After watching this demo, you will be able to visualize your online traffic as a metaphorical "pond" and strategically "fish" for your target customers in the right traffic sources. You will learn how to map out a comprehensive traffic architecture that funnels users from various platforms like social media and search engines into your conversion funnels. Additionally, you will gain the skills to analyze your competitors' traffic strategies and leverage those insights to create an actionable, cost-effective plan to drive more traffic to your own website.
Analyze competitors' marketing strategies and identify what is working for them.
Determine where the target audience is "hanging out" online and in their daily lives.
Develop a plan to strategically insert the product or service into the audience's daily traffic patterns.
Compile a comprehensive list of 20-30 potential free traffic sources, including blogs, forums, podcasts, and social media groups.
Identify 20-25 influential people within the target market who can promote the product or service to their audience.
Research top-selling products and customer reviews related to the product or service offering.
Organize all research findings into a structured spreadsheet for ongoing analysis and action planning.
Rank the identified traffic sources by relevance to prioritize lead magnet and free resource placements.
Implement the traffic strategy by leveraging the highest-ranked free traffic sources.
Monitor results and iterate the traffic strategy based on performance data.
Understanding Customer Journey and Traffic Sources (0:08)
Josh Lomelino emphasizes the importance of mapping out the customer journey and understanding how users find competitors.
He uses the analogy of the internet as a pond to visualize different traffic sources and user groups.
Examples of traffic sources include Facebook groups, Twitter, and YouTube, each attracting users with specific interests.
The goal is to attract users from these sources into the company's funnel and then focus on conversion strategies.
Visualizing Traffic and Conversion Strategies (3:21)
Josh explains the concept of "fishing" in the internet pond, where the company places its "bait" to attract users to their website.
He discusses various traffic sources like Google and Bing searches, aiming to capture and direct traffic to the company's website.
The strategy involves developing a plan for each type of traffic to create a comprehensive traffic strategy.
The first step is to create a journey map to understand all available traffic sources and map out the architecture for each.
Developing a Traffic Strategy Framework (4:38)
Josh introduces the concept of a traffic strategy framework, which includes creating a journey map and mapping out the architecture.
He suggests that the strategy can be developed on pencil and paper if not using a fancy diagram.
The focus is on identifying where users are hanging out (traffic sources) and developing a strategy to funnel them to conversion pages.
Conversion pages, also known as squeeze pages, are highly focused on converting traffic into leads or customers.
Implementing the Traffic Strategy (6:24)
Josh shares an example of a marketing funnel planning for a university, focusing on finding and bringing users into the funnel.
The strategy includes identifying main traffic sources like Facebook, LinkedIn, YouTube, word of mouth, blogs, and Pay Per Click advertising.
The approach is to focus on one to three traffic sources initially and then introduce additional sources gradually.
The goal is to build an ecosystem that leverages traffic effectively, bringing everything back to a central hub for scalable and leveraged growth.
Leveraging Competitor Strategies (10:11)
Josh discusses the importance of analyzing top competitors' traffic strategies to learn and leverage their marketing dollars.
The next session will focus on breaking down competitors' traffic setups and automating strategies to use their insights.
The goal is to create an actionable plan without spending any money, relying on planning and execution.
The strategy aims to provide actionable insights and a plan to execute, leveraging competitor strategies to improve the company's approach.