The video introduces the concept of setting up a "home base" for your online business using AMP. This home base will include a main website, blog, lead magnets, online memberships, and capabilities for internal and external training. The goal is to provide a comprehensive platform where you can manage all aspects of your online presence and activities without needing to code.
Here are the key things you will be able to do after you watch this demo:
Plan the information architecture and site map for your home base website.
Implement a main marketing website, blog, and lead magnets using AMP.
Manage unlimited online memberships, courses, and subscription options within AMP.
Develop internal company training and external customer training programs on your AMP platform.
Integrate sales and marketing funnels into your AMP-powered home base.
Consolidate your online business activities into a single, code-free platform.
Setting Up Home Base and Information Architecture (0:00)
Josh Lomelino introduces the concept of launching a website and the importance of having a clear information architecture.
The main website will include key information, marketing messages, and contact details.
Josh mentions the possibility of consolidating various online elements like blogs and marketing sites into one central location.
The goal is to use AMP to manage all online business activities efficiently.
Components of Home Base (2:16)
Josh explains that home base will include the main website and a blog.
The blog will feature unlimited articles to attract traffic and address specific pain points.
Lead magnets, such as free resources, training, and digital downloads, can be used to drive traffic to the site.
Online memberships, both free and paid, can be managed through AMP, offering various classes and subscription models.
Handling Internal and External Training (3:29)
Josh discusses the need for internal company training and external customer training.
A knowledge base is essential for providing key information and support.
AMP allows for the management of multiple memberships and classes, including one-time payments and ongoing subscriptions.
The platform supports a variety of training needs, from company training to customer training.
Sales and Marketing Integration (4:33)
Josh emphasizes the importance of integrating sales and marketing within AMP.
Marketing funnels are crucial for converting incoming traffic into sales.
Home base serves as the central operating system for all business activities, including digital and physical products.
The goal is to handle everything from company training to customer-facing training without the need for coding.
Planning and Organizing Content (6:35)
Josh outlines the process of planning and organizing the site, starting with a minimum viable product (MVP).
The next video will cover the basics of building a site map and thinking about the site's vision.
The approach will be incremental, starting small and building up from there.
The ultimate goal is to have a clear plan for content organization, implementation, and growth.
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