior.

●      Social Media Cookies. We use Social Media Cookies for various Social Media platforms like Facebook, Twitter, Youtube, Linkedin, and Instagram to allow interactions with their services.

●      Email marketing. We collect name and email address when you register for a webinar or event, request a free resource or join a waiting list, via Infusionsoft

 

Non-Personal Information
Web Beacons, also known as pixel tags and clear GIFs, ("Web Beacons"), are electronic images that allow a website to access cookies and help track marketing campaigns and general usage patterns of visitors to those websites. Web Beacons can recognize certain types of information, such as cookie numbers, time and date of a page view, and a description of the page where the Web Beacons are placed. No Personally Identifiable Information about you is shared with third parties through the use of Web Beacons on our website. However, through Web Beacons, we may collect general information that will not personally identify you, such as: Internet browser, operating system, date of visit, time of visit and path taken through the website.

When we collect usage information (such as the numbers and frequency of visitors to the Website), we only use this data in aggregate form, and not in a manner that would identify you personally.  For example, this aggregate data tells us how often users use parts of the Services, so that we can make the Services appealing to as many users as possible.  We may also provide this aggregate information to our partners; our partners may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal experience. We do not disclose aggregate information to a partner in a manner that would identify you personally.

 

We use tracking and cookies data for the following purposes:

●      Authentication and security. Cookies help authenticate your access to Anomaly Learning and prevent unauthorized parties from accessing your accounts.

●      Preferences. Cookies help us remember your settings on the pages you visit, so that we can display your preferred content the next time you visit, or preferred language or the country you're in, so we can provide content in your preferred language without asking each time you visit.

●      Analytics and research. Cookies help us test different versions of Anomaly Learning to see which features or content users prefer, web beacons help us determine which email messages are opened, and cookies help us see how you interact with Anomaly Learning, like the links you click on. We also work with a number of analytics partners, including Google Analytics, who use cookies and similar technologies to help us analyze how users use the Services.

●      Personalized content. Cookies help us provide more relevant content.

●      Advertising. To provide you with more relevant advertising. Note that advertising and targeting only happens through our marketing web pages. No marketing or advertising occurs within our platforms when you are logged into your account. We do this so that only advertising appears to parents and not to children. It is our practice and policy to never display advertising to children. 

●      Improve Services. Cookies help us analyze user's experience with our services so that we may improve.

 

 

Information We Collect Automatically

Some information is collected automatically by servers and the services that run the Internet. Additional Metadata is collected for data logs and for security to ensure our platform is a safe place for all. Automatic information collection is described below.

●      Device Information: including your IP address, browser types, browser language, operating system, platform type, gaming platform, device types, and device IDs such as unique identifiers, advertising identifiers, or gaming platform identifiers.

●      Usage Information: including files you download, domain names, landing pages, your browsing activity, what you click, scrolling and keystroke activity, pages viewed, advertising viewed or visited, forms or fields you complete or partially complete, search terms, whether you open an email and your interaction with the content, access times, and error logs, and other similar information.

●      Location Information: including the city, state and ZIP code associated with your IP address, information derived through WiFi triangulation, and precise location information from GPS-based functionality on your mobile devices or from your use of our Mobile Apps, and with your consent, your precise GPS information. (If you are using one of our native apps, and only if you explicitly turned GPS service on within the app, the precise location information from GPS-based functionality will be shared on from your mobile devices or from your use of our Mobile Apps. Your explicit consent is required within our apps for, your precise GPS information to be shared to our systems.)

●      Viewing Behavior: including the content you view, how long you watch each video, the quality of the service you receive (e.g. buffering, load times).

●      Offline Information.  Certain information may also be stored while you are offline and transmitted to us when you next connect to the Internet, regardless of where you connect from or the device you use to connect.

 

 

Google Analytics

We use a tool called "Google Analytics" to collect information about the users of our services. Google Analytics collects information such as how often users visit our website site, what pages they visit when they do so, and what other sites they used prior to coming to our website. We use the information we get from Google Analytics to analyze performance so we can improve our services, including to help customize our website for users.

How to provide or withdraw consent to the installation of Cookies

Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services (particularly those that require you to sign-in) may not function properly if your cookies are disabled. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and perform certain functions with it.

 

Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by our website.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

 

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party's privacy policy, or by contacting the third party.

 

Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools.

Use of Data

Anomaly Studios, LLC uses the collected data for various purposes:

●      To provide and maintain our Service

●      To notify you about changes to our Service

●      To allow you to participate in interactive features of our Service when you choose to do so

●      To provide customer support

●      To gather analysis or valuable information so that we can improve our Service

●      To monitor the usage of our Service

●      To detect, prevent and address technical issues

●      To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

●      To comply with applicable laws, regulations, court orders, government and law enforcement agencies' requests.

 

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
We may process your Personal Data because:
●       We need to perform a contract with you
●       You have given us permission to do so
●       The processing is in our legitimate interests and it is not overridden by your rights
●       For payment processing purposes
●       To comply with the law

Retention of Data

Anomaly Studios, LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy and that the data is required to offer our services. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, perform our services, and enforce our legal agreements and policies.

 

Anomaly Studios, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

 

You may exercise your right to request your personal information to be deleted by Anomaly Studios, LLC.

We will hold on to personal information only as long as is reasonably necessary for the purpose for which it was collected. We will securely dispose of it once you no longer have a legitimate reason for retaining it.l

 

Transfer Of Data

Your information, including Personal Data, may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

 

Anomaly Studios, LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

 

Transfer of personal information to countries outside the EU/EES

If you choose to use our Services from the European Union, please note the following information:

 

Anomaly Studios, LLC is based in the United States of America. Your personal information is therefore transferred outside the European Union ("EU") and European Economic Area ("EEA"). Such transfer is necessary for the performance of the contract between you Anomaly Studios, LLC

 

Your PII is also transferred to and processed by third party payment providers and your bank. Such transfers are necessary for performance of the contract between you and Anomaly Studios, LLC(article 49.1 (b) of the GDPR).

 

In order for us to provide the Services to you, your personal information will be transferred to, and stored at/processed in the United States. Your personal data may also be processed by staff operating outside the European Economic Area (EEA), such as in India and the Philippines, who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this notice.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Anomaly Studios, LLC  aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

●       The right to refuse to become a data subject
The right to be informed with anything that happens with your personal data and to know what it is used for

●       The right to refuse processing

●       Unless other contractual issues exist or if proprietary company rights exist (of which you should be informed of before you allow your data to be processed) then you can request a copy of your data.

●       The right to erasure

●       The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

●       The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

●       The right to object. You have the right to object to our processing of your Personal Data.

●       The right of restriction. You have the right to request that we restrict the processing of your personal information.

●       The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

●       The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

 

 

Disclosure Of Data

Who we Share your Data with

 

There are some kinds of information you should never provide without student permission including student names, numbers, citizenship, gender, ethnicity, religious and other preferences, grades, GPAs, and class schedules or any other identifiable information.

We may use data which has been de-identified and/or aggregated for product development, research, analytics and other purposes, including for the purpose of analyzing, improving, or marketing the Anomaly Studios, LLC Services. In certain occasions, Anomaly Studios, LLC may share this data with business partners to improve our services or offerings. If we disclose information to authorized business partners to conduct research on online education or assist in understanding the usage, viewing, and demographic patterns for certain programs, content, services, promotions, and/or functionality on our Service, such data will be aggregated and/or anonymized to reasonably avoid identification of a specific individual.

Business Transaction

If Anomaly Studios, LLC is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, Anomaly Studios, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Anomaly Studios, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

●      To comply with a legal obligation

●      To protect and defend the rights or property of Anomaly Studios, LLC

●      To prevent or investigate possible wrongdoing in connection with the Service

●      To protect the personal safety of users of the Service or the public

●      To protect against legal liability

 

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

"Do Not Track" Signals under the California Online Protection Act (CalOPPA)

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

 

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Rights

Anomaly Studios, LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

 

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

Schools must annually notify parents of students and eligible students in attendance of their rights under FERPA.

 

In certain circumstances, you have the right:

●      To access and receive a copy of the Personal Data we hold about you

●      To rectify any Personal Data held about you that is inaccurate. If you believe that any PII we are holding is incorrect or incomplete please send an email with your specific request to support@anomalystudios.com

●      You have the right to request your personal information to not be processed

●      You have the right to give consent to disclosures

●      You have the right to file a complaint

●      To request the deletion of Personal Data held about you

 

You have the right to data portability for the information you provide to Anomaly Studios, LLC. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

 

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

 

These third parties may have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Not all providers below will have your data as this is a full representation of 3rd party providers for all our customers servicing a variety of contracts for platforms and services. Only data that is needed for the delivery of the Service is shared with providers to administer the Service.

 

Amazon Web Services

●      Hostgator and Endurance International Group: Their privacy policy can be viewed at: https://www.endurance.com/privacy/privacy

●      Google Apps for Business

●      Google Cloud/Firebase

●      Teachable

●      TeamworkPM

●      TeamworkDesk

●      Infusionsoft

●      Zapier

●      ScheduleOnce

●      OneSignal

●      Copper

●      ClickFunnels

●      ShareThis

●      Inspectlet

●      QuickBooks and QuickBooks Payments

●      Tawk.to Live Support: Their privacy policy can be viewed at: https://www.tawk.to/privacy-policy/

●      Cloudflare: Their privacy policy can be viewed at https://www.cloudflare.com/privacypolicy/

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

●      Google Analytics

●      Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

●      You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

●      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

●      Google AdSense & DoubleClick Cookie

●      Google, as a third party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.

●      You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Behavioral Remarketing

Anomaly Studios, LLC uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

●      Google AdWords

●      Google AdWords remarketing service is provided by Google Inc.

●      You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

●      Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

●      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

●      Twitter

●      Twitter remarketing service is provided by Twitter Inc.

●      You can opt-out from Twitter's interest-based ads by following their instructions: https://support.twitter.com/articles/20170405

●      You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page: https://twitter.com/privacy

●      Facebook and Instagram

●      Facebook remarketing service is provided by Facebook Inc.

●      You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

●      To opt-out from Facebook's interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

●      Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

●      For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation

●      Pinterest

●      Pinterest remarketing service is provided by Pinterest Inc.

●      You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data

●      You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://about.pinterest.com/en/privacy-policy

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

 

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

 

The payment processors we work with are:

●      Apple Store In-App Payments

â—‹      Their Privacy Policy can be viewed at https://www.apple.com/legal/privacy/en-ww/

●      Google Play In-App Payments

â—‹      Their Privacy Policy can be viewed at https://www.google.com/policies/privacy/

●      Stripe

â—‹      Their Privacy Policy can be viewed at https://stripe.com/us/privacy

●      PayPal or Braintree

â—‹      Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

●      Authorize.net

â—‹      Their Privacy Policy can be viewed at https://www.authorize.net/company/privacy/

●      Infusionsoft by Keap

â—‹      https://keap.com/legal/privacy-policy

â—‹      https://keap.com/legal/data-security

â—‹      https://keap.com/legal/data-protection-faq

●      WePay by Chase

â—‹      https://go.wepay.com/terms-of-service#us

â—‹      https://go.wepay.com/privacy-policy

 

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

We believe that protecting the privacy of all people is of paramount importance. Protecting the privacy of children is especially important. For that reason we will never collect or maintain information that is not necessary for the delivery of the Service. For account holders of student accounts we only collect a Pseudonym (nick name), username, and password to login to our services. This information is never shared or publicly displayed. Our Service does not address anyone under the age of 13 ("Children") as parents must create and maintain the account.

 

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

We are proud supporters of the Student Privacy Pledge. Our collection and use of Student Records is governed by our contracts with the Schools, by our Privacy Policy, and by applicable privacy laws. For example, we work with Schools to help protect personal information from the Student's educational record, as required by the Family Educational Rights and Privacy Act ("FERPA"), and to protect the personal information of students under 13 consistent with the Children's Online Privacy Protection Act ("COPPA"). If you have any questions about reviewing, modifying, or deleting the personal information of a School User accessing the Service through a School partner agreement, please contact your School directly.

When our Service is  used by a School in an educational setting, we may rely on the School to provide the requisite consent from the child's parents for Anomaly Studios, LLC to collect information from a School User under the age of 13. Look at our Terms of service to see more details on consent for children to use our services

Teachers can create accounts on behalf of Students. When registering an account for a Student who is under the age of 13 (a "Child"), the Teacher represents and warrants that they or the educational organization they work for has proper permission to register the Child to use our services.

Information Your Child Can Share

By registering and creating an account for your child, your child will not be able to share information, including photos, videos, audio, and location, publicly and with others. If your child shares information publicly, it would have to be outside of our system and it is strongly advised to not do so as it may be indexable by search engines like Google Search. We are not responsible for the content uploaded by any user.

 

Anomaly Studios, LLC will not serve personalized ads to your child, which means ads will not be based on information from your child's account. Instead, ads may be served to a parent or teacher if they have visited our website for marketing purposes. Your child will never be served  ads served by other (non-Google) ad providers, including ads personalized by third parties because we never advertise to children.

 

 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

 

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

 

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

●      By email: support@anomalystudios.com

●      By visiting this page on our website: http://www.anomalystudios.com/privacy-policy

●      By mail: Anomaly Studios, LLC. P.O. Box 682592. Franklin, TN 37064

 

 

 

 


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2: Going Deeper - How to Build out the Curriculum Plan


Going deeper


Summary

  • Building the Curriculum Framework 0:02

    • Josh Lomelino discusses the progress made on the initial curriculum framework and the transition to building out additional details.

    • Emphasis on focusing on actions and outcomes, particularly in Unit 2, which involves improving health markers.

    • Josh outlines the milestones and action steps, including setting up a health dashboard and creating a vision plan for health markers.

    • The importance of aligning action steps with outcomes and ensuring they are written in outcomes form.

  • Defining Action Steps and Milestones 1:03

    • Josh details the three milestones and associated action steps for improving health markers.

    • The action steps include getting medical labs, setting up a health dashboard, and creating a vision plan.

    • Josh emphasizes the need to reuse and adapt these action steps for other parts of the curriculum.

    • The growth arc for students involves becoming aware of their health markers, visualizing their current state, and planning for improvement.

  • Mapping Action Steps to Outcomes 5:12

    • Josh explains the process of mapping action steps to outcomes and ensuring they align with the journey arc.

    • The final matrix is used to record and validate the teaching plan, ensuring it helps students achieve their goals.

    • Josh copies and pastes action steps as a starting point, emphasizing the importance of alternating colors for clarity.

    • The matrix helps in structuring and organizing the curriculum, making it easier to see the progress and alignment with outcomes.

  • Developing Assessments and Teaching Topics 6:52

    • Josh introduces the concept of assessments and their role in the curriculum, using a lecture-demo-apply model.

    • The importance of aligning assessments with outcomes and ensuring they contribute to higher levels of learning.

    • Josh discusses the process of breaking down assessments into smaller tasks and ensuring they are correlated with outcomes.

    • The need for a structured approach to course mapping, moving from lower to higher levels of Bloom's Taxonomy.

  • Creating a Structured Curriculum Plan 14:33

    • Josh emphasizes the importance of having a clear plan for each unit, including teaching topics and assessments.

    • The lecture-demo-apply model is used to structure the curriculum, with lectures focusing on conceptual understanding and demos on application.

    • Josh outlines the process of creating a demo for setting up a health dashboard and a vision plan.

    • The importance of having a placeholder for tools and resources that will be developed later in the process.

  • Iterative Development and Refinement 21:24

    • Josh describes the iterative process of developing the curriculum, including taking walks to brainstorm ideas.

    • The use of AI to query and organize thoughts, creating structured outlines and assignment sheets.

    • The importance of having a clear labeling system for organizing curriculum content.

    • Josh emphasizes the need to wait until the plan is solid before creating content to ensure it aligns with the success path.

  • Finalizing the Curriculum Plan 33:57

    • Josh discusses the final steps in the curriculum development process, including copying and pasting items into project management software.

    • The importance of having a clear plan for each unit, with each topic mapped to an outcome.

    • Josh emphasizes the need for a final check to ensure there are no dangling topics or content that does not align with outcomes.

    • The focus on success and ensuring that the curriculum helps students move towards their goals.

 

Here are some strategies to make the curriculum development process more iterative and adaptable:

Here are some strategies to make the curriculum development process more iterative and adaptable:

  1. Use a flexible framework like the curriculum matrix. This allows you to easily rearrange and update content, outcomes, and assessments as you refine the plan.
  2. Incorporate regular brainstorming and ideation sessions, like the walks you described. This helps generate new ideas and adapt the plan based on your evolving thoughts.
  3. Leverage AI and automation tools to quickly organize and structure your ideas. This makes it easier to iterate on the content and assessments.
  4. Build in frequent check-ins and reviews to validate the curriculum plan aligns with the desired outcomes and success path. This enables you to make adjustments early on.
  5. Maintain a clear labeling and organization system, as you mentioned with the topic numbering. This makes it simpler to track changes and see how different elements fit together.
  6. Avoid getting too attached to specific content or assessments early on. Keep an open mindset to revise and refine based on what works best for student success.
  7. The key is balancing structure and flexibility - using the matrix as a guiding framework while leaving room for iterative improvements throughout the development process. This iterative approach helps ensure the final curriculum effectively supports learners in achieving their goals.

 


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3: How to Use Otter AI to Generate Lecture and Demo Scripts and Outlines


How to Use Otter AI to Generate Lecture and Demo Scripts and Outlines


Summary

  • Hierarchy of Learning and Course Curriculum Structure [0:00]
    • Josh Lomelino discusses the importance of structuring a course curriculum with formal goals and outcomes, like a college class.
    • He emphasizes starting with the end goal in mind, referring to John Dewey's "Learning by Doing" manifesto.
    • The hierarchy of learning is introduced as a structured approach to articulate and plan teaching and learning steps, measurable by student competency.
    • The bottom level of the pyramid focuses on knowledge and skills related to observation and recall of information.
  • Bloom's Taxonomy and Learning Outcomes [2:00]
    • Josh Lomelino explains how Bloom's Taxonomy maps to the hierarchy of learning outcomes and the language of verbs.
    • The lowest level of Bloom's Taxonomy is remembering, with verbs like arranging, defining, describing, identifying, and labeling.
    • Understanding is the next level, with verbs like associating, classifying, describing, differentiating, and distinguishing.
    • Applying is in the middle tier, with verbs like applying, calculating, changing, completing, executing, and producing.
  • Designing Course Outcomes and Action Steps [5:00]
    • Josh Lomelino stresses the importance of using proper verbs that align with the level of learning outcomes.
    • He suggests having three to six high-level course outcomes, which are then broken down into micro-outcomes for each week or unit.
    • The triangular approach helps design an incredible learning experience by mapping high-level course outcomes to individual lesson outcomes.
    • A 10-week experience can be mapped out, ensuring each week's outcomes align with the overall course outcomes.
  • Curriculum Matrix and Pre-Planning [7:00]
    • Josh Lomelino introduces the curriculum matrix as a tool for pre-planning and brainstorming, following best practices with Bloom's Taxonomy.
    • The matrix starts with the assessment, focusing on what students should be able to do with the information.
    • He explains the importance of stacking each action step in sequence to ensure successful completion of the overall course outcomes.
    • Brainstorming different verbs that correlate to the overall outcome is crucial for effective course planning.
  • Mapping Teaching Topics to Learning Outcomes [9:00]
    • Josh Lomelino advises starting with high-level course outcomes and mapping teaching topics to these outcomes.
    • An X or checkmark system ensures that every teaching topic maps over to an outcome, making it clear if the teaching produces value.
    • This approach helps prune and cut out non-essential elements, focusing on targeted goals.
    • Stringing out weekly outcomes provides a skill list for students to follow, ensuring they can perform the steps asked of them.
  • Scheduling and Visual Aids [11:00]
    • Josh Lomelino discusses the importance of scheduling a class to align with weekly outcomes and moving towards the goal of completing the class.
    • Visual aids like the hierarchy of learning and Bloom's Taxonomy should be included to provide a clear framework.
    • He suggests including a goals and outcomes document listed as gold in Google Drive for easy access.
    • Julie Basler's presentation should be referenced, highlighting her role in creating accredited programs and providing a helpful framework for program and course-level outcomes.
  • Final Notes and Results [17:00]
    • Josh Lomelino concludes by emphasizing the importance of a streamlined, effective curriculum that removes confusion and frustration.
    • The process results in a targeted curriculum that helps students achieve results fast and directly.
    • He reiterates the importance of using the hierarchy of learning and Bloom's Taxonomy as a blueprint for course design.
    • The final outcome is a well-structured curriculum that aligns with learning outcomes and ensures students can achieve the desired skills and knowledge.

How can we leverage the hierarchy of learning and Bloom's Taxonomy to create a structured and engaging curriculum?

 

To leverage the hierarchy of learning and Bloom's Taxonomy to create a structured and engaging curriculum, here are the key steps:

1. Start with the desired course-level outcomes. Identify 3-6 key things you want students to be able to do by the end of the course. Use verbs from the higher levels of Bloom's Taxonomy like "evaluate", "create", "analyze".

2. Break down those high-level outcomes into more granular weekly or module-level objectives. For each week/module, determine what students should be able to do, using verbs that align with the appropriate level of Bloom's Taxonomy (e.g. "identify", "explain", "apply").

3. Map your teaching topics and activities to directly support the learning objectives. Ensure there is a clear connection between what you're teaching and the skills/knowledge students need to demonstrate.

4. Design assessments that allow students to show their mastery of the objectives, progressing from lower-level recall to higher-order application and evaluation.

5. Structure the learning experience to gradually build students' competency. Start with foundational knowledge and comprehension, then provide opportunities to apply, analyze, and ultimately evaluate and create.

6. Incorporate active learning techniques that engage students and get them practicing the desired skills, not just passively consuming information.

By aligning your curriculum design to the hierarchy of learning and Bloom's Taxonomy, you can create a purposeful, scaffolded learning experience that moves students towards the targeted outcomes in an engaging way. The key is maintaining that clear line of sight from your high-level goals down to the weekly activities.


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4: Planning the Big View


Planning the Big View


Description

The video introduces the concept of setting up a "home base" for your online business using AMP. This home base will include a main website, blog, lead magnets, online memberships, and capabilities for internal and external training. The goal is to provide a comprehensive platform where you can manage all aspects of your online presence and activities without needing to code.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Plan the information architecture and site map for your home base website.

  2. Implement a main marketing website, blog, and lead magnets using AMP.

  3. Manage unlimited online memberships, courses, and subscription options within AMP.

  4. Develop internal company training and external customer training programs on your AMP platform.

  5. Integrate sales and marketing funnels into your AMP-powered home base.

  6. Consolidate your online business activities into a single, code-free platform.


Summary

  • Setting Up Home Base and Information Architecture (0:00)

    • Josh Lomelino introduces the concept of launching a website and the importance of having a clear information architecture.

    • The main website will include key information, marketing messages, and contact details.

    • Josh mentions the possibility of consolidating various online elements like blogs and marketing sites into one central location.

    • The goal is to use AMP to manage all online business activities efficiently.

  • Components of Home Base (2:16)

    • Josh explains that home base will include the main website and a blog.

    • The blog will feature unlimited articles to attract traffic and address specific pain points.

    • Lead magnets, such as free resources, training, and digital downloads, can be used to drive traffic to the site.

    • Online memberships, both free and paid, can be managed through AMP, offering various classes and subscription models.

  • Handling Internal and External Training (3:29)

    • Josh discusses the need for internal company training and external customer training.

    • A knowledge base is essential for providing key information and support.

    • AMP allows for the management of multiple memberships and classes, including one-time payments and ongoing subscriptions.

    • The platform supports a variety of training needs, from company training to customer training.

  • Sales and Marketing Integration (4:33)

    • Josh emphasizes the importance of integrating sales and marketing within AMP.

    • Marketing funnels are crucial for converting incoming traffic into sales.

    • Home base serves as the central operating system for all business activities, including digital and physical products.

    • The goal is to handle everything from company training to customer-facing training without the need for coding.

  • Planning and Organizing Content (6:35)

    • Josh outlines the process of planning and organizing the site, starting with a minimum viable product (MVP).

    • The next video will cover the basics of building a site map and thinking about the site's vision.

    • The approach will be incremental, starting small and building up from there.

    • The ultimate goal is to have a clear plan for content organization, implementation, and growth.


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5: Creating your first page


Creating your first page


Description

This demo teaches you how to quickly and easily create your first page within the CMS system. You will learn how to set up the page, including configuring the URL, description, and keywords for optimal SEO. The demo also shows you how to effortlessly add and format content, with the system automatically generating the necessary HTML tags. Finally, you will discover how to manage and modify your pages, as well as organize your content using a category-based system, empowering you to scale your website with thousands of pages.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Log in to the CMS

  • Create a new content page with the title "About Us"

  • Specify the URL for the "About Us" page

  • Add a description and keywords for the "About Us" page

  • Enter content for the "About Us" page

  • Observe the automatic formatting of the content

  • Modify the "About Us" page content as needed

  • Change the URL for the "About Us" page if required

  • Add a link to the "About Us" page in the site map documentation

  • Categorize content for better organization and management

  • Manage large amounts of content using the centralized database

 


Outline

Introduction and Initial Setup (0:00 - 0:30)

  • Explains the purpose of the demo: teaching how to create the first page

  • Mentions the importance of earlier steps like creating information architecture diagrams

  • Introduces the example pages: home, about, services, and products

URL and Description Configuration (0:30 - 1:30)

  • Discusses the importance of the URL for SEO and indexing

  • Recommends using dashes between words for better search engine visibility

  • Explains the flexibility of the URL and the necessity of a description for SEO

  • Mentions the use of keywords, both manually added and through a keyword module, and their role in SEO

  • Notes that advanced settings will be customized later, focusing on the basic configuration

Content Entry and Formatting (1:30 - 2:30)

  • Demonstrates entering content into the "about us" page

  • Emphasizes the ease of copying and pasting from various sources like Word or Google Docs

  • Highlights the automatic formatting of HTML tags for clean and well-structured code

  • Explains the use of semantic tags for bolding, italicizing, and other formatting

  • Shows how to submit the content to the database and refresh the page to see the updated content

Advanced Features and URL Management (2:30 - 3:30)

  • Introduces advanced features like creating headers, branding images, and integrating various media types

  • Explains the process of modifying and deleting pages, using the "about us" page as an example

  • Discusses the importance of managing URLs, including changing URLs and the potential need to relink pages

  • Mentions the use of related link modules for automatic URL updates and the simplicity of changing URLs without creating new records

Content Management and Categorization (3:30 - 4:30)

  • Demonstrates linking pages within the site map for easy navigation and content management

  • Explains the concept of a category-based system for managing large amounts of content

  • Highlights the centralized database for easy content updates and the ability to categorize content

  • Concludes the demo by summarizing the process of creating, viewing, and publishing the first page online, emphasizing the scalability of the system


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6: Your End User Agreements


Your End User Agreements


Description

This demo shows how to set up the necessary legal agreements for your website, including a Terms of Service, Privacy Policy, and Cookies Policy. You'll learn how to create these pages in the CMS, customize the content, and link them throughout your website. By the end, you'll have the framework in place to automatically capture user agreement to your legal terms when they create an account or interact with your site.


Outcomes

  • Create a Privacy Policy page with the URL "/privacy-policy".

  • Create a Terms and Conditions page with the URL "/terms-and-conditions".

  • Create a Cookies Policy page with the URL "/cookies-policy".

  • Copy and paste the company's specific Terms of Use, Privacy Policy, and Cookies Policy content into the respective pages.

  • Update the login page link in the main navigation to point to the client user login page.

 


Outline

  • Setting Up Licensing Agreements in AMP (0:09)

    • Josh Lomelino explains the process of setting up licensing agreements, including end-user agreements, privacy policies, and cookies policies.

    • AMP automates the process of capturing user agreements, including timestamps when users create accounts.

    • Customization of Terms of Use, Privacy Policy, and Cookies Policy is necessary, often done with the help of attorneys or services like LegalZoom.

    • The demo focuses on how to set up these legal agreements in the AMP system.

  • Creating and Linking Legal Pages (1:52)

    • Josh demonstrates creating a new page for the Privacy Policy, Terms and Conditions, and Cookies Policy in the CMS.

    • Each page is given a specific URL and description, and categories can be created for better organization.

    • The URLs for these pages are crucial for AMP to capture user agreements automatically.

    • Josh shows how to link these legal pages from the login page and other relevant pages on the website.

  • Handling User Consent and Cookies (2:31)

    • Josh explains the process of capturing user consent for Terms of Service, Privacy Policy, and Cookies Policy when users create accounts.

    • AMP displays a timestamp of when users agree to these policies, which can be reviewed later.

    • For users who visit the site without creating an account, AMP displays a passive cookies notice.

    • Users can click "Learn More" to view the Cookies Policy, which is stored in their browser once accepted.

  • Setting Up Legal Document Pages (5:26)

    • Josh demonstrates copying and pasting legal documents into the created pages for Terms and Conditions, Privacy Policy, and Cookies Policy.

    • AMP formats the documents automatically, and users can manually adjust styles if needed.

    • The process involves submitting changes to the database to reflect the updated legal documents.

    • Josh emphasizes the importance of working with attorneys or legal services to craft specific legal agreements for the business.

  • Finalizing the Setup and User Experience (10:09)

    • Josh updates the login page to link to the client user portal, ensuring users can access the Terms and Conditions and Privacy Policy.

    • Users can create new accounts and agree to the terms, with the timestamp captured in the system.

    • The demo covers the end-to-end process of handling user agreements and cookies policies.

    • Josh encourages participants to ask questions and continue building their legal agreements and user management systems.


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7: The Content Hub and Nucleus


The Content Hub and Nucleus


Description

The key takeaway from Josh Lomelino's demo is the ability to create and manage content at scale using the AMP platform. Learners will be able to implement a centralized content engine that serves as the nucleus for their digital ecosystem, seamlessly connecting various content types like main sites, blogs, and online courses. Additionally, they will learn to leverage AMP's automatic organization and navigation features to simplify the process of building a comprehensive and user-friendly digital presence, saving time and effort. By the end of the demo, learners will be equipped with the skills to efficiently create, modify, and manage all their content within the intuitive AMP interface.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Implement the content engine as the core of the AMP platform to create and manage various types of content (main site, blog, courses, etc.) in a centralized and interconnected way.

  2. Establish connections and links between different content items to enable seamless navigation for users.

  3. Leverage AMP's automatic organization and management of complex content structures with thousands of items, simplifying the process of building a comprehensive digital presence.

  4. Create content for online memberships, courses, and classes, and utilize AMP's automatic generation of navigation and structure.

  5. Utilize the user-friendly AMP interface to efficiently perform all content creation, modification, and management in one place.

  6. Optimize the time-saving and scalable nature of the AMP platform to build and maintain a robust digital ecosystem with ease.

 



Summary

  • Content Creation and Navigation in AMP (0:10)

    • Josh Lomelino introduces the concept of creating content at scale using AMP, emphasizing its efficiency and ease.

    • The content engine is described as the nucleus of the system, facilitating navigation between various pages.

    • Josh explains the vision of connecting content items, drawing a parallel to Tim Berners-Lee's work in HTML.

    • The system allows for the creation of connections between content items, making it easier to manage complex content structures.

  • Handling Multiple Content Types and Traffic Sources (2:12)

    • Josh discusses the integration of different content types, such as a main site, blog, and courses.

    • He highlights the importance of managing traffic from various sources like Facebook, Instagram, and Google search.

    • The system automatically connects users from blog items to relevant areas on the main site or store.

    • Josh mentions the potential for creating courses or memberships, expanding the content universe.

  • Automatic Content Organization and Navigation (4:56)

    • Josh describes how AMP can handle the organization of thousands of content items automatically.

    • The system aims to simplify the process of building the digital future of a business by managing content flow.

    • AMP's no-code, auto-generation of HTML and other page elements is highlighted as a key feature.

    • The content engine will automatically build navigation and organize content for online classes and memberships.

  • Content Engine as the Core of AMP (6:51)

    • Josh emphasizes the central role of the content engine in AMP, describing it as the core of the system.

    • The content engine can house various types of content, including main site, blog, and course content.

    • The system manages links between pages, making it easy to associate related content.

    • Josh demonstrates the ease of managing content through a user-friendly interface.

  • Implementing and Managing Content with AMP (8:04)

    • Josh explains that all content management, including creation and modification, happens within the AMP interface.

    • The system is designed to handle complex content structures with ease.

    • Josh promises to show every step needed to master the content workflow in the following sections.

    • The focus is on making content management fast and efficient for users of all scales.


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8: Anomaly Studios White Glove Growth Team Services


Anomaly Studios Done for you Services


Launching a product or service can be tough. You totally could implement each core piece of your marketing strategy directly into Anomaly AMP, leveraging our powerful marketing funnels, landing pages, website and blog tools, and online membership and sales features. But even with all those resources, attracting customers, and keeping up with the pace of content development and advertising implementation can feel like a real challenge.

We've been there. We understand the struggle. That's why my team is ready to help you build a solid foundation for growth. We'll partner with you to develop compelling pre-launch content, cultivate a targeted audience, and help you create a successful seed launch, setting you up for scalable success.

 

Your Infrastructure

(view in landscape on mobile to see the stages in detail)


Your Success Path

Here is a PDF download of your Success Path that you can print and put on your wall. This is our growth framework.These are the five phases of growth and this will help you see the big view. This is how the Anomaly Studios team can help you grow—strategically and systematically.

 

The Deliverables section at the bottom of the printout above shows each key step or deliverable in the growth sequence. Each phase has 3-5 action steps. Once completed we move on to the next phase and unlock increasing levels of growth. We figured this all out the hard way and now you get to benefit from the streamlined steps in our growth framework.

 

(view in landscape on mobile to see the stages in detail)

 

The PDF download above outlines a phased approach with detailed sprints and tasks to efficiently develop, launch, and scale the product offering. The PDF printout is organized in five phases from left to right. It includes deliverables such as an onboarding process to define the vision, business analytics and market research to validate the positioning, testing of marketing models and lead magnets, a pre-launch offer with revenue automation, and the final development of an optimized evergreen sales funnel. When we meet we can create the statement of work and define the roles and responsibilities ensure a collaborative and streamlined process. Each number and deliverable in teal is a key step or deliverable in the process to build sustainable and ongoing growth and traffic. 

 

Your Integrated Growth Team

It’s important to know that you are working with the best when you work with Anomaly Studios. Our team is composed of award-winning designers, content strategists, video editors, traffic strategists, and more to help you bring your product to life and to market at whatever level you need us. Several of our project leads have one or more graduate degrees specifically in this space.

For example Ryun who took his own YouYube channel to 1.5 MM subscribers and over a billion views on youTube.

Or Nick, an award-winning instructional designer and writer who has crafted world-class content and educational experiences for some of the world’s top universities.

Claire is one of our visual designers who helps your products and user experience look amazing.

Shara is our data wizard that helps you architect your traffic channels and affiliate partners research.

And you can work directly with me as your launch strategist and team leader to help orchestrate the team to make it all come to life.

These are just a few of my team you can work with.

Your Three Questions

  1. How big do you want to go?

  2. How fast do you want to grow?

  3. Where do you fall on the DIY to done-for-you spectrum?

 

After you have thought about the three questions above, Schedule a Meeting  with my Zoom meeting calendar integration at a time that works for you or email me at joshua@anomalystudios.com.

 

If you would like to invite others to the Zoom meeting simply add them (shown below). Everyone can align their calendars with the invites that are sent out from my Calendar Hero integrations.

 

 

 


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9: CMS Login


CMS Login


Description

This video provides an overview of the different password-protected areas within AMP and how to manage access to them. Viewers will learn how to log in to the CMS, reset passwords, and create additional user accounts with varying levels of access. By the end, viewers will be login to the CMS in order to create content, manage classes, and integrate features within the CMS to build out their AMP site.

 

Logging In

Note that you will need to go to yoursite.com/cms/login.html in order to login. Change yoursite.com to be your site. 

Use the user name that was provided to you. Note that your password must be reset the first time you use the system. To do so enter the email you signed up to AMP with and do a password reset. 

Once you have reset your password you will be allowed into the CMS and you can follow the steps shown in this demo. 


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Access password-protected areas within AMP

  2. Distinguish between public and portal-protected content

  3. Describe different types of portal-protected content (one-off pages, classes with payment requirements)

  4. Explain how customers can log in and view authenticated content

  5. Manage access permissions for business owners and designated users in the CMS

  6. Navigate to the CMS login page and log in

  7. Reset password and create additional user accounts

  8. Maintain password security and avoid saving passwords in browsers

  9. Create content, manage classes, and integrate features within the CMS

  10. Discuss next steps for building out content and integrating the logo


Summary

  • CMS Login Overview (0:10)

    • Josh Lomelino explains the different types of password-protected areas within AMP, emphasizing the distinction between public and portal-protected content.

    • He describes the first type of content as one-off pieces that require a portal login, such as specific pages or classes that need payment before access.

    • The second type involves classes where all content within is locked down by login, with some classes requiring payment for access.

    • AMP provides various methods for customers to log in and view authenticated content based on payment or simple login requirements.

  • CMS Login for Business Owners and Designated Users (1:48)

    • Josh Lomelino introduces the CMS login, which allows business owners and designated users to access different parts of AMP.

    • He explains the flexibility in granting access to users, such as access to the main site, blog, or financial records, depending on the business's needs.

    • The customer portal provides access to financial records, payment status, past invoices, and interactions within the system.

    • Businesses can decide how much or little access to grant to different team members based on their roles.

  • Accessing the AMP CMS Login (3:32)

    • Josh Lomelino demonstrates how to log in to the AMP CMS login by navigating to site.com/cms/login.html.

    • He highlights the central dashboard that allows managing memberships, content, and the blog in one place.

    • The dashboard also handles marketing funnels and digital download resources, which can be linked from the main portal.

    • Josh explains the password reset process for initial setup and the creation of additional accounts for different access levels.

  • Security and Password Management (4:32)

    • Josh advises against saving the password in the browser for security reasons, recommending to click "never" when prompted to save the password.

    • He emphasizes the importance of keeping the password in a secure place to prevent unauthorized access to customer records.

    • The password reset process is crucial for gaining access to the admin login and managing other accounts.

    • Josh concludes by mentioning the next steps in building out content and integrating various features with the logo.


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10: Creating and Modifying Content


Creating and Modifying Content


Description

This demo provides a comprehensive overview of the content management capabilities within the platform. Viewers will learn how to efficiently create, customize, and publish content pages, leveraging advanced features like related links, multimedia integration, and mobile-responsive design. By the end of the session, users will be empowered to rapidly develop and manage engaging, interconnected content that can be easily shared across social media to drive audience growth and engagement.


Key Outomes

Here are the key things you will be able to do after you watch this demo:

  • Create and customize content pages within the CMS, including setting URLs, descriptions, keywords, and search engine priority

  • Utilize advanced features like left/right panels, side menus, classes, units, folders, and categories to organize content

  • Manage page metadata like publishing dates, authors, and social media sharing settings

  • Integrate multimedia content like banners, galleries, and videos into pages

  • Leverage the related links functionality to build interconnected content networks

  • Auto-generate web-friendly HTML from external sources like Word or Google Docs

  • Efficiently insert and format images within content pages

  • Preview and validate the mobile responsiveness of content pages

  • Understand how to make content shareable on social media to drive engagement and traffic

  • Gain familiarity with the overall content management workflow and tools within the system


Summary

  • Creating and Modifying Content: Introduction and Initial Setup (0:00)

    • Josh Lomelino introduces the session, focusing on creating and modifying content in the site.

    • He explains the process of creating a page, starting with a join page to onboard new members.

    • Josh demonstrates how to set URLs, descriptions, and keywords for SEO purposes.

    • He highlights the importance of search engine priority and the ability to create left and right panels with side menus.

  • Advanced Features and Customization (4:04)

    • Josh discusses the ability to create classes, units, folders, and categories within the content management system.

    • He explains the options for specifying publishing dates, authors, and displaying authorship information.

    • Josh demonstrates how to customize page banners, including the use of fixed and full-width headers.

    • He shows how to integrate social media sharing and create galleries and video content.

  • Social Media Integration and Keyword Visibility (4:19)

    • Josh explains the process of setting social media visibility and the benefits of having keywords visible for internal searches.

    • He demonstrates how to create a keyword cloud for users to drill down into content based on keywords.

    • Josh shows how to modify the join page by setting keywords to invisible and adding content about joining the membership.

    • He highlights the importance of making content shareable on social networks and managing social media visibility.

  • Rapid Development and Related Links (7:58)

    • Josh demonstrates how to add additional content to the join page, including related links and external resources.

    • He explains the power of the related link network and the ability to filter search results in real-time.

    • Josh shows how to link to items on the main site, blog, and external resources like Google Docs.

    • He explains the process of reordering items and managing external links within the system.

  • Auto-Generation of Content and Image Management (12:28)

    • Josh demonstrates how to auto-generate HTML from Word or Google Docs, maintaining web-friendly code.

    • He explains the process of copying and pasting content from Word, including formatting and image management.

    • Josh shows how to insert images, set descriptions, and format images to wrap text around them.

    • He highlights the ability to create sales funnels and link to e-commerce within the system.

  • Mobile Preview and Final Touches (18:58)

    • Josh explains how to preview the site on different form factors using developer tools in browsers.

    • He demonstrates the responsiveness of images and the ability to view the site on various devices.

    • Josh highlights the benefits of social media sharing and the potential for content to go viral.

    • He concludes by summarizing the process of creating and modifying content, emphasizing the ease of use and flexibility of the system.


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11: File and Media Manager


File and Media Manager


Description

The File Manager demo showcases a powerful tool for efficiently organizing and managing files of various types, including images, PDFs, and ZIP archives. Users will learn how to mirror their local file structure on the server, upload files using drag-and-drop or the upload button, and seamlessly integrate these files into web content. The demo also highlights advanced features such as image editing capabilities, folder management options, and direct file insertion into pages, empowering users to streamline their content creation and file organization workflows.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Organize files and folders efficiently using the File Manager

  • Mirror local file structure on the server using drag-and-drop

  • Integrate various file types (images, PDFs, ZIP files) into web pages

  • Create a hierarchical folder structure for long-term scalability and accessibility

  • Upload files to the server using drag-and-drop or the upload button

  • Insert images into web content using the File Manager integration

  • Add alternate descriptions to images for improved accessibility

  • Link files (PDFs, ZIP archives) for users to download

  • Edit images directly within the File Manager using advanced tools

  • Save frequently accessed folders as favorites for quicker navigation

  • Manage folders at scale, including renaming, downloading, and zipping

  • Directly insert files into web content using the Insert File button


Summary

  • File Manager Overview and Initial Setup (0:08)

    • Josh Lomelino introduces the File Manager component, emphasizing its power to organize files efficiently.

    • The File Manager allows users to mirror their local file structure on the server using drag-and-drop functionality.

    • Josh demonstrates the interface, showing various file types like images and PDFs that can be integrated into pages.

    • The File Manager is accessed through the CMS under Content Management, opening in a full-screen view for easy navigation.

  • Organizing Files and Folders (1:49)

    • Josh explains the importance of organizing files hierarchically for long-term accessibility and structure.

    • He creates a folder structure for assets, classes, and subfolders for headers and sliders.

    • Drag-and-drop functionality is used to upload images from the local file system to the server.

    • Josh advises against using spaces in folder names to avoid special characters in URLs.

  • Inserting and Managing Images (5:59)

    • Josh shows how to insert images into content pages using the Insert Image button.

    • The file structure in the File Manager is mirrored in the content management interface for easy file selection.

    • Drag-and-drop functionality is also available when editing content, making it flexible and efficient.

    • Josh emphasizes the importance of using alternate descriptions for images to improve accessibility.

  • Linking Files for Downloads (9:26)

    • Josh demonstrates how to link files for downloads, such as PDFs, by selecting text and inserting a link.

    • He suggests organizing files in high-level folders like classes or PDFs for better scalability.

    • The process involves browsing for the file in the File Manager and inserting the link into the content.

    • Josh highlights the importance of a clear folder structure to avoid reorganization later.

  • Handling ZIP Files (12:49)

    • Josh explains how to create and manage ZIP files using the File Manager.

    • He demonstrates compressing a collection of files and folders into a ZIP file on a PC.

    • The ZIP file can be uploaded and managed in the File Manager, with folders created for scalability.

    • Josh shows how to insert a link to the ZIP file in content pages, allowing users to download the file.

  • Advanced Image Editing Features (16:35)

    • Josh introduces the image editing tools available in the File Manager, including resizing, cropping, and adjusting brightness and contrast.

    • He demonstrates applying multiple operations to an image and saving the changes.

    • The File Manager supports various image editing features similar to Photoshop, making it easy to manage images without external software.

    • Josh highlights the ability to save favorites for frequently accessed folders to save time.

  • Advanced File Management Features (20:03)

    • Josh explains advanced options for managing folders, such as renaming, downloading, and zipping entire folders.

    • He demonstrates how to remove files or folders if needed.

    • The File Manager allows users to rename files and folders directly from the interface.

    • Josh mentions the Video Manager, which will be covered in another session, for managing video files at scale.

  • Inserting Files Directly into Content (21:34)

    • Josh introduces the Insert File button at the bottom of the toolbar for quickly inserting files into content.

    • This method allows users to place files without typing descriptive text first.

    • The inserted file name and link can be edited later for customization.

    • Josh emphasizes the flexibility of the File Manager in managing various file types and integrating them into content.


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12: Announcements Component


The announcements component allows you to easily manage and publish important messages and callouts on your website's home page. You can create announcements with images, dates, descriptions, and links to drive traffic to specific pages or files. After watching this demo, you'll be able to efficiently update and modify announcements as needed to keep your members informed about the latest news and information.


Overview

The announcements component allows you to easily manage and publish important messages and callouts on your website's home page. You can create announcements with images, dates, descriptions, and links to drive traffic to specific pages or files. After watching this demo, you'll be able to efficiently update and modify announcements as needed to keep your members informed about the latest news and information.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Manage multiple announcements on the home page of a website

  • Integrate images, dates, descriptions, and links into announcements

  • Drive traffic to specific pages or files using announcement click-through links

  • Update and modify existing announcements as needed

  • Ensure announcements are mobile responsive across devices

  • Leverage announcements to keep members informed about important information

  • Organize announcements in a specific order to prioritize content

  • Utilize the integrated file management system to select announcement images

  • Understand the importance of following template guidelines for image dimensions

  • Efficiently create, submit, and publish new announcements in the CMS


Summary

  • Announcements Component Overview (0:00)

    • Josh Lomelino introduces the announcements component, which allows managing multiple announcements on the home page of a site.

    • Announcements can include images, dates, descriptions, and links to download files or redirect to different areas of the site.

    • The component is designed to help manage important messages and callouts effectively.

    • Josh explains that the announcements will be mobile responsive, working on various devices like mobile, tablet, and desktop.

  • Creating and Managing Announcements (0:38)

    • Josh demonstrates how to create a new announcement in the CMS by clicking "Create Announcement."

    • He inputs a title for the announcement, "Example Announcement," and selects a file from the integrated file management system.

    • Josh highlights the importance of using the provided template for file dimensions to ensure proper formatting.

    • He explains how to edit image dimensions and mentions that the announcements are mobile responsive.

  • Adding Links and Dates to Announcements (2:14)

    • Josh shows how to add a click-through hyperlink to an image, which can redirect users to a specific page.

    • The order of announcements is determined by the order in which they are created, with the most recent announcement appearing first.

    • Users can choose to include a date for the announcement, which will automatically default to the current date if not specified.

    • Josh provides an example of setting a date and text for an announcement and submitting it to the database.

  • Updating and Modifying Announcements (3:36)

    • Josh explains that once an announcement is submitted, it will be displayed on the home page with the specified date and text.

    • He demonstrates how to modify an existing announcement by changing the text and adding a new URL or file.

    • Users can update the announcement to drive traffic to specific pages or download files.

    • Josh emphasizes the flexibility of the announcements component in managing and updating important information on the home page.

  • Driving Traffic and Keeping Members Informed (4:52)

    • Josh discusses the versatility of the announcements component in driving traffic to various parts of the site.

    • He provides examples of how to use announcements to keep members informed about new blog posts or conference speaker lineups.

    • The component allows for the easy management of current and relevant information on the home page.

    • Josh concludes by reiterating the importance of keeping the home page updated with important announcements to keep members engaged and informed.


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13: Related Link Network Component


Related Link Network Component


Description

The video demonstrates how to use the related link network feature in AMP to create powerful connections between content items. Viewers will learn to quickly and easily add related links, both internal and external, to any content page, allowing users to navigate the content in a seamless and flexible manner. The video also highlights advanced features like bi-directional linking and filtered search, empowering users to manage and organize their content knowledge base with minimal effort. By the end of the video, viewers will be able to leverage the related link network to enhance the discoverability and user experience of their content.


Outcomes

  1. Explain the concept of related links and their importance in enhancing learning and knowledge building.

  2. Identify the issue of isolated content in many learning systems and the need for creating meaningful connections between ideas.

  3. Describe the use of a sequence of content as a method to create relationships between content items.

  4. Demonstrate the ability to create a related link network, a user interface that visualizes the connections between content.

  5. Utilize AMP's related link network feature to quickly and easily create complex related link structures with minimal effort.

  6. Apply the flexibility of the related link network to create both sequential and asynchronous content paths.

  7. Implement the process of adding related links, including internal and external resources, to a content page.

  8. Manage and reorganize related links to ensure a clean and easy-to-navigate user interface.

  9. Leverage the advanced features of the related link network, such as bi-directional linking and filtered search, to enhance the organization and discoverability of content.

  10. Modify and update related links, including changing titles and URLs, and observe the real-time updates to the user interface.


Outline

Related Link Network Overview [0:00:00 - 0:10:09]

  • Introduces the concept of related links and their power in enhancing learning and knowledge building

  • Highlights the issue of isolated content in many learning systems, preventing meaningful connections between ideas

  • Suggests using a sequence of content as one method to create relationships

  • Introduces the idea of a related link network, a user interface that visualizes these connections

Creating a Related Link Network [0:10:09 - 0:14:09]

  • Explains that AMP's related link network is designed to be a low to no-code solution

  • Provides an example of building a demo on SEO best practices, breaking it down into related topics

  • Emphasizes the flexibility of the related link network, allowing for both sequential and asynchronous content paths

Live Demonstration of Related Link Technology [0:14:09 - 0:18:04]

  • Demonstrates the process of adding related links to a test page

  • Shows how to add external resources, such as blog articles or links to other websites

  • Explains how to reorder and manage related links, ensuring a clean and easy-to-navigate user interface

Advanced Features and Filtered Search [0:18:04 - 0:20:00]

  • Introduces bi-directional linking, allowing content to be linked in both directions

  • Demonstrates the filtered search feature, which allows users to quickly find specific content items in large databases

  • Explains how to modify and update related links, including changing titles and URLs, and how these changes are reflected in real-time

  • Reiterates the power and flexibility of the related link network, emphasizing its ability to create seamless connections across different content types and form factors


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14: Image Slider Component Demo


Image Slider Component Demo


Description

This video provides a comprehensive guide on how to set up and optimize image sliders for websites with a focus on mobile-first design. Viewers will learn how to leverage pre-designed slider templates, properly size and export slider images, and integrate the sliders into a content management system (CMS) while ensuring optimal responsiveness across different devices and form factors. By following the steps demonstrated, users will gain the skills to create high-quality, mobile-friendly image sliders that provide an engaging and seamless experience for their website visitors.

1172 pixels wide by 580 pixels tall (1172 x 580) are the best dimensions for the billions of devices on the market. That's what we have found is ideal and will work everywhere. With the template linked on this page in the supplemental resources (also shown in this demo) you can drag and drop images into sliders. Or you can make your very own images from scratch using the concepts shown in the demo.

 


Outcomes

  1. Understand the importance of mobile-first design and responsive layout considerations when setting up image sliders on a website.

  2. Identify the safe zones and optimal image dimensions for creating mobile-friendly sliders that avoid text and content cutoff.

  3. Utilize developer tools to test and analyze the responsiveness of image sliders across different device form factors and orientations.

  4. Access and leverage pre-designed slider templates to quickly create high-quality, mobile-optimized sliders.

  5. Effectively edit, export, and optimize slider images for web performance, ensuring fast loading times and minimal bandwidth consumption.

  6. Integrate and manage slider images within a content management system (CMS), including uploading, cropping, and linking functionality.

  7. Apply best practices for maintaining the recommended slider image dimensions and safe zones when directly editing and modifying images in the CMS.



Outline

  • Setting Up Image Sliders on Websites (0:00)

    • Josh Lomelino introduces the topic of setting up image sliders on websites, emphasizing their use on the home page and other pages.

    • He highlights the importance of mobile responsive design, showing how sliders can be clicked through and swiped on different devices.

    • Josh explains the concept of mobile-first design and how to use developer tools to toggle between different device formats.

    • He mentions the importance of optimizing sliders for various form factors, including landscape and portrait modes.

  • Optimizing Sliders for Mobile Responsive Design (2:01)

    • Josh discusses the challenges of ensuring text visibility and avoiding text cutoff in sliders.

    • He demonstrates how to test sliders using developer tools and highlights the importance of keeping key information within the safe zone.

    • Josh shows an example of a slider that is not optimized and compares it to a well-optimized one, emphasizing the need for proper image cropping.

    • He explains how to use developer tools to analyze the responsiveness of sliders on different devices.

  • Using Templates for Image Sliders (4:28)

    • Josh introduces templates linked on the page that help users create amazing sliders with minimal effort.

    • He explains how to use the home page slider design template in Photoshop or other applications like GIMP or Canva.

    • Josh demonstrates how to open the PSD file, turn visibility on and off for different slider layouts, and add text overlays.

    • He emphasizes the importance of safe regions and proper image dimensions for optimal display on various devices.

  • Implementing and Optimizing Sliders (10:13)

    • Josh shows how to drag and drop images into the template and export them for use on the website.

    • He explains the importance of optimizing images for mobile to ensure fast loading times and minimal bandwidth consumption.

    • Josh demonstrates how to export images using Photoshop's "Save for Web" feature and adjust file sizes for optimal performance.

    • He shows how to upload and integrate the exported image into the CMS, ensuring proper linking and formatting.

  • Managing Images in the CMS (13:22)

    • Josh explains how to modify existing sliders or create new ones in the CMS.

    • He demonstrates how to specify the number of items in a slider and link images to specific pages.

    • Josh shows how to upload images directly into the CMS and ensure they are properly formatted and linked.

    • He explains how to use the CMS to crop and modify images directly, maintaining the recommended dimensions for mobile responsiveness.

 


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15: The Big View Part 1


The Big View Part 1


Description

In this session, you will learn how to reverse engineer your top competitors' marketing strategies to understand their search engine ranking tactics. You will then apply a framework to architect your own traffic flow and conversion strategies, mapping out the customer journey and identifying where potential customers are coming from. By the end, you will have a plan to implement this traffic architecture and optimize your performance over time.


 

Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Reverse engineer top competitors' marketing strategies to understand how they achieved high search engine rankings.

  2. Identify the highest performing competitors to focus the research and leverage the insights.

  3. Analyze how search engines like Google and Bing determine and rank content relevance for users.

  4. Develop a customer journey map to understand the flow of traffic and where potential customers are coming from.

  5. Apply a framework to architect the traffic flow and conversion strategies for the business.

  6. Implement the traffic architecture plan using the framework and strategies presented.

  7. Measure and optimize the traffic and conversion performance over time.



Outline

  • Building Traffic Architecture and Conversion Strategies (0:08)

    • Josh Lomelino introduces the session's focus on building out traffic architecture, comparing it to planning traffic flow in a city, with the business representing the city.

    • The goal is to plan for traffic to reach the business, convert prospects into customers, and then grow and scale from there.

    • Josh emphasizes the importance of exhausting free or near-free options initially and reverse engineering top competitors to understand their marketing strategies.

    • The strategy will focus on the highest performing competitors, narrowing the research to four or five examples for better leverage.

  • Understanding Search Engine Rankings (1:41)

    • Josh explains the need to understand how search engines view competitors and why they rank in specific positions on the first page.

    • He highlights that search engines like Google and Bing aim to provide relevant content quickly to maintain their top position in the search engine market.

    • The key to success is not tricking the search engines but ensuring the necessary steps are taken to rank higher.

    • Josh stresses the importance of learning how the system works and will unpack the tools and strategies to achieve this.

  • Customer Journey Mapping and Framework Development (3:52)

    • Josh introduces the concept of creating a customer journey map to understand the flow of traffic and where people are coming from.

    • The framework will help in thinking through the process and identifying where people are hanging out online.

    • In the next video, Josh will present a framework that can be used as an architect to build the traffic architecture.

    • The plan will include mapping out the framework and developing a strategy for implementation.


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16: The Big View Part 2


The Big View Part 2


Description

By the end of this demo, you will be able to map out a comprehensive traffic strategy for your business. You will learn how to identify and leverage different traffic sources, like social media groups and search engines, to funnel users into your conversion funnels. Additionally, you will gain the skills to analyze your competitors' traffic strategies and apply those insights to create an actionable plan to drive traffic to your website without any upfront costs.


Outcomes

  • Visualize the internet as a pond and different traffic sources as schools of fish

  • Identify key traffic sources like Facebook groups, Twitter, YouTube, and search engines

  • Map out a customer journey and traffic architecture to funnel users to conversion pages

  • Develop a strategy to "fish" for users in different traffic sources using a lead magnet

  • Analyze competitor traffic strategies and funnels to learn and leverage their marketing efforts

  • Create an actionable plan to implement a traffic strategy without spending money upfront

  • Automate strategies based on insights from competitor analysis

  • Execute on a planned traffic strategy and conversion optimization approach


Outline

  • Understanding Customer Journey and Traffic Sources (0:08)

    • Josh Lomelino emphasizes the importance of mapping out the customer journey and understanding how users find competitors.

    • He uses the analogy of the internet as a pond to visualize different traffic sources and user groups.

    • Examples of traffic sources include Facebook groups, Twitter, and YouTube, each attracting users with specific interests.

    • The goal is to attract users from these sources into the company's funnel and then focus on conversion strategies.

  • Visualizing Traffic and Conversion Strategies (3:21)

    • Josh explains the concept of "fishing" in the internet pond, where the company places its "bait" to attract users to their website.

    • He discusses various traffic sources like Google and Bing searches, aiming to capture and direct traffic to the company's website.

    • The strategy involves developing a plan for each type of traffic to create a comprehensive traffic strategy.

    • The first step is to create a journey map to understand all available traffic sources and map out the architecture for each.

  • Developing a Traffic Strategy Framework (4:38)

    • Josh introduces the concept of a traffic strategy framework, which includes creating a journey map and mapping out the architecture.

    • He suggests that the strategy can be developed on pencil and paper if not using a fancy diagram.

    • The focus is on identifying where users are hanging out (traffic sources) and developing a strategy to funnel them to conversion pages.

    • Conversion pages, also known as squeeze pages, are highly focused on converting traffic into leads or customers.

  • Implementing the Traffic Strategy (6:24)

    • Josh shares an example of a marketing funnel planning for a university, focusing on finding and bringing users into the funnel.

    • The strategy includes identifying main traffic sources like Facebook, LinkedIn, YouTube, word of mouth, blogs, and Pay Per Click advertising.

    • The approach is to focus on one to three traffic sources initially and then introduce additional sources gradually.

    • The goal is to build an ecosystem that leverages traffic effectively, bringing everything back to a central hub for scalable and leveraged growth.

  • Leveraging Competitor Strategies (10:11)

    • Josh discusses the importance of analyzing top competitors' traffic strategies to learn and leverage their marketing dollars.

    • The next session will focus on breaking down competitors' traffic setups and automating strategies to use their insights.

    • The goal is to create an actionable plan without spending any money, relying on planning and execution.

    • The strategy aims to provide actionable insights and a plan to execute, leveraging competitor strategies to improve the company's approach.


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17: Where Is Your Audience Hanging Out?


Where Is Your Audience Hanging Out?


Description

After watching this demo, you will be able to visualize your online traffic as a metaphorical "pond" and strategically "fish" for your target customers in the right traffic sources. You will learn how to map out a comprehensive traffic architecture that funnels users from various platforms like social media and search engines into your conversion funnels. Additionally, you will gain the skills to analyze your competitors' traffic strategies and leverage those insights to create an actionable, cost-effective plan to drive more traffic to your own website.


Outcomes

  1. Analyze competitors' marketing strategies and identify what is working for them.

  2. Determine where the target audience is "hanging out" online and in their daily lives.

  3. Develop a plan to strategically insert the product or service into the audience's daily traffic patterns.

  4. Compile a comprehensive list of 20-30 potential free traffic sources, including blogs, forums, podcasts, and social media groups.

  5. Identify 20-25 influential people within the target market who can promote the product or service to their audience.

  6. Research top-selling products and customer reviews related to the product or service offering.

  7. Organize all research findings into a structured spreadsheet for ongoing analysis and action planning.

  8. Rank the identified traffic sources by relevance to prioritize lead magnet and free resource placements.

  9. Implement the traffic strategy by leveraging the highest-ranked free traffic sources.

  10. Monitor results and iterate the traffic strategy based on performance data.


Outline

  • Understanding Customer Journey and Traffic Sources (0:08)

    • Josh Lomelino emphasizes the importance of mapping out the customer journey and understanding how users find competitors.

    • He uses the analogy of the internet as a pond to visualize different traffic sources and user groups.

    • Examples of traffic sources include Facebook groups, Twitter, and YouTube, each attracting users with specific interests.

    • The goal is to attract users from these sources into the company's funnel and then focus on conversion strategies.

  • Visualizing Traffic and Conversion Strategies (3:21)

    • Josh explains the concept of "fishing" in the internet pond, where the company places its "bait" to attract users to their website.

    • He discusses various traffic sources like Google and Bing searches, aiming to capture and direct traffic to the company's website.

    • The strategy involves developing a plan for each type of traffic to create a comprehensive traffic strategy.

    • The first step is to create a journey map to understand all available traffic sources and map out the architecture for each.

  • Developing a Traffic Strategy Framework (4:38)

    • Josh introduces the concept of a traffic strategy framework, which includes creating a journey map and mapping out the architecture.

    • He suggests that the strategy can be developed on pencil and paper if not using a fancy diagram.

    • The focus is on identifying where users are hanging out (traffic sources) and developing a strategy to funnel them to conversion pages.

    • Conversion pages, also known as squeeze pages, are highly focused on converting traffic into leads or customers.

  • Implementing the Traffic Strategy (6:24)

    • Josh shares an example of a marketing funnel planning for a university, focusing on finding and bringing users into the funnel.

    • The strategy includes identifying main traffic sources like Facebook, LinkedIn, YouTube, word of mouth, blogs, and Pay Per Click advertising.

    • The approach is to focus on one to three traffic sources initially and then introduce additional sources gradually.

    • The goal is to build an ecosystem that leverages traffic effectively, bringing everything back to a central hub for scalable and leveraged growth.

  • Leveraging Competitor Strategies (10:11)

    • Josh discusses the importance of analyzing top competitors' traffic strategies to learn and leverage their marketing dollars.

    • The next session will focus on breaking down competitors' traffic setups and automating strategies to use their insights.

    • The goal is to create an actionable plan without spending any money, relying on planning and execution.

    • The strategy aims to provide actionable insights and a plan to execute, leveraging competitor strategies to improve the company's approach.


Read More

18: Overview Bird’s Eye View


Keywords: Content,creation,workflow,time-saving,high-quality,student,outcomes,audio,file,screen,recording,Camtasia,OBS,generative,AI,digital,double,course,matrix,instructional,design,Otter,PowerPoint,slides


Josh Lomelino's ultimate content creation workflow is designed to dramatically reduce course development time from months to weeks or days by leveraging various content generation methods. His approach ranges from simple audio-only techniques to fully automated workflows using generative AI, with a focus on delivering clear, measurable learning outcomes. The workflow encompasses four progressive methods, starting with basic audio creation and advancing to complex AI-driven content generation that can produce digital avatars, slides, and video content from simple text prompts. By providing a flexible, scalable approach, Lomelino enables content creators to efficiently develop high-quality online courses and educational materials.


Description

Josh Lomelino's ultimate content creation workflow is designed to dramatically reduce course development time from months to weeks or days by leveraging various content generation methods. His approach ranges from simple audio-only techniques to fully automated workflows using generative AI, with a focus on delivering clear, measurable learning outcomes. The workflow encompasses four progressive methods, starting with basic audio creation and advancing to complex AI-driven content generation that can produce digital avatars, slides, and video content from simple text prompts. By providing a flexible, scalable approach, Lomelino enables content creators to efficiently develop high-quality online courses and educational materials.

 

Outcomes

After this demo, learners will be able to:

  1. Understand the Four Methods of Content Creation

  • Differentiate between audio-only, screen recording, webcam, and fully automated content generation techniques

  • Recognize the strengths and limitations of each workflow method

  1. Develop Efficient Content Generation Skills

  • Apply AI tools like Otter AI, Claude AI, and ChatGPT for script drafting and refinement

  • Create high-quality educational content using streamlined workflows

  1. Leverage AI Technologies for Course Development

  • Utilize generative AI platforms for audio, video, and slide creation

  • Transform content development timelines from months to weeks

  1. Design Learner-Centered Educational Content

  • Craft clear, measurable learning outcomes

  • Develop instructional materials that focus on practical skills and immediate application

  1. Implement Scalable Content Production Strategies

 

Summary

  • Overview of Content Creation Workflow 0:09

    • Josh Lomelino introduces the ultimate content creation workflow class, aiming to reduce course development time from months to weeks or days.

    • The course will cover a blend of simple to fully automated workflows, starting with simpler methods for quick wins and progressing to advanced approaches.

    • Emphasis is placed on delivering clear, measurable outcomes and setting up necessary systems from the start.

    • The course will cover creating basic audio files, screen recording using tools like Camtasia or OBS, and fully automated workflows using generative AI.

  • Methods of Content Creation 1:30

    • Josh Lomelino outlines four methods of content creation, ranging from simple to fully automated, with each method providing a different level of complexity and automation.

    • Method one involves creating audio-only content using tools like Claude AI or ChatGPT to refine scripts and generate final audio files.

    • Method two involves real-time screen recording using software like Camtasia, capturing both screen content and voice simultaneously.

    • Method three combines screen recording with live webcam footage, allowing for a more dynamic on-screen presence.

    • Method four uses AI to generate a digital double video from a recorded vocal track, with AI also generating PowerPoint or Canvas slides.

  • Detailed Explanation of Methods 2:49

    • Method one: Josh explains the process of refining raw text into final audio scripts using AI tools and recording the final audio file manually or with AI.

    • Method two: Josh describes using Camtasia to record both screen and voice simultaneously, minimizing post-production work and suitable for relaxed, adaptable work.

    • Method three: Josh details recording both screen and webcam footage in one take, requiring careful setup for a consistent on-camera presence.

    • Method four: Josh explains using AI to generate a digital double video from a recorded vocal track, with AI also generating slides synchronized to the transcript.

  • Implementation and Integration 10:04

    • Josh emphasizes the importance of starting with method one and progressing sequentially to method four, explaining the workflows and specific tools used to optimize the process.

    • The course is designed to provide strategies that can be implemented immediately, with each method providing a different level of automation and complexity.

    • Josh will demonstrate how to generate scripts, auto-generate audio files, and record both audio and video manually, as well as how to automatically generate PowerPoint and Canvas slides using AI.

    • The final video will show how to integrate these workflows into Anomaly AMP, providing learners with contextual information and a timeline breakdown.

 

  


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19: Method 1a Manual Audio Recording


Keywords: audio,recording,microphone,quality,live,studio,interface,phantom,power,sample,rate,uncompressed,format,pop,filter,level,balancing,Camtasia,Studio,file,organization,voice,clone,AI,avatar,sound,absorption


This video provides a comprehensive guide to professional audio recording for content creators, focusing on essential equipment and techniques for high-quality sound production. Viewers will learn how to select the right microphone, set up a proper recording environment, and use audio interfaces and editing tools to capture clean, professional-grade audio. By following Josh Lomelino's expert advice, participants will be able to create polished audio recordings suitable for workshops, demos, podcasts, and even AI-generated video content. The tutorial equips creators with practical skills to improve their audio recording process and produce more engaging, professional-sounding content.


Description

This video provides a comprehensive guide to professional audio recording for content creators, focusing on essential equipment and techniques for high-quality sound production. Viewers will learn how to select the right microphone, set up a proper recording environment, and use audio interfaces and editing tools to capture clean, professional-grade audio. By following Josh Lomelino's expert advice, participants will be able to create polished audio recordings suitable for workshops, demos, podcasts, and even AI-generated video content. The tutorial equips creators with practical skills to improve their audio recording process and produce more engaging, professional-sounding content.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Select an appropriate high-quality microphone for professional audio recording

  2. Set up a clean, noise-free recording environment

  3. Configure audio interfaces and software for optimal sound capture

  4. Choose the correct sample rate and recording format

  5. Use a pop filter and mic positioning techniques to improve audio quality

  6. Perform audio test recordings and evaluate sound levels

  7. Utilize audio editing tools for recording and post-production

  8. Implement file organization strategies for audio projects

  9. Export audio files in various formats for different content needs

  10. Create consistent, professional-grade audio recordings for workshops, demos, and presentations

  11. Prepare audio recordings for potential AI avatar or voice clone generation

  12. Troubleshoot common audio recording and equipment setup challenges


 

Summary

  • Basic Method of Production 0:09

    • Josh Lomelino explains the simplicity and power of recording thoughts and ideas using just a microphone.

    • Live recordings during workshops or demos are more engaging but harder to edit if mistakes are made.

    • Studio recordings allow for pauses and polished takes but require maintaining a natural and conversational tone.

    • The importance of a high-quality microphone and a quiet, clean recording space is emphasized.

  • Microphone Setup and Recording Quality 1:31

    • Josh recommends the AKG condenser mic for its clean, detailed sound, which requires phantom power.

    • The Shure 57 microphone is mentioned as a versatile option for various recording situations.

    • The Zoom H6 USB audio interface is preferred for its compatibility with various software like Camtasia.

    • Recording at 48,000 Hz instead of the default 44.1 Hz is suggested to preserve audio detail.

  • Audio Recording Practices 3:18

    • Josh advises recording in an uncompressed format like WAV until the final export to avoid audio degradation.

    • Ensuring the computer and audio interface are set to the same sample rate prevents speed mismatches.

    • The use of a pop filter and an adjustable mic arm helps maintain consistent audio quality.

    • Test recordings and listening on different devices help ensure balanced sound levels.

  • Audio Editing and Tools 4:53

    • Josh mentions various audio editing tools like Audacity, Adobe Audition, Pro Tools, and FL Studio.

    • Camtasia Studio is recommended for its convenience in recording and managing audio projects.

    • The Auto Normalize feature in Camtasia helps maintain consistent volume throughout recordings.

    • Exporting recordings as MP3s allows for generating on-camera videos using AI avatars.

  • File Organization and Studio Setup 5:55

    • A consistent naming system for recordings and exports is crucial for easy retrieval and updates.

    • Avoiding rooms with echo and using soft materials to absorb sound helps improve recording quality.

    • A good studio setup, including soundproofing and proper equipment, is essential for high-quality recordings.

    • Josh hints at a future demo on creating a voice clone, which requires clean and consistent audio recordings.

 


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20: Generative AI Audio Clone


In this video, Josh Lomelino demonstrates how to create an AI-powered digital voice replica using 11 Labs, enabling content creators to rapidly generate high-quality audio and video content at scale. By training the system with a consistent audio sample, users can produce automated voice performances that sound like their own, allowing them to create lectures, demos, and other content quickly and efficiently. The method involves uploading 1-3 hours of controlled audio recordings, fine-tuning voice settings, and integrating with platforms like HeyGen to automate video production. After watching this tutorial, viewers will be able to develop their own AI voice clone, streamline content creation, and overcome time constraints by generating multiple scripts and videos with minimal manual effort.


Description

In this video, Josh Lomelino demonstrates how to create an AI-powered digital voice replica using 11 Labs, enabling content creators to rapidly generate high-quality audio and video content at scale. By training the system with a consistent audio sample, users can produce automated voice performances that sound like their own, allowing them to create lectures, demos, and other content quickly and efficiently. The method involves uploading 1-3 hours of controlled audio recordings, fine-tuning voice settings, and integrating with platforms like HeyGen to automate video production. After watching this tutorial, viewers will be able to develop their own AI voice clone, streamline content creation, and overcome time constraints by generating multiple scripts and videos with minimal manual effort.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Train an AI voice synthesis system using personal audio recordings

  2. Generate consistent voice replicas with controlled audio samples

  3. Optimize AI-generated voice settings for natural-sounding output

  4. Integrate voice cloning technology with video production platforms

  5. Create automated content at scale using text-to-speech technologies

  6. Manage AI voice generation credits efficiently

  7. Export and store audio files in multiple formats for different applications

  8. Prototype and refine scripts using AI voice technology

  9. Develop a workflow for rapid content creation across lectures, demos, and presentations

  10. Leverage AI tools to overcome time constraints in content production


 

Summary

  • Creating a Voice Replica Using AI 0:09

    • Josh Lomelino discusses the use of AI-powered voice synthesis to create a voice replica, emphasizing the challenge of matching human recordings.

    • He highlights the effectiveness of using text prompts to quickly prototype, test, and revise scripts or generate finished audio files.

    • Josh mentions his preference for the 11 labs tool, which offers a studio mode for producing longer form audio tracks.

    • He shares his initial struggles with the tool and how contacting their support provided helpful suggestions.

  • Training the system for Consistent Output 1:24

    • Josh explains the importance of training the system with a consistent audio sample to avoid unnatural variations in volume and tone.

    • He describes his initial mistake of using diverse recordings from different sessions, which led to inconsistent results.

    • Josh emphasizes the need for a controlled environment with a single, consistent audio sample for better results.

    • He plans to demonstrate the settings that produce the best results for replicating his voice in the user interface.

  • Optimizing Generated Audio Files 2:56

    • Josh advises generating audio sparingly to avoid exhausting monthly credits and recommends starting with smaller sections of text.

    • He explains the process of refining the output and generating both wave and mp3 audio files for different applications.

    • Josh mentions the importance of storing both wave and mp3 files for secure storage and project organization.

    • He notes that it may take several attempts to develop a method that works well for the user.

  • Exporting and Integrating Audio Files 4:19

    • Josh describes two methods for uploading audio files to virtual avatars: exporting both wave and mp3 versions or integrating the 11 labs API directly with Hey Gen.

    • He prefers using the wave audio file for higher quality and to avoid double compression but acknowledges the need to export the mp3 format for larger tracks.

    • Josh explains the integration of the 11 labs API with Hey Gen, which allows for rapid development of prototypes and large volumes of content.

    • He mentions the need to break up scripts into manageable sections for efficient processing by the software.

  • Automating Video Production with AI 6:02

    • Josh discusses the ability to produce videos at scale by automating both audio and video avatars from text.

    • He highlights the productivity gains from using AI to generate video scripts and produce audio and video automatically.

    • Josh notes the cost of AI-generated voice and the strategy of using high-quality audio only when necessary.

    • He explains the use of draft versions of scripts with Hey Gen's voice replica to refine the script without incurring additional costs.

  • Finalizing and Exporting Scripts 8:04

    • Josh describes the process of finalizing scripts and either reading and recording them manually or using the 11 labs integration within Hey Gen.

    • He mentions the use of a side-by-side display setup with a Google document and video avatar performance for quick edits.

    • Josh emphasizes the usefulness of this method for high-end projects that require detailed polishing and iteration.

    • He concludes the demo by encouraging the use of digital voice replicas to scale beyond time constraints and improve productivity.

 


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21: Screen recording + Audio


Keywords: Screen,recording,live,audio,Camtasia,high,resolution,4K,8K,graphics,processing,unit,system,specifications,test,recordings,MP4,file,video,quality,rendering,process,artificial,intelligence,computer,generated,avatar,performance,optimization


In this video, Josh Lomelino teaches how to create high-quality screen recordings with separate audio tracks, providing flexibility in content creation. Viewers will learn technical tips for recording at 4K or 8K resolution, including how to optimize system settings, graphics performance, and recording software. The tutorial demonstrates how to use Camtasia's features like the F9 hotkey to pause and resume recording seamlessly, allowing for more natural and efficient content production. By following these techniques, creators can produce professional-looking screen recordings with minimal post-production editing.


Description

In this video, Josh Lomelino teaches how to create high-quality screen recordings with separate audio tracks, providing flexibility in content creation. Viewers will learn technical tips for recording at 4K or 8K resolution, including how to optimize system settings, graphics performance, and recording software. The tutorial demonstrates how to use Camtasia's features like the F9 hotkey to pause and resume recording seamlessly, allowing for more natural and efficient content production. By following these techniques, creators can produce professional-looking screen recordings with minimal post-production editing.


Outcomes

  1. Configure computer settings for high-resolution screen recording

  2. Optimize graphics acceleration for smooth video capture

  3. Use Camtasia's F9 hotkey to pause and resume screen recordings

  4. Separate screen and audio recording for more flexible content creation

  5. Select appropriate system specifications for 4K and 8K recording

  6. Troubleshoot audio and video synchronization issues

  7. Export screen recordings with optimal file quality settings

  8. Implement a streamlined recording workflow that reduces post-production editing time


 

Summary

  • Screen Recording and Audio Recording Techniques 0:00

    • Josh Lomelino introduces the session on creating a screen recording along with a live audio recording.

    • He explains the benefits of recording screen and audio independently, allowing for more flexibility and less editing time.

    • Josh mentions the use of a hot key (F9) in Camtasia to pause and resume recording without worrying about facial expressions.

    • He highlights the ability to pause and resume recording to research or practice, making the final edit seamless.

  • Technical Challenges and Solutions for High-Resolution Recording 2:02

    • Josh discusses the technical challenges of recording high-resolution footage, such as 4K or 8K, and the importance of meeting system specifications.

    • He emphasizes the need for a dedicated graphics processing unit (GPU) to handle the workload and ensure better performance.

    • Josh advises checking system specifications against recording software to confirm compatibility.

    • He suggests ensuring the primary monitor supports the desired resolution to avoid issues during recording.

  • Optimizing Graphics Acceleration Settings 3:13

    • Josh provides detailed steps to optimize graphics acceleration settings for high-performance recording.

    • He recommends configuring the graphics card for high performance and setting the operating system to high performance mode.

    • Josh advises checking the recording software settings for optimal performance.

    • He suggests running test recordings to ensure audio and video sync and to avoid post-recording editing issues.

  • Final Export and Rendering Tips 4:35

    • Josh advises using Camtasia's optimal settings to produce an MP4 file with a quality setting of around 75% for manageable file sizes.

    • He recommends capturing multiple screen recordings that can be compiled into a single video.

    • Josh suggests following through with the entire rendering process when exporting the final video.

    • He concludes the session by encouraging practice and looking forward to seeing the participants' creations.

 


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22: Screen + Audio + Camera


Keywords: Screen,recording,audio,capture,on-camera,presentation,production,challenges,lighting,consistency,studio,lights,color,temperature,LED,panels,backlights,kicker,light,digital,double,4K,webcam,system,performance,green,screen,Camtasia


In this video, Josh Lomelino demonstrates Method Three for creating engaging screen recordings that combine on-camera presence, screen capture, and audio. Viewers will learn how to set up professional lighting using LED panels, choose the right camera equipment, and optimize their recording environment for high-quality video production. The tutorial covers essential techniques for maintaining visual continuity, managing lighting color temperatures, and using tools like Camtasia and green screens to create polished, professional-looking video content. By following Josh's guidance, content creators will be able to produce dynamic, natural-looking screen recordings with improved technical quality and visual appeal.


Description

In this video, Josh Lomelino demonstrates Method Three for creating engaging screen recordings that combine on-camera presence, screen capture, and audio. Viewers will learn how to set up professional lighting using LED panels, choose the right camera equipment, and optimize their recording environment for high-quality video production. The tutorial covers essential techniques for maintaining visual continuity, managing lighting color temperatures, and using tools like Camtasia and green screens to create polished, professional-looking video content. By following Josh's guidance, content creators will be able to produce dynamic, natural-looking screen recordings with improved technical quality and visual appeal.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Manage on-camera and screen recording simultaneously

  2. Maintain visual continuity during video recordings

  3. Set up professional lighting using LED panels

  4. Adjust color temperature and brightness for optimal video quality

  5. Create a three-point lighting setup with key, fill, and kicker lights

  6. Select and configure appropriate camera equipment for video production

  7. Optimize system performance for screen and camera recording

  8. Use a Wacom tablet for digital whiteboarding

  9. Implement green screen techniques for background removal

  10. Combine multiple video takes into a seamless recording

  11. Export and render high-quality video files

  12. Create digital double avatars for reusable content

  13. Troubleshoot common video production challenges

  14. Select and position lighting equipment safely

  15. Integrate on-camera performance with slides and screen recordings


 

Summary

  • Method Three Demo and Challenges 0:08

    • Josh Lomelino introduces method three, which involves screen recording, audio, and on-camera capture, emphasizing its ability to capture natural, unscripted moments.

    • He highlights the challenges of managing both screen and camera presence simultaneously, including the need to maintain a consistent camera angle and expression.

    • Josh explains the importance of resuming recording with a neutral expression to ensure visual continuity.

    • He mentions the difficulty of pausing and resuming recording without noticeable edits when on camera.

  • Lighting Considerations for On-Camera Work 1:46

    • Josh discusses the significance of lighting in on-camera work, including the need to keep lighting consistent between takes.

    • He recommends using affordable studio lights, such as LED lights, which stay cool and are suitable for longer sessions.

    • Josh explains the concept of color temperature, noting that outdoor light can affect indoor lighting and cause color shifts.

    • He suggests using LED lights that allow adjustments in brightness and color temperature to manage lighting effectively.

  • Setting Up Lighting Equipment 3:02

    • Josh shares his preference for the Spectro Essential 360 LED panels, which range from 3250 to 6000 Kelvins and are dimmable.

    • He describes his typical setup, which includes stacking four LED panels in front and sometimes behind him to create soft, even light.

    • Josh emphasizes the importance of using back lights to create a "kicker light" effect, which helps outline the subject and makes them stand out from the background.

    • He advises adding weight to light stands to prevent them from tipping if bumped.

  • Camera and Recording Equipment 6:07

    • Josh talks about using a full-frame camera like the Canon 5D Mark III for high-quality recordings, but notes that a good 4K webcam can also deliver excellent results.

    • He recommends Logitech webcams, such as the Logitech 1080P cam, for their affordability and performance.

    • Josh explains the benefits of recording screen and camera separately, especially if the system can't handle 4K video and screen capture simultaneously.

    • He mentions the use of digital double avatars for reusing lighting and performance footage.

  • Optimizing system Performance and Audio Settings 8:15

    • Josh advises optimizing the graphics card and operating system for better system performance.

    • He recommends setting the microphone to 48,000 hertz and ensuring phantom power is turned on through the sound interface.

    • Josh suggests using a Wacom tablet for live whiteboarding, either with the Cintiq for direct drawing or a more affordable tablet for drawing on a pad.

    • He emphasizes the importance of setting pen lines thick enough to show clearly in high-resolution recordings.

  • Using Camtasia and Green Screens 9:20

    • Josh highlights Camtasia's ability to combine multiple takes into one smooth recording and overlay on-camera performance videos on PowerPoint slides.

    • He explains the use of green screens for added flexibility, including the need to light the green screen evenly and separately from the face lighting.

    • Josh mentions the built-in removal tool in Camtasia for easily removing the green screen background.

    • He advises fine-tuning the green screen setup to avoid issues with hair and shoulder edges.

  • Exporting and Backing Up Videos 10:17

    • Josh recommends exporting videos as MP4 files using the H.264 format with a rendering quality around 75%.

    • He advises keeping files organized and backed up for potential updates.

    • Josh mentions the use of green screens for recording digital double avatar videos, which can be easily removed from the background later.

    • He concludes the demo by encouraging viewers to invest in high-quality audio and video assets for better results.

 


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23: Creating and Avatar Collection


Keywords: Digital, doubles, AI, tools, lighting, image, quality, training, model, green


In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Description

In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Create multiple avatar variations with a consistent naming system

  2. Record high-quality source footage for AI digital double training

  3. Select optimal recording environments (green screen or natural settings)

  4. Capture multiple camera angles for flexible video production

  5. Apply three-point lighting techniques for professional video quality

  6. Use camera settings to record in 4K resolution

  7. Develop a systematic approach to avatar creation and management

  8. Experiment with different avatar styles and gestures

  9. Optimize video recording for AI digital double learning

  10. Implement a multi-camera editing workflow for seamless avatar transitions


 

Summary

  • Building Digital Doubles from Scratch 0:08

    • Josh Lomelino explains the importance of following earlier steps, especially around lighting and image quality, to avoid costly post-production fixes.

    • He emphasizes the need for a two-minute video of oneself speaking directly to the camera, suggesting the use of a wireless mouse for discreet recording.

    • Josh prefers recording against a green screen for flexibility in background changes, but acknowledges the natural setting option.

    • He recommends experimenting with different avatars, using a consistent numbering system for organization, and provides examples of naming conventions for avatar variations.

  • Creating and Managing Avatars 3:19

    • Josh discusses the importance of capturing as many versions as possible for each outfit in one session to ensure consistency in hair, lighting, and clothing.

    • He explains his approach to recording multiple shots or angles simultaneously using different camera angles and a multi-cam edit in video editing software.

    • The three essential angles he always records are a close-up, a medium shot, and a three-quarter side view.

    • Josh mentions the challenges some AI tools pose with the three-quarter view but recommends capturing it for added realism and variety.

  • Recording and Equipment Considerations 4:43

    • Josh advises using a Logitech 4K webcam for better image quality, though a 1080p camera can also yield decent results.

    • He shares his experience with different recording devices, including a phone's rear-facing camera in 4K, a webcam, and a DSLR, and emphasizes the need for experimentation.

    • Josh recommends using the built-in Windows or Mac camera app for recording at the highest resolution possible, with instructions on adjusting settings to force 4K recording.

    • He advises recording a clip without the green screen, looking straight into the camera, and speaking casually to ensure the digital double learns natural behavior.

  • Batch Creating Avatars 6:07

    • Josh introduces a workflow in his video editing software for batch creating avatars, which speeds up the process.

    • He mentions the importance of recording a clip that is at least two minutes long to avoid issues with awkward movements being mimicked by the avatar.

    • Josh explains his setup for recording, including using an adjustable camera arm mounted to his desk for flexibility.

    • He concludes the demo by stating that he will cover more in the next video, indicating the end of the current session.


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24: Batch Producing Avatars


Keywords: batch, avatar, digital-double, production, lighting, setup, color, correction, video, editing, project, HeyGen, encoder


In this tutorial, Josh Lomelino demonstrates a comprehensive workflow for efficiently batch producing multiple virtual avatars with consistent lighting and color quality. Viewers will learn how to set up precise video editing project settings, create a master sequence with multiple camera angles, and use Adobe Media Encoder to render individual clips for avatar training. The technique allows content creators to scale their avatar production, quickly export multiple versions of their digital doubles, and maintain a well-organized project structure that enables future edits and refinements. By following this method, users can streamline their avatar creation process, saving significant time and producing high-quality, professional virtual representations.


Description

In this tutorial, Josh Lomelino demonstrates a comprehensive workflow for efficiently batch producing multiple virtual avatars with consistent lighting and color quality. Viewers will learn how to set up precise video editing project settings, create a master sequence with multiple camera angles, and use Adobe Media Encoder to render individual clips for avatar training. The technique allows content creators to scale their avatar production, quickly export multiple versions of their digital doubles, and maintain a well-organized project structure that enables future edits and refinements. By following this method, users can streamline their avatar creation process, saving significant time and producing high-quality, professional virtual representations.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Configure video editing project settings to match camera specifications

  2. Create a systematic numbering and organization system for avatar sequences

  3. Set up multiple camera angles within a single project

  4. Use Adobe Media Encoder to batch render avatar clips

  5. Export individual video files for virtual avatar training

  6. Implement color correction and LUT modifications across multiple clips

  7. Organize project files for efficient content production

  8. Develop a scalable workflow for mass avatar creation

  9. Troubleshoot and remove performance anomalies in avatar recordings

  10. Back up and preserve digital asset production files


 

Summary

  • Setting Up Lighting and Color Values 0:08

    • Josh Lomelino explains the importance of setting up lighting and color values once to achieve consistent results over time.

    • He emphasizes the need to test lighting and color values before batch producing a group of avatars.

    • Josh mentions the flexibility to make further adjustments later using L, U, T color modifications or color correction tools.

    • The workflow allows for the efficient production of 10 to 50 avatars, ensuring visual polish from the start.

  • Consistency in Project Settings 1:42

    • Josh highlights the necessity of matching video editing project settings to the specifications of the recording camera.

    • He provides an example of setting up a project for a Logitech 4k camera and ensuring consistency in frame size and frame rate.

    • Josh advises checking file properties to extract frame size and frame rate if unsure.

    • Consistency in project settings is crucial for mass producing different clips.

  • Creating a Master Sequence 2:59

    • Josh sets up a master sequence to serve as a template for duplicating sequences as needed.

    • He uses a clear numbering system for sequences, labeling each avatar with a specific outfit and camera angle.

    • Examples include Avatar 001, DIRECT address, no hands, and Avatar 0013, quarter view.

    • Josh organizes sequences in a dedicated folder called a bin for project organization.

  • Batch Rendering with Adobe Media Encoder 4:56

    • Josh explains the process of adding clips to a Batch Render Queue using Adobe Media Encoder.

    • He selects in and out points for each camera angle, creating dedicated files for each angle.

    • Josh configures the encoder to render only the specified in and out range on the timeline.

    • Each camera angle should be exported as an individual MP4 file, specifying the folder location and file name.

  • Finalizing and Organizing Project Files 6:40

    • Josh emphasizes the importance of organizing project files, including original source files, rendered clips, and project files.

    • He advises saving the video editing project frequently as a fail-safe for future edits.

    • Josh highlights the need to review source footage for any performance anomalies and correct them.

    • The workflow allows for the removal of outdated avatars and recreation without problematic movements.

  • Backing Up and Scaling Content Production 8:25

    • Josh frequently backs up his entire project folder by compressing it into a zip file for disaster recovery.

    • He mentions the time investment upfront to create polished assets and resolve hiccups.

    • Josh advises starting with manual methods and gradually scaling to more advanced techniques.

    • The well-organized project structure saves time, enables content production scaling, and supports high-performance results.

 

 
 


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25: Automate Performances from Audio


Keywords: Automated, performance, audio, file, high-quality, microphone, digital, avatar, recording, Camtasia


Automate Performances from Audio


Description

Learn how to create a professional automated performance using digital avatars by recording high-quality audio and seamlessly integrating it with a virtual presenter. This technique allows you to transform audio recordings into engaging video content, whether from live presentations, scripts, or screen recordings. You'll discover how to export audio files, align a digital avatar's movements, and use chroma key technology to place your virtual presenter on any background. By mastering this workflow, you can produce polished, context-rich video dem


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Record high-quality audio using professional recording software

  2. Export audio files in multiple formats (WAV and MP3)

  3. Upload audio recordings to a digital avatar platform

  4. Align digital avatar movements precisely with audio tracks

  5. Render video performances from audio recordings

  6. Remove background using chroma key techniques

  7. Integrate digital avatars into various visual backdrops

  8. Repurpose existing audio from presentations or demos

  9. Create automated video content without on-camera performance

  10. Optimize audio files for different digital platforms


 

Summary

  • Creating an Automated Performance Using Audio 0:08

    • Josh Lomelino explains two options for creating an automated performance: using a text-to-speech generated audio file or recording the performance using a high-quality microphone.

    • He emphasizes that recording with a high-quality microphone yields the best results and will demonstrate this method in the demo.

    • Josh mentions that the next demo will cover creating a fully automated performance using text, automating the entire process from audio capture to video production.

    • He notes that while the automated process is efficient, it may not match the quality of a live performance.

  • Preparing and Exporting Audio Recordings 1:09

    • Josh discusses the importance of using a high-quality audio file for the best results and mentions uploading the audio recording to a digital avatar.

    • He explains the need to export an uncompressed WAV file and an MP3 file optimized for web use, highlighting the importance of having both options ready.

    • Josh typically records his audio directly into Camtasia, which he finds to be the fastest way to capture high-quality audio for quick editing.

    • He demonstrates how to export a local file and choose between saving it as a WAV or MP3 file, noting that other audio editing tools can also be used.

  • Generating Video Performance with Digital Avatar 2:29

    • Josh explains the process of generating a video performance by dragging and dropping the audio file into the project and adjusting the start and end times of the digital avatar.

    • He mentions exporting the production to render the performance into an MP4 file and downloading it into the project.

    • Josh highlights the use of the chroma key or ultra key function to remove the background and seamlessly integrate the digital avatar into any backdrop.

    • He provides examples of using this technique for reading from a script, repurposing audio from live presentations, and creating matching visuals with on-camera performances.

  • Combining Performance Modalities and Future Demos 3:54

    • Josh discusses the challenges of managing all three performance modalities (screen recording, audio, and digital avatar) simultaneously and the importance of practicing beforehand.

    • He explains how to export the audio from a demo, generate a digital avatar, and overlay it onto the video, showing the versatility of combining these elements.

    • Josh mentions upcoming demos that will cover generating audio using generative AI from text alone, creating a fully automated workflow.

    • He will also demonstrate automating the creation of slides and the precise timing of each slide's animation, allowing for a completely hands-free production system.

 

 

 


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26: Automate Everything with Text Prompt


Keywords: Automated, performance, text, video, Otter, AI, voice, clone, Eleven Labs, HeyGen, audio, multilingual


In this video, Josh demonstrates how to create fully automated video performances directly from text using tools like Otter AI, 11 Labs, and HeyGen. Viewers will learn how to generate high-quality voice clones, prototype video scripts, and produce professional-looking content with minimal effort by leveraging AI-powered voice and video generation technologies. The workflow allows content creators to transform written or spoken text into polished video presentations quickly and efficiently. By following Josh's method, users can generate multiple video iterations, edit audio precisely, and create digital avatars that replicate their voice and performance with remarkable accuracy.


Description

In this video, Josh demonstrates how to create fully automated video performances directly from text using tools like Otter AI, 11 Labs, and HeyGen. Viewers will learn how to generate high-quality voice clones, prototype video scripts, and produce professional-looking content with minimal effort by leveraging AI-powered voice and video generation technologies. The workflow allows content creators to transform written or spoken text into polished video presentations quickly and efficiently. By following Josh's method, users can generate multiple video iterations, edit audio precisely, and create digital avatars that replicate their voice and performance with remarkable accuracy.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Generate video scripts from transcribed audio using AI tools

  2. Create high-quality voice clones with consistent audio recordings

  3. Prototype video content using free and paid AI platforms

  4. Optimize voice training for digital avatars

  5. Manage content production across multiple AI environments

  6. Edit audio tracks with minimal credit consumption

  7. Develop a systematic workflow for automated video creation

  8. Replicate personal performance using digital voice technology

  9. Transform text-based content into professional video presentations

  10. Implement cost-effective strategies for video and audio generation


 

Summary

  • Creating a Fully Automated Performance from Text 0:08

    • Josh Lomelino explains the process of creating a fully automated performance directly from text, including generating audio prompts using Otter AI.

    • He describes how he brainstorms ideas while walking and exports the subtitle transcript file, SRT, to process it with AI tools like Claude or ChatGPT.

    • Josh mentions breaking up long scripts into manageable blocks of 1800 characters and generating a year's worth of content for various platforms.

    • He emphasizes the use of text, whether written manually or spoken and transcribed, to craft a video script using two primary methods.

  • Generating High-Quality Voice Clones 1:51

    • Josh discusses creating a high-quality voice clone using 11 Labs, initially finding the results artificial but later perfecting the settings.

    • He highlights the importance of using a consistent audio clip for training the voice digital double, ideally around three hours of spoken audio.

    • Josh explains the challenges of recording consistently for three hours and how he stitches together previous demo recordings to create a large audio clip.

    • He stresses the need for meticulous tracking of audio settings to ensure uniformity and avoid sudden changes in volume or tonal quality.

  • Optimizing Audio Recording for Consistency 3:36

    • Josh shares his experience of recording multiple live sessions with an audience, which infused the audio with personality and energy.

    • He explains the importance of having consistently dialed-in audio for generating a high-quality performance, as the AI listens to everything in the audio track.

    • Josh mentions the time and cost involved in using 11 Labs, which can take up to six to eight hours to analyze a voice and build a model.

    • He advises against using cheaper models, such as the multilingual version one model or turbo 2.5, and recommends upgrading to the multilingual version two model for better results.

  • Using Hey Gen for Cost-Effective Prototyping 5:35

    • Josh introduces Hey Gen as an alternative for creating generative content when 11 Labs burns through credits too quickly.

    • He explains how he trains Hey Gen on his voice by uploading a 10 to 15-minute audio clip and generates unlimited videos for free, depending on the subscription plan.

    • Josh describes the process of creating prototypes, making real-time adjustments to the script, and rendering multiple takes.

    • He mentions using his phone in split screen mode while walking to make adjustments on the fly and then copying and pasting the revised script into Hey Gen.

  • Switching Between Hey Gen and 11 Labs 7:44

    • Josh explains how he can switch the voice in Hey Gen to the high-quality production voice in 11 Labs with a click of a button.

    • He highlights the downside of using Hey Gen, which is the risk of losing all credits if there are issues with the audio track in the final video.

    • Josh prefers using the Studio tool in 11 Labs for targeted editing, which allows regenerating just portions of the audio without redoing the entire clip.

    • He mentions the benefit of being able to download the WAV file and MP3 file from the Studio tool in 11 Labs as a fail-safe.

  • Organizing Video Production Phases 9:21

    • Josh describes his workflow of treating production as two phases: the cheap, free voice phase and the final phase.

    • He explains the process of pasting the text directly into the Hey Gen editor, listening to the prototype, and resolving issues before creating a new file in Hey Gen.

    • Josh organizes his videos into two folders: a prototype folder and a final folder, for easy organization of his methods.

    • He mentions using the multilingual version two model for cost-effective throwaway tests and training his voice with Hey Gen for free prototyping.

  • Leveraging Digital Doubles for High-Quality Videos 10:34

    • Josh shares how he uses his digital doubles to replicate a performance of his voice and generate a corresponding video composite.

    • He explains how he creates a script using Otter AI during a walk, copies and pastes it into his automated workflow, and produces a high-end video with minimal effort.

    • Josh highlights the benefits of this workflow, which allows him to deliver excellence without skipping a beat, even when small inconsistencies would have derailed the process before.

    • He concludes by mentioning the next steps in the following videos, which will cover adding automated visual elements on screen behind the virtual avatar.

 

 


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27: Create Contextual Data with Otter


Keywords: AI, transcription, video, Bloom's Taxonomy, metadata, learner outcomes, content, table, contents, time, codes, interactive chapters, prompts


Learn how to transform lengthy video content into easily digestible, learner-friendly resources using AI technology. This tutorial demonstrates how to automatically generate comprehensive text information including descriptions, educational outcomes, and detailed summaries directly from video transcripts. By utilizing tools like Otter AI and Anomaly Amp, you'll discover a streamlined method to create navigation cues, time-coded summaries, and interactive chapters that enhance viewer understanding and engagement. The process requires minimal manual effort while providing maximum value for learners seeking to quickly grasp the key points of extended video content.


Description

Learn how to transform lengthy video content into easily digestible, learner-friendly resources using AI technology. This tutorial demonstrates how to automatically generate comprehensive text information including descriptions, educational outcomes, and detailed summaries directly from video transcripts. By utilizing tools like Otter AI and Anomaly Amp, you'll discover a streamlined method to create navigation cues, time-coded summaries, and interactive chapters that enhance viewer understanding and engagement. The process requires minimal manual effort while providing maximum value for learners seeking to quickly grasp the key points of extended video content.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Analyze the process of using AI tools to generate comprehensive video metadata

  2. Generate automated transcripts and summaries using Otter AI

  3. Create detailed video descriptions and educational outcomes with minimal manual effort

  4. Extract key thematic points and time-coded sections from video content

  5. Implement interactive chapters and navigation cues in video presentations

  6. Transform lengthy video demonstrations into learner-friendly, easily navigable resources


 

Summary

  • Generating Text Information for Video Content 0:09

    • Josh Lomelino introduces the purpose of the video: to show how to generate text information to support video content.

    • He explains the challenges of long videos and the time-consuming process of creating a manual table of contents.

    • Josh suggests using AI to automatically generate contextual and navigation cues for viewers.

    • He outlines the four main cues for learners: description, outcomes, table of contents, and interactive chapters.

  • Using Otter AI App for Transcription 1:40

    • Josh explains the process of using the Otter AI app to generate a transcript of a finished video.

    • He details the steps of dragging and dropping the video file into the Otter user interface for transcription.

    • Once the transcription is complete, Josh shows how to access the Summary tab to extract the table of contents.

    • He emphasizes the importance of the Summary tab in providing thematic breakdowns and time ranges.

  • Creating Descriptions and Educational Outcomes 3:44

    • Josh demonstrates how to generate a three to four sentence description using AI prompts in Otter.

    • He explains the process of copying and pasting the description into the Anomaly Amp system.

    • Josh highlights the importance of providing a list of educational outcomes for learners.

    • He shows how to use AI prompts to generate a list of outcomes based on the training script.

  • Formatting and Organizing Content 4:53

    • Josh provides tips on formatting the content in the Anomaly Amp system.

    • He suggests making the time codes appear as text summaries and setting them as heading two (h2) in bold.

    • Josh explains how to create a clear message under the outcomes heading to guide learners.

    • He recommends using either a numbered or bulleted list for the outcomes.

  • Finalizing the Detailed Summary 5:28

    • Josh completes the detailed summary by including time codes for each item in the video.

    • He reiterates that the process requires minimal manual work and produces valuable content for learners.

    • Josh mentions the importance of reviewing training on Bloom's Taxonomy for proper verb usage in AI tools.

    • He offers supplemental files to help train AI tools to use the correct verbs for the level of learning.

  • Introduction to Interactive Table of Contents 6:18

    • Josh announces the next video, which will cover the fourth component: the interactive table of contents.

    • He explains that this component converts the table of contents into interactive chapters in the video.

    • Josh highlights the benefits of this feature for users on various devices.

    • He promises to show the process of creating interactive metadata in the next video.

 

 

 

Outline


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28: Re-order Items


Re-order Items


Description

Once you complete this video, you’ll be able to confidently reorder classes, units, and individual content items within your content management system. You’ll learn how to move items, folders, and entire classes to customize the sequence of your content with just a few clicks. The demo shows how to update the order both during content creation and after the fact, ensuring your workflow stays organized and flexible. By mastering these tools, you’ll have full control over the structure and flow of your content.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Reorder content items, units, and classes within a content management system
  • Organize the sequence of content to match desired workflows
  • Move individual items, folders, or entire classes to new positions
  • Update and reset the order of content efficiently
  • Customize the structure and flow of educational materials

Summary

  • Reordering Content Items 0:10

    • Josh Lomelino explains the ability to reorder classes, units, and content, emphasizing the flexibility to sequence content.

    • Users can reorder content items within a folder (unit) or move entire folders and classes.

    • The process of reordering content involves specifying an order number for new items or leaving it blank for automatic placement at the end of the unit.

    • Users can reorder content items by selecting a class, navigating to a unit, and using the "reorder content" feature.

  • Shuffling Content Items 2:49

    • Josh demonstrates how to shuffle content items within a unit by selecting specific items and reordering them.

    • He creates a screenshot as a reference to ensure he can revert changes if needed.

    • The interface allows users to move items to different positions, with a zero indicating the first position in the sequence.

    • Accidental duplicates are handled by the system, ensuring a sequential process and proper reordering.

  • Refreshing and Verifying Changes 4:48

    • Josh refreshes the page to verify that the reordered content items are in the correct sequence.

    • He demonstrates the process of reordering content items in a different class to show the flexibility of the system.

    • Users can modify the order number of content items directly or use the "reorder content" feature for more control.

    • The system automatically updates the order of content items, ensuring a seamless reordering process.

  • Reordering Units 6:18

    • Josh explains how to reorder units within a class, using the "reorder units" feature.

    • He demonstrates moving a unit to a different position in the sequence, with all related content items moving accordingly.

    • The process involves selecting a class, navigating to the desired unit, and reordering the units.

    • Users can update the sequence of units to better organize their content flow.

  • Handling Class Reordering 7:49

    • Josh mentions the need to reorder classes only if the home page of classes requires a different sequence.

    • The process of reordering classes is similar to reordering units and content items.

    • Users can update the order of classes to reflect their preferred sequence.

    • The system provides flexibility in managing the flow of content, units, and classes.

  • Summary and Next Steps 8:43

    • Josh summarizes the various ways to reorder content, units, and classes, emphasizing the flexibility of the system.

    • He concludes the demo by mentioning the next topic, which is about locking and unlocking content.

    • The demo aims to showcase the powerful automation and flexibility of the content management system.

    • Users are encouraged to explore the different features to optimize their content organization and workflow.


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29: Locking and Unlocking Content


Locking and Unlocking Content


Description

After completing this video, viewers will understand how to lock and unlock class content by adjusting login and payment requirements. They will learn how to make classes accessible only to logged-in users, and optionally require payment for access. The video demonstrates how to easily update these settings for any class using a straightforward interface. By the end, users will be able to control who can view or participate in class content based on their login and payment status.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Configure class access settings
  • Require user login for content access
  • Set payment requirements for classes
  • Manage user permissions based on login and payment status
  • Update and apply access controls through the class interface

 


Summary

Summary

  • Locking and Unlocking Content Overview 0:10

    • Josh Lomelino explains the purpose of the demo, which is to demonstrate how to lock and unlock content.

    • He mentions that content can be hidden or made accessible only to logged-in users, with additional conditions like requiring payment.

    • The process involves managing access at the class level, where each class contains units, content items, and resources.

    • Josh emphasizes that the class itself needs to be modified to control access to its content.

  • Modifying Class Settings for Access Control 1:05

    • Josh demonstrates how to modify a class, using the example of the coding Academy.

    • He sets "login required" to true to mandate that users must log in to access the class.

    • Josh explains the option to specify whether payment is required, either as a one-time payment or a recurring subscription.

    • He clarifies that if payment is not required, users can log in but do not need to pay, making the class free but still requiring a login.

  • Handling Payment and Access Permissions 1:57

    • Josh discusses the settings for blocking users without active payment.

    • If payment is not required, he sets this option to false to allow free access to logged-in users.

    • For paid classes, he sets this option to true to ensure that users must have an active payment to access the content.

    • He explains that the system checks if the payment is up to date, especially for recurring payments within the subscription period.

  • Finalizing and Applying Access Settings 2:31

    • Josh concludes by explaining that once the changes are applied and submitted, users will need to adhere to the new access settings.

    • He reiterates that these settings control whether a login is required and if payment is necessary.

    • The process allows for managing various access permutations through a simple user interface.

    • Josh emphasizes that these settings will be enforced when users attempt to access any content within the modified class.

 


 


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30: Video Manager Component


Video Manager Component


Description

After completing this video, viewers will be able to confidently upload and organize videos using the AMP Video Manager Component. They will learn how to tag and categorize content for easy searching, modify video details, and utilize advanced features like custom thumbnails and player button settings. Additionally, viewers will understand how to manage video metadata, optimize playback quality, and access analytics to track video performance. This empowers users to efficiently manage and enhance their video content within the platform.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Upload videos to the platform
  • Tag and categorize video content
  • Organize videos for efficient retrieval
  • Modify video details and metadata
  • Customize video thumbnails and player settings
  • Search for videos using tags and keyword
  • Replace or delete existing videos
  • Access and interpret video analytics
  • Restrict or enable video embedding on other platforms

Summary

  • Video Manager Component Overview 0:08

    • Josh Lomelino introduces the video manager component, explaining its accessibility from both the end user's perspective and the backend.

    • He highlights the interactive chapters, x-ray search functionality, and closed captions capabilities.

    • The video manager supports various video resolutions, including 4K, 8K, and 360-degree videos, and offers a picture-in-picture feature.

    • Josh explains the ease of uploading videos through drag-and-drop, mentioning the automatic handling of transcripts and video resolutions on the backend.

  • Tagging and Metadata Management 2:23

    • Josh demonstrates the tagging system, which allows organizing videos into categories for easier management.

    • He explains the process of adding tags to videos, emphasizing the importance of tagging for advanced searches.

    • The metadata management includes naming, describing, and tagging videos before uploading the MP4 file.

    • Josh highlights the importance of uploading the highest resolution video, which will be transcoded into multiple versions for adaptive playback.

  • Transcoding and Video Quality Adaptation 5:49

    • Josh describes the transcoding process, where the highest resolution video is converted into multiple versions for different connection speeds.

    • He explains how the player automatically selects the best quality based on the user's connection speed.

    • The transcoding process ensures that the video adapts to the user's playback capabilities, enhancing the viewing experience.

    • Josh demonstrates the successful upload of a video and the subsequent changes in the user interface.

  • Advanced Features and Multilingual Support 9:21

    • Josh mentions future demos that will cover advanced features like multiple language support for transcripts and videos.

    • He explains the ability to switch out videos by modifying content and using the select video feature.

    • The advanced search functionality allows filtering videos by tags and specific words, making it easier to find content.

    • Josh emphasizes the importance of categorization and organization for managing large video libraries.

  • Customization and Player Settings 12:00

    • Josh discusses the customization options for thumbnails, player buttons, and embedding restrictions.

    • He explains how to upload custom thumbnails and the availability of templates for creating professional-looking thumbnails.

    • The player settings allow customizing social media engagement features and restricting where the video can be embedded.

    • Josh highlights the flexibility in setting video visibility, from public to private, and the impact of these settings on the video's accessibility.

  • Full Screen Video Manager 12:14

    • Josh introduces the Full Screen Video Manager, which provides a comprehensive view of video management.

    • The Full Screen Video Manager allows uploading videos, managing metadata, and adding tags directly from the full-screen interface.

    • He explains the process of creating content again to ensure the new video appears in the search process.

    • The manager also allows modifying tags and thumbnails for existing videos, enhancing the flexibility of video management.

  • Analytics and View Tracking 17:13

    • Josh demonstrates the ability to track the number of views for each video, providing valuable analytics data.

    • He explains how the analytics data can be used to monitor the performance of embedded content on other platforms.

    • The tracking feature ensures that all views are accounted for, even when the video is embedded on external sites.

    • Josh emphasizes the importance of using this data to optimize the video manager component and improve the user experience.

  • Final Thoughts and Summary 21:05

    • Josh summarizes the key features and functionalities of the video manager component.

    • He reiterates the ease of uploading and modifying videos, as well as the automatic handling of metadata and video resolutions.

    • The advanced search and tagging features are highlighted as powerful tools for managing large video libraries.

    • Josh concludes by emphasizing the flexibility and scalability of the video manager component, making it a versatile tool for various content management needs.


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31: Anomaly Apps Academy Welcome


This welcome video guides your through a comprehensive, actionable UX design process that transforms innovative ideas into market-ready products. Viewers will learn how to uncover customer pain points, develop clear user personas, and rapidly iterate prototypes using Lean UX principles. The session demonstrates how to map out product strategies, conduct usability testing, and seamlessly prepare for product launch. Whether you’re a founder, designer, or product manager, this demo equips you with the tools to accelerate time-to-market and deliver a superior user experience.


Description

This welcome video guides your through a comprehensive, actionable UX design process that transforms innovative ideas into market-ready products. Viewers will learn how to uncover customer pain points, develop clear user personas, and rapidly iterate prototypes using Lean UX principles. The session demonstrates how to map out product strategies, conduct usability testing, and seamlessly prepare for product launch. Whether you’re a founder, designer, or product manager, this demo equips you with the tools to accelerate time-to-market and deliver a superior user experience.

After completing this video, viewers will understand a proven, step-by-step UX design process that turns innovative ideas into market-ready products with efficiency and clarity. They will be equipped to map out customer pain points, prioritize features, and create user personas that drive actionable insights. The video empowers participants to build and refine rapid prototypes, conduct usability testing, and confidently guide products toward a successful launch. By following this process, viewers can accelerate time to market and deliver a seamless, customer-focused experience.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify and analyze customer and business pain points.
  • Map abstract product visions into actionable design blueprints.
  • Prioritize and strategize product features with agile roadmaps.
  • Create detailed user personas and scenarios based on research.
  • Develop and iterate rapid low-to-high fidelity prototypes.
  • Conduct usability testing and implement evidence-based refinements.
  • Define comprehensive visual design and brand guidelines.
  • Prepare technical specifications for seamless development handoff.
  • Launch a market-ready product using efficient, scalable frameworks.

 

Summary

  • Introduction to UX Design Process 0:00

    • Josh Lomelino introduces himself and expresses excitement about showcasing user experience design examples.

    • He emphasizes the importance of the Lean UX approach, which transforms innovative ideas into market-ready products efficiently.

    • The focus is on demonstrating the power and flexibility of their UX design process through various phases.

    • Josh mentions that he will show UX prototypes to illustrate each phase in context.

  • Phase One: Building the Foundation for Innovation 0:41

    • Josh explains that the first phase involves a deep dive into understanding the key questions about the product.

    • The goal is to identify customer and business pain points and map out the vision.

    • This phase involves a forensic exploration of customer pain points and proposing solutions.

    • The outcome is a laser-focused blueprint that transforms abstract concepts into actionable insights.

  • Phase Two: Execution Strategy and Rapid Ideation 1:48

    • In this phase, the focus is on turning insights into a rapid ideation process.

    • The team visualizes the customer experience and creates an actionable roadmap.

    • Detailed customer experience mapping is performed for strategic feature prioritization.

    • The approach is agile, allowing for a dynamic roadmap that adapts and evolves.

  • Phase Three: Product Leadership and Strategic Alignment 2:34

    • Josh describes this phase as connecting strategic dots to ensure every feature aligns with business objectives.

    • The product team and UX team become strategic partners, aligning product vision with business objectives.

    • The outcome is a unified strategic narrative and the basis for an actionable project plan.

    • The team starts building the product and approaches the MVP stage.

  • Phase Four: Pre-MVP Development and Product Reconnaissance 3:14

    • This phase involves identifying potential barriers before building the rapid prototype.

    • Product and technical reconnaissance is critical for success, uncovering technological limitations and design challenges.

    • The goal is to prevent future roadblocks and identify technology opportunities.

    • The team finalizes the pre-MVP development, ensuring a smooth transition to the next phase.

  • Phase Five: UX Design and Persona Development 4:03

    • Josh highlights the importance of user experience research in this phase.

    • The team creates detailed customer scenarios, mapping each pain point to specific system features.

    • The focus is on translating user research into detailed personas for rapid prototyping.

    • This phase brings interfaces to life with precision and continuous iteration.

  • Phase Six: Building the Rapid Prototype 4:47

    • The team transitions from paper sketches to interactive wireframes, moving from low to high fidelity.

    • Continuous feedback is gathered at each key point of the process, making adjustments as needed.

    • The goal is to go from imagination to a tangible experience, seamlessly integrating business logic into interface solutions.

    • The team progressively refines the prototype, ensuring it meets user needs and business objectives.

  • Phase Seven: Usability Testing and Continuous Refinement 5:27

    • Usability testing is conducted with continuous feedback and multiple rounds of revisions.

    • The focus is on continuous user experience refinement and evidence-based design solutions.

    • The team aims to hit the bullseye together, ensuring the product meets user needs and business objectives.

    • The process involves systematic improvement, leading to a polished final product.

  • Phase Eight: Finalizing Visual Design and Product Identity 5:49

    • Once the user experience is locked in, the team develops comprehensive style guides.

    • The goal is to create a comprehensive brand experience, going beyond aesthetics.

    • The development team gains a clear understanding of the visual voice of the product.

    • The team defines icons, typography, color, and user interface consistency.

  • Phase Nine: Design and Documentation for Development 6:35

    • As the project nears the end, the team prepares technical specifications and development guidelines.

    • The focus is on creating a seamless handoff to the development team.

    • The team provides technical blueprints and detailed implementation guidelines.

    • The goal is to ensure a smooth transition to development and preparation for launch.

  • Phase Ten: Launch and Final Transformation 6:57

    • The final phase involves transforming the prototype into a live product.

    • The team helps with the MVP launch, either using the client's development team or their tech stack.

    • The team provides all final specifications and the digital prototype from prior steps.

    • Clients can optionally choose to accelerate their time to market by leveraging the SAS MVP accelerator.

  • Conclusion and Call to Action 8:41

    • Josh emphasizes the importance of transforming concepts into reality.

    • The team has invested over 15,000 hours developing a framework that reduces front-end development time.

    • The mobile-first responsive architecture offers instant scalability and reduced technical complexity.

    • The team offers to partner with clients to augment design and technology efforts, ensuring a successful launch.

 


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32: Wicked Problem to Winning Product


Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.


Description

Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.

After completing this video, viewers will be able to confidently approach product development by identifying significant "wicked problems" and breaking them down into actionable pain points. They will learn to map stakeholders and use strategies like the 5W method to thoroughly understand issues and the people affected. Equipped with primary research skills and tools for stakeholder and ecosystem mapping, learners will be ready to define a clear path toward building an impactful minimum viable product (MVP). Ultimately, participants will leave with a framework to turn ambitious ideas into organized, actionable project plans.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify and define "wicked problems" relevant to real-world contexts
  • Analyze and map key stakeholders and personas affected by the problem
  • Subdivide complex issues into actionable pain points
  • Apply the 5W strategy to systematically understand and frame challenges
  • Create an ecosystem map to visualize relationships among users, systems, and organizations
  • Utilize tools like Miro and Figma for prototyping and solution mapping
  • Conduct research to gather insights and validate pain points using AI tools
  • Organize findings into actionable plans leading to a minimum viable product (MVP)

Summary

  • Defining the Problem and Initial Steps 0:11

    • Josh Lomelino discusses the daunting task of starting with a blank white screen and the importance of defining the problem to be solved.

    • He emphasizes the need for a problem-solving approach, focusing on specific workflow issues like ordering groceries.

    • The process involves mapping out pain points and converting them into solutions, which become features of the minimum viable product (MVP).

    • Josh explains the importance of maintaining a product mindset and the continual iterative process of discovery, design, and refinement.

  • Understanding the Minimum Viable Product (MVP) 2:03

    • Josh elaborates on the concept of an MVP, describing it as the minimum thing needed for a shippable product.

    • He highlights the risk of scope creep and the need to focus on essential features.

    • The development arc is described as a three-step process: discovery, design, and refinement, which repeats continuously.

    • Josh mentions various forms MVPs can take, including apps, web apps, native apps, games, and books.

  • Identifying Wicked Problems 4:59

    • Josh introduces the concept of a "wicked problem," which is complex, interconnected, and has no clear solution.

    • He explains the criteria for identifying wicked problems, including their complexity and the lack of a clear solution.

    • The importance of understanding the people affected by the problem is emphasized, with personas being used to define the target audience.

    • Josh provides examples of wicked problems, such as tracking auto repair warranties and bike repairs.

  • The 5W Strategy and Stakeholder Identification 8:49

    • Josh introduces the 5W strategy (who, what, when, where, why) to help identify and solve wicked problems.

    • He explains the importance of focusing on the people affected by the problem and identifying stakeholders.

    • Josh provides an example of a receipt tracker app and the various stakeholders involved, such as the end user, the company, and the battery manufacturer.

    • The process of mapping out stakeholders and understanding their roles is crucial for defining the ecosystem map.

  • Creating an Ecosystem Map and Using Tools 11:37

    • Josh discusses the creation of an ecosystem map, which defines the landscape and actors involved in the problem.

    • He explains the use of tools like Miro and Figma to create prototypes and answer questions from the ecosystem map.

    • The importance of defining the MVP and building backlogs and agile sprint lists is highlighted.

    • Josh assigns an action step for participants to come up with five to seven big picture problems and identify stakeholders and pain points.

  • Research and Data Mining 14:44

    • Josh emphasizes the need for primary research to validate and refine the identified problems and pain points.

    • He suggests using AI tools like ChatGPT to search forums and Reddit for discussions related to the pain points.

    • The importance of being led by interest and passion in solving the problem is reiterated.

    • Josh concludes the session by encouraging participants to focus on the action steps and start mapping out the problems and stakeholders.


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33: Build AI-Powered MVPs


Discover how to take your app idea from concept to high-fidelity MVP with lightning speed in this hands-on demo! You’ll learn how to organize product requirements, train AI tools using your own user stories, and craft powerful prompts that supercharge no-code and low-code platforms like Lovable and Thunkable. Watch step-by-step as we merge user insights, automate prototype creation, and iterate rapidly to build a functional, customizable app without writing code. Whether you're a founder, designer, or developer, this demo will empower you to launch better products, faster.


Description

Discover how to take your app idea from concept to high-fidelity MVP with lightning speed in this hands-on demo! You’ll learn how to organize product requirements, train AI tools using your own user stories, and craft powerful prompts that supercharge no-code and low-code platforms like Lovable and Thunkable. Watch step-by-step as we merge user insights, automate prototype creation, and iterate rapidly to build a functional, customizable app without writing code. Whether you're a founder, designer, or developer, this demo will empower you to launch better products, faster.

After watching this video, viewers will be able to efficiently structure and document their product ideas, train AI tools with custom user stories and requirements, and generate detailed prompts for building full-featured app prototypes. They'll learn how to merge, organize, and optimize user stories to maximize productivity and reduce costs with AI-driven app builders like Lovable and Thunkable. By following these steps, viewers can rapidly create, customize, and iterate on high-fidelity MVPs, preparing their apps for further refinement and deployment. This workflow empowers users to leverage multiple no-code platforms and streamline their app development from concept to actionable prototype.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Define product requirements and user stories for AI-driven development.
  • Train AI tools using custom user data and technical documentation.
  • Merge and refine user stories and features into organized, actionable sets.
  • Compose structured prompts to automate no-code and low-code app creation.
  • Export prototypes and app data for version control and further development.
  • Integrate external tools and databases for enhanced app capabilities.
  • Iterate and customize MVP solutions across multiple development platforms.

Summary

  • Understanding Pricing and Pre-Composing Chats 0:11

    • Josh Lomelino explains the importance of understanding pricing in AI apps, emphasizing that credits are tied to prompts and chats.

    • He advises pre-composing chats in tools like ChatGPT to avoid high costs in apps like Lovable, which charge based on daily credits.

    • Josh demonstrates how to go back to prior steps in ChatGPT to train the system on user stories and features.

    • He highlights the need to ensure the chat is trained universally across all chats, otherwise, it needs to be asked to do so explicitly.

  • Training and Managing Chats 4:53

    • Josh discusses the process of training chats on system functionality, using SRT files as an example.

    • He explains the incremental compounding of work in Lovable, which makes it costly to start chatting without a well-defined prompt.

    • Josh emphasizes the importance of optimizing the use of credits to avoid high costs, comparing it to the cost of a development team.

    • He mentions the potential for the browser to choke on large chats and the need to break them into manageable parts.

  • Merging and Organizing User Stories 7:17

    • Josh demonstrates how to merge multiple chats to create a faster and more efficient chat.

    • He explains the process of outputting user stories as a CSV and the challenges with special characters in CSV files.

    • Josh suggests exporting as an Excel file to fix formatting issues.

    • He highlights the importance of incrementally building a pipeline to automate the creation of front-end interface screens.

  • Enhancing User Stories with Features and Acceptance Criteria 9:36

    • Josh adds a feature column to the user story backlog, differentiating it from user story language.

    • He includes acceptance criteria, which helps in testing and identifying the area within the app where the feature would exist.

    • Josh emphasizes the importance of documenting key wins and moments in a Google Doc for future reference.

    • He explains the process of comparing the current chat output with a saved Word file to ensure completeness.

  • Creating a Master Prompt for Lovable 17:44

    • Josh discusses the process of creating a master prompt for Lovable, which includes context, logical structure, explicit instructions, and adaptive considerations.

    • He highlights the need for granular detail to get specific UI controls in the prompt.

    • Josh explains the importance of saving the output as a Google Doc or GitHub repository for version control.

    • He demonstrates how to rewrite the master prompt to include all features in one MVP release.

  • Training Lovable on Documentation 42:48

    • Josh trains Lovable on the documentation of the tool, which helps in creating a prompt for Lovable.

    • He explains the process of crawling through the documentation pages and listing the pages learned from.

    • Josh emphasizes the importance of checking that the AI is actually doing what it claims to do.

    • He demonstrates how to extract and summarize recommendations from the AI.

  • Refining and Customizing the App 45:00

    • Josh refines and customizes the app by adjusting colors and mastering prompting.

    • He explains the process of using chat mode to plan additional features like a coach and admin portal.

    • Josh demonstrates how to toggle between different device types to test the app on various form factors.

    • He highlights the importance of iterating on the app to ensure it meets user needs and pain points.

  • Exploring Different Tools and Integrations 49:51

    • Josh explores different tools like Thunkable, Bubble IO, Cursor, Replit, Flutter Flow, and Draftbit.

    • He explains the process of training the AI on the documentation of these tools to create a single prompt.

    • Josh highlights the importance of integrating tools like Supabase and Airtable for data management.

    • He emphasizes the need to experiment with different tools to find the best fit for the project.

  • Finalizing the MVP and Next Steps 1:04:33

    • Josh finalizes the MVP by ensuring all features are included in the prompt.

    • He explains the process of exporting the code base and pushing it to GitHub for further development.

    • Josh highlights the importance of iterating on the app to ensure it meets user needs and pain points.

    • He explains the next steps of refining and customizing the app, and preparing it for deployment to the app stores.


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34: Building an Effective MVP


This demo walks you through a dynamic, actionable framework for transforming user pain points into a Minimum Viable Product (MVP) using Agile user stories. You'll learn how to brainstorm and document personas, reframe core problems as needs, and translate those into actionable features with step-by-step guidance. The session demonstrates both hands-on manual methods and the use of powerful AI tools—like ChatGPT—to rapidly generate and refine user stories, making the product development process more efficient. By the end, you'll be equipped with practical strategies to build, organize, and launch your own MVP, leveraging proven workflows and modern AI support.


Description

This demo walks you through a dynamic, actionable framework for transforming user pain points into a Minimum Viable Product (MVP) using Agile user stories. You'll learn how to brainstorm and document personas, reframe core problems as needs, and translate those into actionable features with step-by-step guidance. The session demonstrates both hands-on manual methods and the use of powerful AI tools—like ChatGPT—to rapidly generate and refine user stories, making the product development process more efficient. By the end, you'll be equipped with practical strategies to build, organize, and launch your own MVP, leveraging proven workflows and modern AI support.

In this video, viewers will learn a practical framework for developing a Minimum Viable Product by systematically transforming user pains into actionable features through needs analysis and Agile user stories. By following along, participants will discover how to brainstorm and document user personas, define core problems, and leverage AI tools to accelerate feature development. Completing the video equips viewers with the skills to map out, organize, and build a comprehensive feature backlog tailored to their users' needs. Ultimately, you’ll be able to apply this structured approach to launch your own MVP efficiently and effectively.


Personas and Vision Document

Here is the template you can clone to define your app. 


Workflow Summary Guide

Click here to get the 10 step workflow summary guide and supplemental resources


Prompt Cheat Sheet

Click here to get the ultimate prompt cheat sheet of every prompt used end to end. Below is the Prompt Atlas showing the 8 categories of prompts in the prompt cheat sheet guide. 

 

Prompts Guide Atlas


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify user pains and core challenges.
  • Articulate user needs from pain points.
  • Develop user personas representing target audiences.
  • Translate needs into actionable Agile user stories.- Leverage AI tools for feature generation and backlog creation.
  • Document and organize user stories in structured formats.
  • Create comprehensive feature backlogs.
  • Refine and adapt frameworks for rapid product development.

Summary

Introduction to MVP and Ecosystem Mapping (0:00:09)  
Josh introduces the concept of the Minimum Viable Product (MVP), emphasizing the importance of defining pain points, needs, and features for different stakeholders and mapping the overall project ecosystem

Three-Part Agile User Story Process (0:00:09)  
Josh outlines a sequential framework: converting pains into needs and then into features, which are written as Agile user stories, highlighting the value of progressing step-by-step rather than jumping directly to user stories.

Business Vision Planning and Personas (0:08:36)  
The importance of developing user personas is discussed, showing how various archetypes (e.g., medical doctors, programmers, teachers) help clarify specific needs by associating real-life pains and developing empathy-driven solutions.

Pain, Need, and Feature Transformation (0:18:15)  
Demonstrates, with the example of a medical doctor, how individual pains are rewritten into user needs and further translated into actionable features, using empathetic design as a core principle.

Manual and AI-Assisted User Story Generation (0:27:50)  
Josh explains how manually defining the framework prepares for leveraging AI tools, which accelerate the process of drafting needs and Agile user stories for each persona.

Leveraging AI for Brainstorming and Data Mining (0:37:51)  
Describes incorporating AI chatbots (e.g., ChatGPT, Gemini) to quickly generate, format, and expand user stories and pain points, as well as methods for data mining common user problems using AI.

Persona and Backlog Development Workflow (0:47:00)  
Shares how organizing and summarizing ideas with AI and mind mapping tools streamlines persona development and backlog creation, allowing for comprehensive project planning and smoother team collaboration.

Iterative Process and Documentation Completion (0:55:56)  
Details the ongoing, iterative approach of developing user personas and scenarios, curating and refining user stories, and documenting all features in structured formats for future product development steps.

 


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