By the end of this demo, you will be able to map out a comprehensive traffic strategy for your business. You will learn how to identify and leverage different traffic sources, like social media groups and search engines, to funnel users into your conversion funnels. Additionally, you will gain the skills to analyze your competitors' traffic strategies and apply those insights to create an actionable plan to drive traffic to your website without any upfront costs.
Visualize the internet as a pond and different traffic sources as schools of fish
Identify key traffic sources like Facebook groups, Twitter, YouTube, and search engines
Map out a customer journey and traffic architecture to funnel users to conversion pages
Develop a strategy to "fish" for users in different traffic sources using a lead magnet
Analyze competitor traffic strategies and funnels to learn and leverage their marketing efforts
Create an actionable plan to implement a traffic strategy without spending money upfront
Automate strategies based on insights from competitor analysis
Execute on a planned traffic strategy and conversion optimization approach
Understanding Customer Journey and Traffic Sources (0:08)
Josh Lomelino emphasizes the importance of mapping out the customer journey and understanding how users find competitors.
He uses the analogy of the internet as a pond to visualize different traffic sources and user groups.
Examples of traffic sources include Facebook groups, Twitter, and YouTube, each attracting users with specific interests.
The goal is to attract users from these sources into the company's funnel and then focus on conversion strategies.
Visualizing Traffic and Conversion Strategies (3:21)
Josh explains the concept of "fishing" in the internet pond, where the company places its "bait" to attract users to their website.
He discusses various traffic sources like Google and Bing searches, aiming to capture and direct traffic to the company's website.
The strategy involves developing a plan for each type of traffic to create a comprehensive traffic strategy.
The first step is to create a journey map to understand all available traffic sources and map out the architecture for each.
Developing a Traffic Strategy Framework (4:38)
Josh introduces the concept of a traffic strategy framework, which includes creating a journey map and mapping out the architecture.
He suggests that the strategy can be developed on pencil and paper if not using a fancy diagram.
The focus is on identifying where users are hanging out (traffic sources) and developing a strategy to funnel them to conversion pages.
Conversion pages, also known as squeeze pages, are highly focused on converting traffic into leads or customers.
Implementing the Traffic Strategy (6:24)
Josh shares an example of a marketing funnel planning for a university, focusing on finding and bringing users into the funnel.
The strategy includes identifying main traffic sources like Facebook, LinkedIn, YouTube, word of mouth, blogs, and Pay Per Click advertising.
The approach is to focus on one to three traffic sources initially and then introduce additional sources gradually.
The goal is to build an ecosystem that leverages traffic effectively, bringing everything back to a central hub for scalable and leveraged growth.
Leveraging Competitor Strategies (10:11)
Josh discusses the importance of analyzing top competitors' traffic strategies to learn and leverage their marketing dollars.
The next session will focus on breaking down competitors' traffic setups and automating strategies to use their insights.
The goal is to create an actionable plan without spending any money, relying on planning and execution.
The strategy aims to provide actionable insights and a plan to execute, leveraging competitor strategies to improve the company's approach.