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1: Terms of Use and Conditions


Terms of Use and Conditions


 


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2: Going Deeper - How to Build out the Curriculum Plan


Going deeper


Summary

  • Building the Curriculum Framework 0:02

    • Josh Lomelino discusses the progress made on the initial curriculum framework and the transition to building out additional details.

    • Emphasis on focusing on actions and outcomes, particularly in Unit 2, which involves improving health markers.

    • Josh outlines the milestones and action steps, including setting up a health dashboard and creating a vision plan for health markers.

    • The importance of aligning action steps with outcomes and ensuring they are written in outcomes form.

  • Defining Action Steps and Milestones 1:03

    • Josh details the three milestones and associated action steps for improving health markers.

    • The action steps include getting medical labs, setting up a health dashboard, and creating a vision plan.

    • Josh emphasizes the need to reuse and adapt these action steps for other parts of the curriculum.

    • The growth arc for students involves becoming aware of their health markers, visualizing their current state, and planning for improvement.

  • Mapping Action Steps to Outcomes 5:12

    • Josh explains the process of mapping action steps to outcomes and ensuring they align with the journey arc.

    • The final matrix is used to record and validate the teaching plan, ensuring it helps students achieve their goals.

    • Josh copies and pastes action steps as a starting point, emphasizing the importance of alternating colors for clarity.

    • The matrix helps in structuring and organizing the curriculum, making it easier to see the progress and alignment with outcomes.

  • Developing Assessments and Teaching Topics 6:52

    • Josh introduces the concept of assessments and their role in the curriculum, using a lecture-demo-Apply model.

    • The importance of aligning assessments with outcomes and ensuring they contribute to higher levels of learning.

    • Josh discusses the process of breaking down assessments into smaller tasks and ensuring they are correlated with outcomes.

    • The need for a structured approach to course mapping, moving from lower to higher levels of Bloom's Taxonomy.

  • Creating a Structured Curriculum Plan 14:33

    • Josh emphasizes the importance of having a clear plan for each unit, including teaching topics and assessments.

    • The lecture-demo-Apply model is used to structure the curriculum, with lectures focusing on conceptual understanding and demos on application.

    • Josh outlines the process of creating a demo for setting up a health dashboard and a vision plan.

    • The importance of having a placeholder for tools and resources that will be developed later in the process.

  • Iterative Development and Refinement 21:24

    • Josh describes the iterative process of developing the curriculum, including taking walks to brainstorm ideas.

    • The use of AI to query and organize thoughts, creating structured outlines and assignment sheets.

    • The importance of having a clear labeling system for organizing curriculum content.

    • Josh emphasizes the need to wait until the plan is solid before creating content to ensure it aligns with the success path.

  • Finalizing the Curriculum Plan 33:57

    • Josh discusses the final steps in the curriculum development process, including copying and pasting items into project management software.

    • The importance of having a clear plan for each unit, with each topic mapped to an outcome.

    • Josh emphasizes the need for a final check to ensure there are no dangling topics or content that does not align with outcomes.

    • The focus on success and ensuring that the curriculum helps students move towards their goals.

 

Here are some strategies to make the curriculum development process more iterative and adaptable:

Here are some strategies to make the curriculum development process more iterative and adaptable:

  1. Use a flexible framework like the curriculum matrix. This allows you to easily rearrange and update content, outcomes, and assessments as you refine the plan.
  2. Incorporate regular brainstorming and ideation sessions, like the walks you described. This helps generate new ideas and adapt the plan based on your evolving thoughts.
  3. Leverage AI and automation tools to quickly organize and structure your ideas. This makes it easier to iterate on the content and assessments.
  4. Build in frequent check-ins and reviews to validate the curriculum plan aligns with the desired outcomes and success path. This enables you to make adjustments early on.
  5. Maintain a clear labeling and organization system, as you mentioned with the topic numbering. This makes it simpler to track changes and see how different elements fit together.
  6. Avoid getting too attached to specific content or assessments early on. Keep an open mindset to revise and refine based on what works best for student success.
  7. The key is balancing structure and flexibility - using the matrix as a guiding framework while leaving room for iterative improvements throughout the development process. This iterative approach helps ensure the final curriculum effectively supports learners in achieving their goals.

 


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3: Creating a Curriculum Plan End to End


Creating a Curriculum Plan End to End


Summary

  • Creating Engaging Curriculum Plans 0:04

    • Josh Lomelino introduces the process of creating curriculum plans that engage and empower students, blending accredited programs with public-facing classes.

    • He shares a personal anecdote about a professor's advice on being a "sage on the stage" versus a "guide on the side," emphasizing the importance of learner engagement.

    • Josh discusses the principles of game design and the importance of motivation in creating engaging learning experiences.

    • He highlights the need to align curriculum planning with the question, "What can I do with this?" to make learning meaningful and actionable.

  • Framework for Aligning Program and Course Outcomes 6:28

    • Josh introduces a framework shared by Julie Basler, the nationwide accreditation director, which aligns program and course outcomes.

    • He explains the triangular approach, starting with the school mission, followed by program missions, program outcomes, and finally, class competencies.

    • Josh emphasizes the importance of mapping these outcomes to specific class-level outcomes to create targeted and efficient courses.

    • He shares his experience of optimizing the workflow to create entire course plans in less than a day, significantly reducing the time and effort previously required.

  • Success Path Planning and Journey Mapping 20:10

    • Josh introduces the concept of success path planning and journey mapping, using a UX design approach to create a motivational learning experience.

    • He explains the stages of a learner's journey, from awareness to success, and the characteristics associated with each stage.

    • Josh discusses the importance of using the right verbs to describe success milestones and outcomes, aligning them with the learner's progress.

    • He provides an example of mapping course outcomes to specific milestones and action steps, ensuring a clear path for learners to achieve their goals.

  • Bloom's Taxonomy and Hierarchy of Learning 46:58

    • Josh introduces Bloom's Taxonomy as a framework for designing learning outcomes, outlining the different levels of learning from knowledge to evaluation.

    • He explains the importance of using specific verbs at each level to describe the types of learning activities and outcomes.

    • Josh provides a cheat sheet for Bloom's Taxonomy, listing verbs for each level to help in writing outcome statements.

    • He emphasizes the need to build a foundation of knowledge and comprehension before moving to higher-order thinking skills like analysis and evaluation.

  • Creating Course Outcomes and Mapping to Lessons 1:07:43

    • Josh demonstrates the process of creating course-level outcomes using Bloom's Taxonomy, starting with knowledge and moving to evaluation.

    • He provides examples of course outcomes and maps them to specific lessons and activities, ensuring alignment with the overall learning goals.

    • Josh discusses the importance of using the right verbs to describe what learners will be able to do, making the outcomes actionable and measurable.

    • He emphasizes the need to continuously refer back to the course outcomes to ensure that all lessons and activities support the desired learning objectives.

  • Curriculum Planning Matrix and Assessment Mapping 1:33:43

    • Josh introduces the curriculum planning matrix, a tool for mapping course outcomes to specific lessons and assessments.

    • He explains the structure of the matrix, including metadata, time tracking, and assessment mapping, to create a cohesive and purposeful learning experience.

    • Josh demonstrates how to map weekly outcomes to specific lessons and activities, ensuring that each lesson supports a clear learning objective.

    • He emphasizes the importance of aligning lessons with course outcomes and using the matrix to track progress and measure success.

  • Detailed Curriculum Planning Example 1:33:58

    • Josh provides a detailed example of a curriculum plan for a social media and digital marketing class, demonstrating the complete planning process.

    • He explains the metadata, time tracking, and assessment mapping for the class, including the total hours required and the distribution of activities.

    • Josh highlights the importance of aligning lessons with course outcomes and using the curriculum planning matrix to ensure a cohesive and purposeful learning experience.

    • He emphasizes the need to continuously review and refine the curriculum to ensure it meets the learning goals and supports the success of the learners.

  • Final Steps and Tools for Curriculum Planning 1:35:42

    • Josh summarizes the key steps in the curriculum planning process, including brainstorming phases, mapping outcomes, and creating detailed lesson plans.

    • He emphasizes the importance of using the right verbs and aligning lessons with course outcomes to create a motivational and engaging learning experience.

    • Josh provides tools and resources, including templates and cheat sheets, to help in the curriculum planning process.

    • He encourages continuous review and refinement of the curriculum to ensure it meets the learning goals and supports the success of the learners.

  • Creating a Curriculum Plan End to End 1:35:58

    • Josh Lomelino introduces the concept of a built-in scheduling tool for planning and deadlines.

    • Discussion on the use of rubrics for assessment, especially in public-facing courses.

    • Josh explains the assignment sheet and its role in outlining the entire assessment process.

    • High-level goals and outcomes are outlined, emphasizing the end-to-end planning process.

  • Project Scenario and Assignment Steps 1:42:58

    • Josh emphasizes starting with a project scenario and providing examples and rationale.

    • The assignment steps are flexible, ranging from 16 weeks to as short as five weeks.

    • Each assignment is broken down into specific steps with submission information and a rubric.

    • The rubric includes categories like business overview, customer avatars, competitive research, and a process book.

  • Grading and Accreditation Preparation 1:45:07

    • Josh discusses the importance of grading and rubrics for accreditation purposes.

    • The process involves pre-planning grading points and distinct grading categories.

    • External documentation is used before executing the plan within an LMS.

    • The document is not completed in one pass but unfolds week by week.

  • Success Path and Competency Development 1:47:18

    • Josh outlines the success path from initial unhappiness to transformation.

    • Focus on teaching students to develop the necessary competencies.

    • Thinking creatively and getting away from the computer helps in the ideation process.

    • Josh plans to use audio recordings to capture free-forming thoughts and ideas.

  • Leveraging AI for Content Creation 1:50:39

    • Josh explains the use of AI tools like Otter AI to transcribe audio recordings.

    • The transcript helps generate learning outcomes and lesson plans from the speaker's own words.

    • The process involves recording thoughts in sequence and combining them into a single file.

    • The final output provides a structured outline for content creation.

  • Finalizing the Curriculum Plan 2:08:57

    • Josh emphasizes the importance of having a clear success path with five to six phases.

    • The final output includes a detailed transcript and summary of ideas.

    • The process helps in creating targeted content that aligns with the success path.

    • The final matrix serves as a knowledge base for querying and generating new ideas.

  • Implementing the Plan 2:12:18

    • Josh discusses the importance of mapping ideas to specific phases of the success path.

    • The process involves querying the knowledge base for lesson ideas and action items.

    • The final matrix includes practical tips and techniques for developing a healthy lifestyle.

    • The approach ensures that the curriculum is actionable and moves learners towards their goals.

  • Refining the Content 2:15:00

    • Josh plans to refine the content by focusing on specific lessons and their details.

    • Each lesson is dedicated to a single audio recording and subsequent transcription.

    • The process helps in generating detailed video scripts and lesson plans.

    • The final output includes a clear structure for the entire course experience.

  • Creating a Knowledge Base 2:22:41

    • Josh emphasizes the importance of creating a knowledge base for future reference.

    • The knowledge base includes all key steps, tools, and resources used in the process.

    • The approach ensures that the final curriculum is comprehensive and actionable.

    • The knowledge base serves as a resource for continuous improvement and content creation.

  • Final Thoughts and Encouragement 2:23:38

    • Josh encourages participants to query their own brains and use AI tools for brainstorming.

    • The process helps in generating a variety of assets and content ideas.

    • The final matrix includes a detailed outline for the entire course experience.

    • The approach ensures that the curriculum is designed to help learners achieve their goals and become raving fans.


 

Here are strategies you can use to create engaging and motivational learning experiences for students.

Here are some key strategies Josh Lomelino discussed for creating engaging and motivational learning experiences:

  1. Start with the learner's perspective. Focus on what the learners can do, not just what you want to teach. Ask "What can I do with this?" to make the learning meaningful and actionable.
  2. Map out a success path or journey: Identify the key stages or phases the learners will go through, with associated characteristics, milestones, and outcomes. This provides a clear roadmap for their progress.
  3. Incorporate principles of game design, such as challenges, breakthroughs, and incremental goals, to create a sense of motivation and progress.
  4. Use a "guide on the side" approach rather than a "sage on the stage" to promote active engagement and Socratic learning.
  5. Align program, course, and assignment-level outcomes to ensure a cohesive and purposeful learning journey. 
  6. Leverage Bloom's Taxonomy to design learning outcomes that build from knowledge to higher-order thinking skills.
  7. Create a success path or journey map that outlines the stages of the learner's progression, with associated characteristics and milestones.
  8. Create a curriculum planning matrix: Map course-level outcomes to specific lessons, activities, and assessments to ensure alignment and cohesion.
  9. Use the right verbs to describe what learners will be able to do at each stage, focusing on action-oriented outcomes.
  10. Provide opportunities for learners to Apply their knowledge through hands-on activities and projects.
  11. The key is to design the learning experience with the learner's perspective in mind, focusing on what they can achieve and how they can progress, rather than just what you want to teach.
  12. Utilize AI-powered ideation: Record audio reflections on the content and use tools like Otter AI to generate lesson ideas, scripts, and other resources from your own thoughts.
  13. Continuously refine and iterate: Review the curriculum plan regularly, gathering feedback and making adjustments to optimize the learning experience.
  14. By following this holistic, learner-centered approach, you can create a curriculum plan that is engaging, motivational, and effective in helping students achieve their goals.

 


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4: How to Use Otter AI to Generate Lecture and Demo Scripts and Outlines


How to Use Otter AI to Generate Lecture and Demo Scripts and Outlines


Summary

  • Hierarchy of Learning and Course Curriculum Structure [0:00]
    • Josh Lomelino discusses the importance of structuring a course curriculum with formal goals and outcomes, like a college class.
    • He emphasizes starting with the end goal in mind, referring to John Dewey's "Learning by Doing" manifesto.
    • The hierarchy of learning is introduced as a structured approach to articulate and plan teaching and learning steps, measurable by student competency.
    • The bottom level of the pyramid focuses on knowledge and skills related to observation and recall of information.
  • Bloom's Taxonomy and Learning Outcomes [2:00]
    • Josh Lomelino explains how Bloom's Taxonomy maps to the hierarchy of learning outcomes and the language of verbs.
    • The lowest level of Bloom's Taxonomy is remembering, with verbs like arranging, defining, describing, identifying, and labeling.
    • Understanding is the next level, with verbs like associating, classifying, describing, differentiating, and distinguishing.
    • Applying is in the middle tier, with verbs like Applying, calculating, changing, completing, executing, and producing.
  • Designing Course Outcomes and Action Steps [5:00]
    • Josh Lomelino stresses the importance of using proper verbs that align with the level of learning outcomes.
    • He suggests having three to six high-level course outcomes, which are then broken down into micro-outcomes for each week or unit.
    • The triangular approach helps design an incredible learning experience by mapping high-level course outcomes to individual lesson outcomes.
    • A 10-week experience can be mapped out, ensuring each week's outcomes align with the overall course outcomes.
  • Curriculum Matrix and Pre-Planning [7:00]
    • Josh Lomelino introduces the curriculum matrix as a tool for pre-planning and brainstorming, following best practices with Bloom's Taxonomy.
    • The matrix starts with the assessment, focusing on what students should be able to do with the information.
    • He explains the importance of stacking each action step in sequence to ensure successful completion of the overall course outcomes.
    • Brainstorming different verbs that correlate to the overall outcome is crucial for effective course planning.
  • Mapping Teaching Topics to Learning Outcomes [9:00]
    • Josh Lomelino advises starting with high-level course outcomes and mapping teaching topics to these outcomes.
    • An X or checkmark system ensures that every teaching topic maps over to an outcome, making it clear if the teaching produces value.
    • This approach helps prune and cut out non-essential elements, focusing on targeted goals.
    • Stringing out weekly outcomes provides a skill list for students to follow, ensuring they can perform the steps asked of them.
  • Scheduling and Visual Aids [11:00]
    • Josh Lomelino discusses the importance of scheduling a class to align with weekly outcomes and moving towards the goal of completing the class.
    • Visual aids like the hierarchy of learning and Bloom's Taxonomy should be included to provide a clear framework.
    • He suggests including a goals and outcomes document listed as gold in Google Drive for easy access.
    • Julie Basler's presentation should be referenced, highlighting her role in creating accredited programs and providing a helpful framework for program and course-level outcomes.
  • Final Notes and Results [17:00]
    • Josh Lomelino concludes by emphasizing the importance of a streamlined, effective curriculum that removes confusion and frustration.
    • The process results in a targeted curriculum that helps students achieve results fast and directly.
    • He reiterates the importance of using the hierarchy of learning and Bloom's Taxonomy as a blueprint for course design.
    • The final outcome is a well-structured curriculum that aligns with learning outcomes and ensures students can achieve the desired skills and knowledge.

How can we leverage the hierarchy of learning and Bloom's Taxonomy to create a structured and engaging curriculum?

 

To leverage the hierarchy of learning and Bloom's Taxonomy to create a structured and engaging curriculum, here are the key steps:

1. Start with the desired course-level outcomes. Identify 3-6 key things you want students to be able to do by the end of the course. Use verbs from the higher levels of Bloom's Taxonomy like "evaluate", "create", "analyze".

2. Break down those high-level outcomes into more granular weekly or module-level objectives. For each week/module, determine what students should be able to do, using verbs that align with the appropriate level of Bloom's Taxonomy (e.g. "identify", "explain", "Apply").

3. Map your teaching topics and activities to directly support the learning objectives. Ensure there is a clear connection between what you're teaching and the skills/knowledge students need to demonstrate.

4. Design assessments that allow students to show their mastery of the objectives, progressing from lower-level recall to higher-order application and evaluation.

5. Structure the learning experience to gradually build students' competency. Start with foundational knowledge and comprehension, then provide opportunities to Apply, analyze, and ultimately evaluate and create.

6. Incorporate active learning techniques that engage students and get them practicing the desired skills, not just passively consuming information.

By aligning your curriculum design to the hierarchy of learning and Bloom's Taxonomy, you can create a purposeful, scaffolded learning experience that moves students towards the targeted outcomes in an engaging way. The key is maintaining that clear line of sight from your high-level goals down to the weekly activities.


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5: Getting Started


Getting Started


Description

This introductory programming session focuses on teaching beginners how to write actual computer code using an Integrated Development Environment (IDE), specifically the Processing language. Josh Lomelino emphasizes learning programming logic and algorithms by creating computer graphics, starting with building a simple character like a robot. The approach aims to provide a lightweight, accessible entry point into programming that can be applied across multiple programming languages. By starting with practical, hands-on coding, participants will learn fundamental programming concepts while creating visual, interactive projects.

 

Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Set up and navigate an Integrated Development Environment (IDE)

  2. Write basic computer code using the Processing programming language

  3. Create simple computer graphics and draw characters on screen

  4. Understand fundamental programming logic and algorithm development

  5. Translate programming concepts across multiple coding languages

  6. Build foundational skills in computer graphics programming

  7. Apply logical thinking to solve computational problems

  8. Recognize the basic structure and syntax of a programming language

  9. Develop a beginner's understanding of how computers interpret and execute code

  10. Create interactive visual programs from scratch

 

Summary

  • Introduction to Programming and IDEs 0:01

    • Josh Lomelino emphasizes the importance of taking immediate action and introduces the concept of writing computer code from the start.

    • He explains the need for an Integrated Development Environment (IDE) to write and run code, highlighting its versatility in supporting various programming languages.

    • Josh mentions several programming languages that can be used within an IDE, including Python, Java, C++, C#, Swift, JavaScript, and even C.

    • He stresses that the focus will be on learning logic and creating algorithms, rather than getting bogged down in the choice of specific languages.

  • Building a Character and Computer Graphics 2:02

    • Josh announces the first project: building a character, specifically a robot, which will serve as the foundation for computer graphics.

    • He explains that the principles learned in this project will be applicable to various fields, from video games to animated movies.

    • The project aims to introduce the basics of computer graphics, which are essential for understanding more complex programming concepts.

    • Josh introduces the language Processing, which is based on other existing languages and will be used for the initial programming exercises.

  • Advantages of Processing Language 2:39

    • Josh highlights the benefits of using Processing, including its lightweight nature and the ability to build things quickly.

    • He notes that other languages may require more setup and have additional overhead, which can complicate the learning process.

    • Processing is chosen for its simplicity and the ease with which it can be applied to other programming languages.

    • The next video will cover the steps to set up an IDE and begin building logic and computer graphics programs.

  • Next Steps and Conclusion 3:38

    • Josh outlines the plan for the next video, which will focus on setting up an IDE and starting to build logic and computer graphics programs.

    • He reiterates the importance of understanding logic and how it can be applied to create powerful programs.

    • The goal is to make the computer perform cool tasks by Applying logical thinking and programming concepts.

    • Josh concludes the session by encouraging participants to prepare for the next steps and expresses excitement for the upcoming projects.


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6: Automated Video Production Pipeline


Automated Video Production Pipeline


Description

This video guides you through setting up an automated video production pipeline, from selecting and testing brand voices using Eleven Labs to pairing them with digital avatars in HeyGen. By following the steps, you'll learn how to catalog and integrate voices, match them with visual characters, and generate preview videos for evaluation. Once you complete the video, you'll be able to efficiently create, test, and organize multiple spokesperson options for your brand's automated content generation. This process empowers you to streamline video production and build a scalable library of branded video assets.

 


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify suitable brand voices using generative AI tools.

  • Catalog and organize voice and avatar options for efficient selection.

  • Integrate third-party voices into video production platforms.

  • Pair voices with digital avatars to create compelling spokesperson combinations.

  • Generate and preview automated video content for evaluation.

  • Document and track production assets for streamlined workflow.

  • Select and finalize top spokesperson options for automated content generation.

 


Summary

  • Introduction to Automated Video Production Pipeline (00:00:00 – 00:00:59)
    Josh kicks off the demo by outlining the goal: selecting brand-aligned voices and digital doubles (either your own clone or hired actors), organizing those assets, and laying out the end-to-end steps needed to spin up a fully automated video production pipeline.

  • Content Sequencing Concept and Cloning (00:00:59 – 00:02:20)
    He explains the core idea of building a repeatable sequence of content—cloning a finished production over and over—so you can continually generate new videos by plugging different scripts into the same automated workflow.

  • Defining Digital Doubles and Voice Types (00:02:20 – 00:03:11)
    Josh clarifies terminology (digital twin vs. digital double), walks through the two main “buckets” of voice assets (personality-based clones vs. spokesperson avatars), and discusses how to mix and match them depending on your brand needs.

  • Selecting Platforms for Generative AI and Deployment (00:03:11 – 00:04:00)
    He emphasizes the importance of vetting your generative-AI tools—voice engines and video avatars—and making sure they’re compatible with your target platforms before committing to any given solution.

  • Brand-Focused Workflow and SRT Utilization (00:04:00 – 00:05:25)
    Josh decides to focus on one streamlined method for this demo, using a single SRT transcript file as the “source of truth” for automation—underscoring that a clean, well-formatted SRT is absolute gold when you’re architecting an automated pipeline.

  • Importing SRT and Leveraging Automation (00:05:25 – 00:07:40)
    He shows how to import the SRT into the voice-generation platform, highlighting how the time-coded script drives every subsequent step—from audio rendering to scene assembly.

  • Setting Up Voice Design in ElevenLabs (00:07:40 – 00:11:49)
    A step-by-step walkthrough of testing voice presets, tweaking text lengths, integrating third-party voices, and crafting voice-design prompts to nail down the exact tone and style you want.

  • Managing Credits and Reviewing Generated Audio (00:11:49 – 00:15:46)
    Josh demonstrates how to monitor and conserve your generation credits, preview the rendered audio, swap out placeholder text, and ensure you’re only spending resources on polished clips.

  • Applying Voiceover and Text Overlays to Video (00:15:46 – 00:19:08)
    He attaches the finalized voice track to the video timeline, adds and styles text overlays (centering, contrast adjustments), and assembles the basic video composition ready for export.

  • Enhancing Prompts with AI Tools for Voice Design (00:19:08 – 00:22:04)
    Introduces additional AI utilities for brainstorming and refining your voice-design prompts—showing how to iterate until you get a sample that truly matches your brand voice.

  • API Key Handling and Asset Export Configuration (00:22:04 – 00:27:28)
    A practical guide on securely copying your ElevenLabs API key, configuring export settings (e.g., 4K output), and organizing all generated files into branded folders for easy access.

  • Frame Rate Considerations and Quality Checks (00:27:28 – 00:31:42)
    Notes the default 25 fps setting, explains how frame rate impacts perceived motion, and walks through checking your export quality to avoid any unexpected artifacts.

  • Avatar Adjustments, Project Naming, and Fallbacks (00:31:42 – 01:05:16)
    Josh covers fine-tuning avatar scale and positioning, updating project names for consistency, and setting up fallback workflows if you need to swap voices or visuals mid-pipeline.

  • Avatar Replacement and Cataloging (00:31:42 – 00:34:06)
    Pair your chosen voice with visuals by replacing the default avatar, browsing through the 21 “looks” in each category, using the snipping tool to capture promising thumbnails, and logging each candidate’s name and category in your tracking spreadsheet.

  • Avatar Testing and Video Formatting (00:34:07 – 00:36:24)
    Brainstorm voice–visual combinations (e.g. “August”), select a portrait-mode avatar, preview the static image, upload any custom avatars into the pipeline, drag your source video beneath the avatar layer, and confirm the composition and framing.

  • Voice-Avatar Sync and Quality Comparison (00:36:24 – 00:37:39)
    Generate audio samples to compare HeyGen vs. ElevenLabs quality, force-refresh the clip to confirm it’s using the intended voice (e.g. Ryan Kirk), and watch for the spinning indicator to verify successful render.

  • Preview Generation and File Labeling (00:38:10 – 00:39:11)
    Render a 4K preview of the voice-avatar pairing, then label the export asset with your convention (e.g. 001_RyanKirk_CharlieAvatar) so each test remains organized and easily identifiable.

  • Pipeline Duplication for Variant Testing (00:39:11 – 00:41:15)
    Duplicate the entire sequence to create “Test 002,” swap in a new avatar (such as Colton), explore lifestyle/UGC categories, and note how background removal and frame size affect the final look.

  • Background Removal and Frame Adjustments (00:41:15 – 00:42:32)
    Apply the background-remover tool to avatars with built-in backgrounds, observe any cut-offs (like arms being cropped), tweak the canvas framing, and decide between static vs. transparent backgrounds based on brand needs.

  • Third-Party Voice Integration Workflow (00:42:32 – 00:44:03)
    In the “My Voices” tab, toggle on integrated voices (e.g. Charlie), heart your favorites so they surface first, preview each sample, and ensure the API integration is active before proceeding.

  • Voice Audition Labeling and Mood Board Documentation (00:44:03 – 00:47:09)
    Name each audition (e.g. 002_CharlieAvatar), update your mood board with snipped thumbnails, record which browser tab or category each came from, and keep this documentation up to date for reproducibility.

  • Frame Rate and Credit Management (00:47:09 – 00:48:06)
    Note the default 25 fps setting—mismatches can cause audio sync issues—toggle off “Avatar 4” if you’re on an unlimited plan, and monitor your generation credits to avoid unexpected limits.

  • Styling and Folder Organization (00:48:06 – 00:49:29)
    Adjust text overlay colors to maintain contrast (match your brand palette), create new folders for each batch, and standardize your output directory structure so you know exactly where each rendered clip lives.

  • Option Preview and Cataloging Workflow (00:49:30 – 00:55:51)
    Refresh thumbnails, scroll through voice-avatar combos, assign option numbers, screenshot grids of candidates, and log each pairing’s status (“Yes,” “Maybe,” “No”) in your spreadsheet.

  • Iteration Process and Consistency Notes (00:55:51 – 00:57:23)
    Always regenerate every variation (never reuse stale renders), note any limitations (e.g. animated text can cover on-screen elements), and keep your naming and documentation consistent so the pipeline remains bullet-proof.

  • Ranking Options and Visual Separators (00:57:24 – 01:02:40)
    Introduce visual separators in your catalog (e.g. blank rows), rank the top voice-avatar combos, screenshot your “definite yes” list, and preserve those as templates for future batches.

  • Additional Voice Integration: Amelia (01:02:40 – 01:04:33)
    Search for “Amelia” in your voice library, verify whether it’s built-in or needs third-party integration, add it to favorites, preview the sample, and record its ID for consistent reuse.

  • Final Voice Candidate Integration (01:04:33 – 01:05:16)
    Confirm Amelia’s render, then search for any last candidates (e.g. “Analore”), heart and test them, catalog the results, and ensure each new voice is fully integrated into the pipeline.

  • Pipeline Finalization and Duplication for Scale (01:05:16 – 01:08:34)
    In closing, he recaps that once you’ve chosen your voices and avatars, you can literally duplicate this entire process—scripts, audio, video, assets—to churn out a full social-media content library on autopilot.
  • Final Pipeline Recap and Scale Duplication (01:07:40 – 01:08:34)
    Recap how you’ve selected your final set of voices and avatars, finalize your naming conventions, and highlight that you can now duplicate this entire automated workflow to churn out an endless library of on-brand social-media videos.

 

 

 

 


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7: Low Code Philosophy


Low Code Philosophy


Description

This video demonstrates AMP's low-to-no-code implementation, which allows users to easily build websites without extensive web development knowledge. Users will learn how to drag and drop content, copy and paste text, and leverage AMP's auto-code generation to create a responsive, multi-device experience - all while saving time and money compared to traditional web development. By the end of the video, users will be equipped with the skills to efficiently deploy their own websites and online experiences using AMP's simplified, frictionless platform.


Outcomes

Here are the key things you will be able to do after you watch this demo:

 

  1. Explain the low-to-no-code implementation process for features like memberships, blogs, and e-commerce.

  2. Demonstrate how to drag and drop videos and copy/paste content to create a website.

  3. Describe how the platform auto-generates code on the backend to provide a frictionless, fast, and easy deployment process.

  4. Illustrate how the responsive design works across different device form factors, from phones to desktops.

  5. Summarize how Amp's auto-code generation saves users time and money compared to traditional web development.

  6. Identify the key components and integrations supported by the platform, such as memberships, blogs, funnels, and e-commerce.

  7. Apply the low-to-no-code philosophy to efficiently build and deploy a website without extensive technical knowledge.


Summary

Low Code Implementation Overview 0:00:00

  • AMP provides a low to no code implementation, eliminating the need for extensive web development knowledge

  • Traditional web development involves working with developers and learning HTML, JavaScript, and other dynamic database languages

  • AMP simplifies the process by handling the backend programming, allowing users to drag and drop content and copy and paste text

  • The platform auto-generates code on the fly, creating a frictionless, fast, and cost-effective process for deploying sites

Components and Integrations 0:02:04

  • AMP supports various components such as memberships, blogs, main sites, funnels, sales, and e-commerce integrations

  • Users no longer need to hire development teams for these integrations as AMP handles them through an auto-code structure

  • Josh Lomelino outlines the next steps, including demonstrating how to use these components in a low to no code environment

  • The platform ensures that content works across multiple devices, from phones to desktops, without additional coding

Responsive Experience and Form Factors 0:03:10

  • AMP's responsive experience is designed to work seamlessly across different form factors, including phones, tablets, and desktops

  • The platform supports a mobile-first strategy, ensuring content is accessible on various devices without manual adjustments

  • Users can upload and integrate content without worrying about compatibility issues across different device types

  • The responsive design ensures a consistent user experience regardless of the device the user is accessing the content from

Core Philosophy and Next Steps 0:04:30

  • The low to no code philosophy is central to AMP's approach, simplifying the process for users

  • Josh Lomelino emphasizes that AMP has done the heavy lifting on the backend, making the process easy and efficient

  • The platform aims to save time and money by automating much of the technical work involved in web development

  • Users can expect a smooth transition to the next steps, with detailed instructions on how to use AMP's features effectively


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8: Create your Sitemap


Create your Sitemap


Description

In this video, you will learn how to create an effective site map to plan the structure and organization of your website. By the end, you will be able to brainstorm and document the core pages, features, and customer journeys needed for your minimum viable product (MVP). Armed with this site map, you can then use the flexibility of AMP to incrementally build out your website and seamlessly expand it over time to meet evolving customer needs.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Explain the purpose and importance of creating a site map to understand customer needs and build a seamless website experience

  • Describe the key elements of a site map, including the main site, blog, and membership sections

  • Demonstrate how to brainstorm and organize website content into a structured site map

  • Differentiate between a Minimum Viable Product (MVP) and the final long-term vision for a website

  • Identify the core pages and features to include in an MVP site map, such as a home page, about page, services/portfolio, and contact page

  • Recognize the flexibility of AMP to handle unlimited content and organizational structures as the website grows over time

  • Apply the site mapping process to plan the customer journey and content for a specific business, such as Create Mode Media


Summary

  • Creating a Site Map: Introduction and Purpose (0:00)

    • Josh Lomelino explains the importance of understanding customer needs to build a seamless and frictionless website experience.

    • He references his book, "Smart Business Success," which covers defining customer needs and building a business around them.

    • Josh emphasizes the role of AMP in providing technical tools and strategy for defining customer needs and growing revenue.

    • The site map is introduced as a collection of organized content, including the main site, blog, and membership sections.

  • Site Map Structure and Initial Planning (1:34)

    • Josh discusses the structure of the site map, including the main site, blog, and membership sections.

    • He mentions the importance of breaking down the site map into more detailed funnels and lead magnets.

    • The initial focus is on executing the main site, with plans to expand into other areas like support mechanisms and customer journeys.

    • Josh plans to build out the customer journey for Create Mode Media, which will include video production services and an online membership.

  • Brainstorming and Organizing Content (3:29)

    • Josh explains the process of brainstorming and organizing content into a bulleted list in a Word or Google Doc.

    • He emphasizes the importance of thinking about what customers need and putting together a plan to meet those needs.

    • The site map is used as a brainstorming tool to identify and prioritize content and features.

    • Josh plans to produce a detailed site map and share it to show the final result and plan for structuring the site.

  • Minimum Viable Product (MVP) Planning (5:05)

    • Josh introduces the concept of the Minimum Viable Product (MVP) and its importance in starting small and incrementally building the site.

    • He explains the analogy of starting with a skateboard and gradually moving to more complex vehicles to illustrate the MVP approach.

    • The MVP includes a home page, about page, services and products portfolio, and contact page.

    • Josh highlights the flexibility of AMP to handle any scale and the importance of starting with a simple MVP.

  • Finalizing the Site Map and Next Steps (6:39)

    • Josh reviews the final site map, which includes a home page, about page, services and products portfolio, contact page, and memberships.

    • He emphasizes the importance of the site map as a compass to guide the development process.

    • Josh mentions the flexibility of AMP to handle unlimited content items and different organizational structures.

    • He plans to show the technical steps to bring the site map to life in the next steps.


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9: Your DNS




Your DNS


Description

This video provides a comprehensive guide on how to set up DNS and SSL/TLS configurations for a website using Cloudflare. By following the steps demonstrated, viewers will be able to configure the necessary DNS records, including an A record and a CNAME record, to properly direct traffic to the origin server and leverage Cloudflare's security features. These techniques can be applied to another CDN (content delivery network) if you are not using cloudflare. 


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Configure DNS records, including an A record and a CNAME record, to direct traffic to the origin server.

  2. Explain the purpose and benefits of enabling the "proxied" setting for DNS records to enhance security.

  3. Differentiate between the various SSL/TLS encryption mode options (full, flexible, strict) and Apply the appropriate configuration to establish a secure connection.

  4. Evaluate SSL connections by interpreting browser security indicators and certificate details.

  5. Recognize the option to use a custom SSL certificate branded to the domain and describe the process to deploy it on both the Cloudflare edge server and the origin server.

  6. Collaborate with Cloudflare support to set up advanced SSL certificate configurations for specific use cases.

  7. Demonstrate the overall process of setting up DNS and SSL/TLS for a website, including the necessary steps and considerations to ensure a secure and reliable connection.

  8. Troubleshoot and resolve any issues that may arise during the DNS and SSL/TLS setup process.

  9. Communicate the technical details and benefits of the implemented DNS and SSL/TLS configurations to stakeholders.

  10. Apply the knowledge gained from this demo to set up secure and reliable web infrastructure for future projects.


Summary

  • Cloudflare DNS Setup Instructions (0:02)

    • Josh Lomelino explains the need to create two records: an A record and a CNAME record to direct traffic to the anomaly amp server.

    • The A record should have the website name as the host and the provided IP address as the value.

    • Proxied should be turned on to hide the origin server's IP address, making the connection more secure.

    • The A record should be saved after entering the IP address.

  • Adding the CNAME Record (2:09)

    • Josh Lomelino instructs to add a CNAME record with the host set to www and the value set to the website name (e.g., www.createmedia.com).

    • The CNAME record ensures that www.websitename.com redirects to the main website and supports SSL.

    • Proxied status should be set to cloak the origin server's IP address.

    • The CNAME record configuration ensures that SSL is enabled for www subdomains.

  • Configuring SSL Settings in Cloudflare (3:21)

    • Josh Lomelino discusses the SSL/TLS encryption mode options: full, flexible, and strict.

    • Full mode ensures an SSL certificate between the user and Cloudflare, and between Cloudflare and the origin server.

    • Flexible mode allows SSL between the user and Cloudflare but not between Cloudflare and the origin server.

    • Strict mode provides the strongest SSL connection but requires testing to ensure full mode is working first.

  • Testing and Troubleshooting SSL Connections (6:20)

    • Josh Lomelino explains the process of testing SSL connections by checking the browser's security icon.

    • The security icon indicates whether the connection is secure and provides details about the SSL certificate.

    • Users can check if they are using a shared certificate or a custom certificate branded with their domain.

    • Most users won't need to drill down to the certificate details, but the techniques shown cover most use cases.

  • Advanced SSL Certificate Management (6:40)

    • Josh Lomelino mentions the option to purchase a custom SSL certificate for the Edge server.

    • High-end experiences may require deploying a custom certificate to the origin server.

    • Advanced support may be needed to install the custom certificate on the origin server.

    • Most cases don't require a custom certificate, but the option is available for enhanced security.

  • Final Steps and Troubleshooting Tips (8:54)

    • Josh Lomelino summarizes the DNS and SSL setup process, ensuring a working SSL certificate between the user and Cloudflare.

    • The final step is to test the setup in the browser to ensure the SSL connection is secure.

    • Users can check the certificate details to verify the SSL configuration.

    • Josh Lomelino offers to answer any questions and encourages users to reach out for further assistance.


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10: File and Media Manager


File and Media Manager


Description

The File Manager demo showcases a powerful tool for efficiently organizing and managing files of various types, including images, PDFs, and ZIP archives. Users will learn how to mirror their local file structure on the server, upload files using drag-and-drop or the upload button, and seamlessly integrate these files into web content. The demo also highlights advanced features such as image editing capabilities, folder management options, and direct file insertion into pages, empowering users to streamline their content creation and file organization workflows.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Organize files and folders efficiently using the File Manager

  • Mirror local file structure on the server using drag-and-drop

  • Integrate various file types (images, PDFs, ZIP files) into web pages

  • Create a hierarchical folder structure for long-term scalability and accessibility

  • Upload files to the server using drag-and-drop or the upload button

  • Insert images into web content using the File Manager integration

  • Add alternate descriptions to images for improved accessibility

  • Link files (PDFs, ZIP archives) for users to download

  • Edit images directly within the File Manager using advanced tools

  • Save frequently accessed folders as favorites for quicker navigation

  • Manage folders at scale, including renaming, downloading, and zipping

  • Directly insert files into web content using the Insert File button


Summary

  • File Manager Overview and Initial Setup (0:08)

    • Josh Lomelino introduces the File Manager component, emphasizing its power to organize files efficiently.

    • The File Manager allows users to mirror their local file structure on the server using drag-and-drop functionality.

    • Josh demonstrates the interface, showing various file types like images and PDFs that can be integrated into pages.

    • The File Manager is accessed through the CMS under Content Management, opening in a full-screen view for easy navigation.

  • Organizing Files and Folders (1:49)

    • Josh explains the importance of organizing files hierarchically for long-term accessibility and structure.

    • He creates a folder structure for assets, classes, and subfolders for headers and sliders.

    • Drag-and-drop functionality is used to upload images from the local file system to the server.

    • Josh advises against using spaces in folder names to avoid special characters in URLs.

  • Inserting and Managing Images (5:59)

    • Josh shows how to insert images into content pages using the Insert Image button.

    • The file structure in the File Manager is mirrored in the content management interface for easy file selection.

    • Drag-and-drop functionality is also available when editing content, making it flexible and efficient.

    • Josh emphasizes the importance of using alternate descriptions for images to improve accessibility.

  • Linking Files for Downloads (9:26)

    • Josh demonstrates how to link files for downloads, such as PDFs, by selecting text and inserting a link.

    • He suggests organizing files in high-level folders like classes or PDFs for better scalability.

    • The process involves browsing for the file in the File Manager and inserting the link into the content.

    • Josh highlights the importance of a clear folder structure to avoid reorganization later.

  • Handling ZIP Files (12:49)

    • Josh explains how to create and manage ZIP files using the File Manager.

    • He demonstrates compressing a collection of files and folders into a ZIP file on a PC.

    • The ZIP file can be uploaded and managed in the File Manager, with folders created for scalability.

    • Josh shows how to insert a link to the ZIP file in content pages, allowing users to download the file.

  • Advanced Image Editing Features (16:35)

    • Josh introduces the image editing tools available in the File Manager, including resizing, cropping, and adjusting brightness and contrast.

    • He demonstrates Applying multiple operations to an image and saving the changes.

    • The File Manager supports various image editing features similar to Photoshop, making it easy to manage images without external software.

    • Josh highlights the ability to save favorites for frequently accessed folders to save time.

  • Advanced File Management Features (20:03)

    • Josh explains advanced options for managing folders, such as renaming, downloading, and zipping entire folders.

    • He demonstrates how to remove files or folders if needed.

    • The File Manager allows users to rename files and folders directly from the interface.

    • Josh mentions the Video Manager, which will be covered in another session, for managing video files at scale.

  • Inserting Files Directly into Content (21:34)

    • Josh introduces the Insert File button at the bottom of the toolbar for quickly inserting files into content.

    • This method allows users to place files without typing descriptive text first.

    • The inserted file name and link can be edited later for customization.

    • Josh emphasizes the flexibility of the File Manager in managing various file types and integrating them into content.


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11: Related Link Network Component


Related Link Network Component


Description

The video demonstrates how to use the related link network feature in AMP to create powerful connections between content items. Viewers will learn to quickly and easily add related links, both internal and external, to any content page, allowing users to navigate the content in a seamless and flexible manner. The video also highlights advanced features like bi-directional linking and filtered search, empowering users to manage and organize their content knowledge base with minimal effort. By the end of the video, viewers will be able to leverage the related link network to enhance the discoverability and user experience of their content.


Outcomes

  1. Explain the concept of related links and their importance in enhancing learning and knowledge building.

  2. Identify the issue of isolated content in many learning systems and the need for creating meaningful connections between ideas.

  3. Describe the use of a sequence of content as a method to create relationships between content items.

  4. Demonstrate the ability to create a related link network, a user interface that visualizes the connections between content.

  5. Utilize AMP's related link network feature to quickly and easily create complex related link structures with minimal effort.

  6. Apply the flexibility of the related link network to create both sequential and asynchronous content paths.

  7. Implement the process of adding related links, including internal and external resources, to a content page.

  8. Manage and reorganize related links to ensure a clean and easy-to-navigate user interface.

  9. Leverage the advanced features of the related link network, such as bi-directional linking and filtered search, to enhance the organization and discoverability of content.

  10. Modify and update related links, including changing titles and URLs, and observe the real-time updates to the user interface.


Outline

Related Link Network Overview [0:00:00 - 0:10:09]

  • Introduces the concept of related links and their power in enhancing learning and knowledge building

  • Highlights the issue of isolated content in many learning systems, preventing meaningful connections between ideas

  • Suggests using a sequence of content as one method to create relationships

  • Introduces the idea of a related link network, a user interface that visualizes these connections

Creating a Related Link Network [0:10:09 - 0:14:09]

  • Explains that AMP's related link network is designed to be a low to no-code solution

  • Provides an example of building a demo on SEO best practices, breaking it down into related topics

  • Emphasizes the flexibility of the related link network, allowing for both sequential and asynchronous content paths

Live Demonstration of Related Link Technology [0:14:09 - 0:18:04]

  • Demonstrates the process of adding related links to a test page

  • Shows how to add external resources, such as blog articles or links to other websites

  • Explains how to reorder and manage related links, ensuring a clean and easy-to-navigate user interface

Advanced Features and Filtered Search [0:18:04 - 0:20:00]

  • Introduces bi-directional linking, allowing content to be linked in both directions

  • Demonstrates the filtered search feature, which allows users to quickly find specific content items in large databases

  • Explains how to modify and update related links, including changing titles and URLs, and how these changes are reflected in real-time

  • Reiterates the power and flexibility of the related link network, emphasizing its ability to create seamless connections across different content types and form factors


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12: Image Slider Component Demo


Image Slider Component Demo


Description

This video provides a comprehensive guide on how to set up and optimize image sliders for websites with a focus on mobile-first design. Viewers will learn how to leverage pre-designed slider templates, properly size and export slider images, and integrate the sliders into a content management system (CMS) while ensuring optimal responsiveness across different devices and form factors. By following the steps demonstrated, users will gain the skills to create high-quality, mobile-friendly image sliders that provide an engaging and seamless experience for their website visitors.

1172 pixels wide by 580 pixels tall (1172 x 580) are the best dimensions for the billions of devices on the market. That's what we have found is ideal and will work everywhere. With the template linked on this page in the supplemental resources (also shown in this demo) you can drag and drop images into sliders. Or you can make your very own images from scratch using the concepts shown in the demo.

 


Outcomes

  1. Understand the importance of mobile-first design and responsive layout considerations when setting up image sliders on a website.

  2. Identify the safe zones and optimal image dimensions for creating mobile-friendly sliders that avoid text and content cutoff.

  3. Utilize developer tools to test and analyze the responsiveness of image sliders across different device form factors and orientations.

  4. Access and leverage pre-designed slider templates to quickly create high-quality, mobile-optimized sliders.

  5. Effectively edit, export, and optimize slider images for web performance, ensuring fast loading times and minimal bandwidth consumption.

  6. Integrate and manage slider images within a content management system (CMS), including uploading, cropping, and linking functionality.

  7. Apply best practices for maintaining the recommended slider image dimensions and safe zones when directly editing and modifying images in the CMS.



Outline

  • Setting Up Image Sliders on Websites (0:00)

    • Josh Lomelino introduces the topic of setting up image sliders on websites, emphasizing their use on the home page and other pages.

    • He highlights the importance of mobile responsive design, showing how sliders can be clicked through and swiped on different devices.

    • Josh explains the concept of mobile-first design and how to use developer tools to toggle between different device formats.

    • He mentions the importance of optimizing sliders for various form factors, including landscape and portrait modes.

  • Optimizing Sliders for Mobile Responsive Design (2:01)

    • Josh discusses the challenges of ensuring text visibility and avoiding text cutoff in sliders.

    • He demonstrates how to test sliders using developer tools and highlights the importance of keeping key information within the safe zone.

    • Josh shows an example of a slider that is not optimized and compares it to a well-optimized one, emphasizing the need for proper image cropping.

    • He explains how to use developer tools to analyze the responsiveness of sliders on different devices.

  • Using Templates for Image Sliders (4:28)

    • Josh introduces templates linked on the page that help users create amazing sliders with minimal effort.

    • He explains how to use the home page slider design template in Photoshop or other applications like GIMP or Canva.

    • Josh demonstrates how to open the PSD file, turn visibility on and off for different slider layouts, and add text overlays.

    • He emphasizes the importance of safe regions and proper image dimensions for optimal display on various devices.

  • Implementing and Optimizing Sliders (10:13)

    • Josh shows how to drag and drop images into the template and export them for use on the website.

    • He explains the importance of optimizing images for mobile to ensure fast loading times and minimal bandwidth consumption.

    • Josh demonstrates how to export images using Photoshop's "Save for Web" feature and adjust file sizes for optimal performance.

    • He shows how to upload and integrate the exported image into the CMS, ensuring proper linking and formatting.

  • Managing Images in the CMS (13:22)

    • Josh explains how to modify existing sliders or create new ones in the CMS.

    • He demonstrates how to specify the number of items in a slider and link images to specific pages.

    • Josh shows how to upload images directly into the CMS and ensure they are properly formatted and linked.

    • He explains how to use the CMS to crop and modify images directly, maintaining the recommended dimensions for mobile responsiveness.

 


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13: The Big View Part 1


The Big View Part 1


Description

In this session, you will learn how to reverse engineer your top competitors' marketing strategies to understand their search engine ranking tactics. You will then Apply a framework to architect your own traffic flow and conversion strategies, mapping out the customer journey and identifying where potential customers are coming from. By the end, you will have a plan to implement this traffic architecture and optimize your performance over time.


 

Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Reverse engineer top competitors' marketing strategies to understand how they achieved high search engine rankings.

  2. Identify the highest performing competitors to focus the research and leverage the insights.

  3. Analyze how search engines like Google and Bing determine and rank content relevance for users.

  4. Develop a customer journey map to understand the flow of traffic and where potential customers are coming from.

  5. Apply a framework to architect the traffic flow and conversion strategies for the business.

  6. Implement the traffic architecture plan using the framework and strategies presented.

  7. Measure and optimize the traffic and conversion performance over time.



Outline

  • Building Traffic Architecture and Conversion Strategies (0:08)

    • Josh Lomelino introduces the session's focus on building out traffic architecture, comparing it to planning traffic flow in a city, with the business representing the city.

    • The goal is to plan for traffic to reach the business, convert prospects into customers, and then grow and scale from there.

    • Josh emphasizes the importance of exhausting free or near-free options initially and reverse engineering top competitors to understand their marketing strategies.

    • The strategy will focus on the highest performing competitors, narrowing the research to four or five examples for better leverage.

  • Understanding Search Engine Rankings (1:41)

    • Josh explains the need to understand how search engines view competitors and why they rank in specific positions on the first page.

    • He highlights that search engines like Google and Bing aim to provide relevant content quickly to maintain their top position in the search engine market.

    • The key to success is not tricking the search engines but ensuring the necessary steps are taken to rank higher.

    • Josh stresses the importance of learning how the system works and will unpack the tools and strategies to achieve this.

  • Customer Journey Mapping and Framework Development (3:52)

    • Josh introduces the concept of creating a customer journey map to understand the flow of traffic and where people are coming from.

    • The framework will help in thinking through the process and identifying where people are hanging out online.

    • In the next video, Josh will present a framework that can be used as an architect to build the traffic architecture.

    • The plan will include mapping out the framework and developing a strategy for implementation.


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14: The Big View Part 2


The Big View Part 2


Description

By the end of this demo, you will be able to map out a comprehensive traffic strategy for your business. You will learn how to identify and leverage different traffic sources, like social media groups and search engines, to funnel users into your conversion funnels. Additionally, you will gain the skills to analyze your competitors' traffic strategies and Apply those insights to create an actionable plan to drive traffic to your website without any upfront costs.


Outcomes

  • Visualize the internet as a pond and different traffic sources as schools of fish

  • Identify key traffic sources like Facebook groups, Twitter, YouTube, and search engines

  • Map out a customer journey and traffic architecture to funnel users to conversion pages

  • Develop a strategy to "fish" for users in different traffic sources using a lead magnet

  • Analyze competitor traffic strategies and funnels to learn and leverage their marketing efforts

  • Create an actionable plan to implement a traffic strategy without spending money upfront

  • Automate strategies based on insights from competitor analysis

  • Execute on a planned traffic strategy and conversion optimization approach


Outline

  • Understanding Customer Journey and Traffic Sources (0:08)

    • Josh Lomelino emphasizes the importance of mapping out the customer journey and understanding how users find competitors.

    • He uses the analogy of the internet as a pond to visualize different traffic sources and user groups.

    • Examples of traffic sources include Facebook groups, Twitter, and YouTube, each attracting users with specific interests.

    • The goal is to attract users from these sources into the company's funnel and then focus on conversion strategies.

  • Visualizing Traffic and Conversion Strategies (3:21)

    • Josh explains the concept of "fishing" in the internet pond, where the company places its "bait" to attract users to their website.

    • He discusses various traffic sources like Google and Bing searches, aiming to capture and direct traffic to the company's website.

    • The strategy involves developing a plan for each type of traffic to create a comprehensive traffic strategy.

    • The first step is to create a journey map to understand all available traffic sources and map out the architecture for each.

  • Developing a Traffic Strategy Framework (4:38)

    • Josh introduces the concept of a traffic strategy framework, which includes creating a journey map and mapping out the architecture.

    • He suggests that the strategy can be developed on pencil and paper if not using a fancy diagram.

    • The focus is on identifying where users are hanging out (traffic sources) and developing a strategy to funnel them to conversion pages.

    • Conversion pages, also known as squeeze pages, are highly focused on converting traffic into leads or customers.

  • Implementing the Traffic Strategy (6:24)

    • Josh shares an example of a marketing funnel planning for a university, focusing on finding and bringing users into the funnel.

    • The strategy includes identifying main traffic sources like Facebook, LinkedIn, YouTube, word of mouth, blogs, and Pay Per Click advertising.

    • The approach is to focus on one to three traffic sources initially and then introduce additional sources gradually.

    • The goal is to build an ecosystem that leverages traffic effectively, bringing everything back to a central hub for scalable and leveraged growth.

  • Leveraging Competitor Strategies (10:11)

    • Josh discusses the importance of analyzing top competitors' traffic strategies to learn and leverage their marketing dollars.

    • The next session will focus on breaking down competitors' traffic setups and automating strategies to use their insights.

    • The goal is to create an actionable plan without spending any money, relying on planning and execution.

    • The strategy aims to provide actionable insights and a plan to execute, leveraging competitor strategies to improve the company's approach.


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15: Traffic Overview - Landing the Plane


Traffic Overview - Landing the Plane


Description

This video provides a detailed, actionable plan for conducting comprehensive traffic research. Viewers will learn how to use SimilarWeb to measure the monthly traffic volumes of competitor websites, allowing them to identify the major players based on traffic data. The video then introduces SEMrush as a powerful tool for analyzing the traffic and keyword data of these competitors, equipping viewers with the insights needed to develop an effective traffic strategy and architecture. By the end of this video series, participants will be able to automate the data collection process and integrate relevant keywords into their content to ensure search engine relevance and avoid algorithm penalties.

 


Outcomes

  1. Measure the monthly traffic volumes of competitor websites using SimilarWeb.

  2. Identify major competitors based on website traffic data, not just revenue or user base.

  3. Analyze the traffic and keyword data for competitors using SEMrush.

  4. Integrate relevant keywords into content to ensure search engine relevance and avoid algorithm penalties.

  5. Develop a comprehensive traffic strategy and architecture based on the actionable data collected from SimilarWeb and SEMrush.

  6. Automate the data collection process to streamline the traffic research and planning.

  7. Apply the frameworks and examples provided in the subsequent videos to effectively utilize SimilarWeb and SEMrush.

  8. Leverage the insights from optional tools like Alexa, Ahrefs, and URL Profiler to further enhance the traffic research.


Outline

Overview of Traffic Research Strategy (0:00:08 - 0:01:15)

  • Josh Lomelino explains the goal of the demo: to provide a detailed, actionable plan for traffic research

  • He clarifies the importance of keywords, noting that Google has deprecated the meta keyword tag due to misuse

  • The focus is on integrating keywords into content to avoid algorithm manipulation and ensure relevance

  • Josh outlines the initial steps of the traffic research process, emphasizing the use of SimilarWeb for competitor traffic analysis

Utilizing SimilarWeb for Traffic Analysis (0:01:15 - 0:02:00)

  • Josh details the first step in the traffic research process: using SimilarWeb to measure monthly traffic volumes of competitor websites

  • He explains that this metric helps identify major competitors based on traffic, not necessarily revenue or user base

  • The traffic data collected will be crucial for developing the traffic strategy and architecture

  • Josh mentions that this step is foundational and will be further explained in subsequent videos

Introduction to SEMrush for Competitor Analysis (0:02:00 - 0:02:40)

  • Josh introduces SEMrush as the next tool in the traffic research process

  • He plans to provide examples and frameworks from his resources to guide the audience through the SEMrush usage

  • The process involves a two-step approach, with SEMrush being the primary tool

  • Josh notes that additional tools like Alexa, Ahrefs, and URL Profiler are optional but can provide valuable insights

Future Steps and Actionable Data (0:02:40 - 0:03:00)

  • Josh announces that future videos will cover the use of SimilarWeb and SEMrush in detail

  • He emphasizes that the data collected from these tools will be highly actionable and crucial for the overall traffic architecture plan

  • The goal is to automate the data collection process to develop a comprehensive traffic strategy

  • Josh reiterates the importance of integrating keywords into content to ensure search engine relevance and avoid penalties


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16: Initial Drawing Factory Setup Part 1


Initial Drawing Factory Setup


Initial Drawing Factory Setup

 

 

Click here to load the live code in P5JS

 

Or you can copy and paste the code below into your own P5JS

 

function setup() {
  createCanvas(600, 600);
  drawSetup();
}

function draw() {
  // Empty draw loop – all drawing is done in drawSetup()
}

function drawSetup() {
  console.log("I am in the drawSetup function!");

  // Setup configuration for drawSetup
  background('#FFFFCD');
  strokeWeight(5);
  rectMode(CORNER);

  let xPosition = 50;
  let yPosition = 50;
  let shapeWidth = 300;
  let shapeHeight = 300;
  let shapeColor = "8,129,249";
  let shapeOutline = "5,6,7";

  // Currently, shapeColor and shapeOutline are not used. You can add logic to Apply these if needed.
  rect(xPosition, yPosition, shapeWidth, shapeHeight);
}


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17: Overview Bird’s Eye View


Keywords: Content,creation,workflow,time-saving,high-quality,student,outcomes,audio,file,screen,recording,Camtasia,OBS,generative,AI,digital,double,course,matrix,instructional,design,Otter,PowerPoint,slides


Josh Lomelino's ultimate content creation workflow is designed to dramatically reduce course development time from months to weeks or days by leveraging various content generation methods. His approach ranges from simple audio-only techniques to fully automated workflows using generative AI, with a focus on delivering clear, measurable learning outcomes. The workflow encompasses four progressive methods, starting with basic audio creation and advancing to complex AI-driven content generation that can produce digital avatars, slides, and video content from simple text prompts. By providing a flexible, scalable approach, Lomelino enables content creators to efficiently develop high-quality online courses and educational materials.


Description

Josh Lomelino's ultimate content creation workflow is designed to dramatically reduce course development time from months to weeks or days by leveraging various content generation methods. His approach ranges from simple audio-only techniques to fully automated workflows using generative AI, with a focus on delivering clear, measurable learning outcomes. The workflow encompasses four progressive methods, starting with basic audio creation and advancing to complex AI-driven content generation that can produce digital avatars, slides, and video content from simple text prompts. By providing a flexible, scalable approach, Lomelino enables content creators to efficiently develop high-quality online courses and educational materials.

 

Outcomes

After this demo, learners will be able to:

  1. Understand the Four Methods of Content Creation

  • Differentiate between audio-only, screen recording, webcam, and fully automated content generation techniques

  • Recognize the strengths and limitations of each workflow method

  1. Develop Efficient Content Generation Skills

  • Apply AI tools like Otter AI, Claude AI, and ChatGPT for script drafting and refinement

  • Create high-quality educational content using streamlined workflows

  1. Leverage AI Technologies for Course Development

  • Utilize generative AI platforms for audio, video, and slide creation

  • Transform content development timelines from months to weeks

  1. Design Learner-Centered Educational Content

  • Craft clear, measurable learning outcomes

  • Develop instructional materials that focus on practical skills and immediate application

  1. Implement Scalable Content Production Strategies

 

Summary

  • Overview of Content Creation Workflow 0:09

    • Josh Lomelino introduces the ultimate content creation workflow class, aiming to reduce course development time from months to weeks or days.

    • The course will cover a blend of simple to fully automated workflows, starting with simpler methods for quick wins and progressing to advanced approaches.

    • Emphasis is placed on delivering clear, measurable outcomes and setting up necessary systems from the start.

    • The course will cover creating basic audio files, screen recording using tools like Camtasia or OBS, and fully automated workflows using generative AI.

  • Methods of Content Creation 1:30

    • Josh Lomelino outlines four methods of content creation, ranging from simple to fully automated, with each method providing a different level of complexity and automation.

    • Method one involves creating audio-only content using tools like Claude AI or ChatGPT to refine scripts and generate final audio files.

    • Method two involves real-time screen recording using software like Camtasia, capturing both screen content and voice simultaneously.

    • Method three combines screen recording with live webcam footage, allowing for a more dynamic on-screen presence.

    • Method four uses AI to generate a digital double video from a recorded vocal track, with AI also generating PowerPoint or Canvas slides.

  • Detailed Explanation of Methods 2:49

    • Method one: Josh explains the process of refining raw text into final audio scripts using AI tools and recording the final audio file manually or with AI.

    • Method two: Josh describes using Camtasia to record both screen and voice simultaneously, minimizing post-production work and suitable for relaxed, adaptable work.

    • Method three: Josh details recording both screen and webcam footage in one take, requiring careful setup for a consistent on-camera presence.

    • Method four: Josh explains using AI to generate a digital double video from a recorded vocal track, with AI also generating slides synchronized to the transcript.

  • Implementation and Integration 10:04

    • Josh emphasizes the importance of starting with method one and progressing sequentially to method four, explaining the workflows and specific tools used to optimize the process.

    • The course is designed to provide strategies that can be implemented immediately, with each method providing a different level of automation and complexity.

    • Josh will demonstrate how to generate scripts, auto-generate audio files, and record both audio and video manually, as well as how to automatically generate PowerPoint and Canvas slides using AI.

    • The final video will show how to integrate these workflows into Anomaly AMP, providing learners with contextual information and a timeline breakdown.

 

  


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18: Method 1: Audio Recording


Keywords: Overview, Demo, Audio, Recording, Process, Tracks, Methods, Production, Manual, AI, Generated, Voices, Automatically, Instructional, Aid, Synthesizing, Information, Guide, Instruct, Persuade, Sales, Potential, Catalyst, Automating, Content, Creation, Recorded, Serve, Presentation, Slides, PowerPoint, Canva, Animated, Effects, Virtual, Camera, Overlay, Automated, Execute, Fundamentals, Vocal, Performance, Techniques, Apply, Screen, Captures, Principles


This video provides a comprehensive overview of audio production techniques, teaching viewers how to create powerful audio tracks through manual recording and AI-generated voices. Participants will learn to leverage audio as a versatile tool for instructional content, sales support, and multimedia creation, including automated slide generation and virtual presentations. The demonstration will equip learners with fundamental vocal performance skills applicable to screen captures, on-camera presentations, and various content creation scenarios. By mastering these techniques, viewers can transform their approach to creating engaging, professional-quality audio and visual content.


Description

This video provides a comprehensive overview of audio production techniques, teaching viewers how to create powerful audio tracks through manual recording and AI-generated voices. Participants will learn to leverage audio as a versatile tool for instructional content, sales support, and multimedia creation, including automated slide generation and virtual presentations. The demonstration will equip learners with fundamental vocal performance skills applicable to screen captures, on-camera presentations, and various content creation scenarios. By mastering these techniques, viewers can transform their approach to creating engaging, professional-quality audio and visual content.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Record high-quality audio tracks manually

  2. Generate AI-powered voice narrations from text scripts

  3. Use audio as an instructional and persuasive communication tool

  4. Automate presentation slide creation using audio tracks

  5. Create virtual on-camera presentations with overlaid audio

  6. Apply vocal performance techniques to screen captures

  7. Synthesize information effectively through audio narration

  8. Leverage audio for sales and instructional content development

  9. Transform text scripts into multimedia presentations

  10. Develop professional-grade content using both manual and AI-driven audio production methods


 

Summary

 

  • Overview of Audio Recording Process 0:08

    • Josh Lomelino introduces the demo, focusing on the process of recording audio tracks.

    • He mentions that the overview video will demonstrate two methods for audio production: manual recording and AI-generated voices.

    • The video aims to outline various uses of audio, emphasizing its role as an instructional aid and its potential in automating content creation.

    • Josh highlights that audio can synthesize information to guide, instruct, persuade, and support sales.

  • Applications of Audio in Content Creation 0:51

    • Josh explains that audio tracks can be used directly as instructional aids, providing guidance and support.

    • He elaborates on audio's role in automating multiple aspects of content creation, whether recorded manually or generated with AI.

    • An audio track can create presentation slides in applications like PowerPoint or Canva, complete with animated effects.

    • The audio can also be used to generate virtual on-camera presentations that overlay on automated slides.

  • Upcoming Demos and Techniques 1:40

    • Josh mentions that upcoming demos will show how to execute both methods of audio production: manual recording and AI-generated voice production.

    • He emphasizes the importance of mastering the fundamentals of delivering a strong vocal performance.

    • These techniques can be applied to various areas, including live screen captures and on-camera presentations.

    • Josh concludes the high-level overview, stating that he will see the audience in the next video.


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19: On Camera Performance Quality


Keywords: Webcam,DSLR,setup,brightness,contrast,color,temperature,LUT,presets,image,quality,white,balancing,Logitech,software,post,production,Camtasia,Premiere,Pro,Lumetri,video,on-camera,performance


In this video, Josh provides a comprehensive guide to improving on-camera video quality using webcam settings and post-production techniques. Viewers will learn how to optimize their camera's brightness, contrast, and color settings through software applications like Logitech's control panel, and understand the importance of proper lighting and white balancing. The tutorial demonstrates how to fine-tune video appearance by adjusting settings, testing variations, and using LUT presets in editing software like Premiere Pro. By following these steps, content creators can produce professional-looking videos with consistent, high-quality visual performance.


Description

In this video, Josh provides a comprehensive guide to improving on-camera video quality using webcam settings and post-production techniques. Viewers will learn how to optimize their camera's brightness, contrast, and color settings through software applications like Logitech's control panel, and understand the importance of proper lighting and white balancing. The tutorial demonstrates how to fine-tune video appearance by adjusting settings, testing variations, and using LUT presets in editing software like Premiere Pro. By following these steps, content creators can produce professional-looking videos with consistent, high-quality visual performance.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Calibrate webcam settings for optimal image quality

  2. Adjust brightness and contrast using manufacturer-specific software

  3. Perform white balance corrections using neutral objects

  4. Identify and correct color temperature issues

  5. Screenshot and test video settings across multiple devices

  6. Apply LUT presets for consistent color grading

  7. Use post-production tools like Premiere Pro for video enhancement

  8. Create repeatable video quality settings for future productions

  9. Troubleshoot common on-camera video performance problems

  10. Compare and evaluate video quality against professional standards


 

Summary

  • Critical Considerations for On-Camera Video Performances 0:08

    • Josh Lomelino introduces the topic of critical considerations for on-camera video performances and video quality.

    • He emphasizes the importance of using either a webcam or a DSLR setup, each requiring different strategies but relying on the same basic principles.

    • Key settings like brightness, contrast, color, and temperature are highlighted as essential for managing video quality.

    • LUT presets are mentioned as a tool for Applying color adjustments quickly and consistently in post-production.

  • Focus on Webcam Use Case 0:51

    • Josh Lomelino explains that he will primarily focus on the webcam use case, as it is likely the dominant form of production for most people.

    • He discusses the benefits of using specific software applications for webcams, such as Logitech, to manage image quality settings.

    • The Logitech settings control panel is used as an example to demonstrate managing all aspects of the image, starting with brightness adjustments.

    • Josh emphasizes the importance of setting up the environment and lighting properly to minimize ongoing adjustments.

  • White Balancing and Color Adjustments 2:28

    • Josh explains the process of white balancing, using neutral objects like teeth or a white piece of paper to calibrate the camera.

    • He advises adjusting brightness, contrast, and color settings, and suggests testing variations by screenshotting or recording short clips.

    • He shares a personal anecdote about a time when his video looked off due to incorrect white balancing, leading to concerns about his health.

    • The importance of locking in settings, screenshotting results, and storing them for future reference is emphasized.

  • Post-Production Adjustments 4:06

    • Josh discusses the use of post-production tools like Camtasia and Premiere Pro for making quick adjustments if the video still doesn't look right.

    • He mentions using LUT presets, either out of the box or custom ones, to enhance video quality in post-production.

    • Josh considers this a fallback plan rather than a primary method but acknowledges its effectiveness.

    • He introduces Lumetri color in Premiere Pro as an advanced tool for achieving high-quality, polished video quickly and efficiently.

  • Comparing Video Quality and Final Thoughts 5:00

    • Josh highlights the importance of being mindful of all aspects of video quality to compare content side by side with others.

    • He emphasizes the goal of producing excellent on-camera performances with outstanding video quality.

    • Josh concludes the video by mentioning that he will see the audience in the next video.

 


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20: Creating and Avatar Collection


Keywords: Digital, doubles, AI, tools, lighting, image, quality, training, model, green


In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Description

In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Create multiple avatar variations with a consistent naming system

  2. Record high-quality source footage for AI digital double training

  3. Select optimal recording environments (green screen or natural settings)

  4. Capture multiple camera angles for flexible video production

  5. Apply three-point lighting techniques for professional video quality

  6. Use camera settings to record in 4K resolution

  7. Develop a systematic approach to avatar creation and management

  8. Experiment with different avatar styles and gestures

  9. Optimize video recording for AI digital double learning

  10. Implement a multi-camera editing workflow for seamless avatar transitions


 

Summary

  • Building Digital Doubles from Scratch 0:08

    • Josh Lomelino explains the importance of following earlier steps, especially around lighting and image quality, to avoid costly post-production fixes.

    • He emphasizes the need for a two-minute video of oneself speaking directly to the camera, suggesting the use of a wireless mouse for discreet recording.

    • Josh prefers recording against a green screen for flexibility in background changes, but acknowledges the natural setting option.

    • He recommends experimenting with different avatars, using a consistent numbering system for organization, and provides examples of naming conventions for avatar variations.

  • Creating and Managing Avatars 3:19

    • Josh discusses the importance of capturing as many versions as possible for each outfit in one session to ensure consistency in hair, lighting, and clothing.

    • He explains his approach to recording multiple shots or angles simultaneously using different camera angles and a multi-cam edit in video editing software.

    • The three essential angles he always records are a close-up, a medium shot, and a three-quarter side view.

    • Josh mentions the challenges some AI tools pose with the three-quarter view but recommends capturing it for added realism and variety.

  • Recording and Equipment Considerations 4:43

    • Josh advises using a Logitech 4K webcam for better image quality, though a 1080p camera can also yield decent results.

    • He shares his experience with different recording devices, including a phone's rear-facing camera in 4K, a webcam, and a DSLR, and emphasizes the need for experimentation.

    • Josh recommends using the built-in Windows or Mac camera app for recording at the highest resolution possible, with instructions on adjusting settings to force 4K recording.

    • He advises recording a clip without the green screen, looking straight into the camera, and speaking casually to ensure the digital double learns natural behavior.

  • Batch Creating Avatars 6:07

    • Josh introduces a workflow in his video editing software for batch creating avatars, which speeds up the process.

    • He mentions the importance of recording a clip that is at least two minutes long to avoid issues with awkward movements being mimicked by the avatar.

    • Josh explains his setup for recording, including using an adjustable camera arm mounted to his desk for flexibility.

    • He concludes the demo by stating that he will cover more in the next video, indicating the end of the current session.


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21: Creating an Avatar on a Green Screen


Keywords: Green screen, virtual avatar, training video, RGB, Ultra Key


In this tutorial, Josh demonstrates how to create a versatile virtual avatar using a green screen background. By following his step-by-step process, viewers will learn to record a training video, use video editing software to remove the background, and export a high-quality 4K file for avatar creation. The technique allows users to generate a digital double that can be placed on any background, enabling them to create numerous training videos, presentations, and lectures without being physically present. Ultimately, viewers will gain the skills to produce an AI avatar that can work continuously, freeing up their personal time while maintaining professional content production.


Description

In this tutorial, Josh demonstrates how to create a versatile virtual avatar using a green screen background. By following his step-by-step process, viewers will learn to record a training video, use video editing software to remove the background, and export a high-quality 4K file for avatar creation. The technique allows users to generate a digital double that can be placed on any background, enabling them to create numerous training videos, presentations, and lectures without being physically present. Ultimately, viewers will gain the skills to produce an AI avatar that can work continuously, freeing up their personal time while maintaining professional content production.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Shoot a training video using a green screen background

  2. Apply the ultra key filter in video editing software

  3. Create a 100% green color matte

  4. Remove background elements from video footage

  5. Export high-quality 4K video files

  6. Generate a virtual avatar using AI software

  7. Render digital doubles for multiple presentations

  8. Layer virtual avatars over different backgrounds

  9. Integrate avatar presentations with PowerPoint and Canva slides

  10. Produce training content without physical studio time


 

Summary

  • Creating a Virtual Avatar with a Green Screen Background 0:08

    • Josh Lomelino explains the importance of using a green screen background for creating virtual avatars, emphasizing versatility and ease of use.

    • He describes the general principle of achieving a 100% green background in the RGB model, noting the difficulty of achieving perfect green.

    • Josh introduces simple steps to help with the process, including shooting a two-minute training video on a green screen and using 100% green shapes in video editing software.

    • He demonstrates the use of the ultra key filter in video editing software to eliminate the background and adjust settings like feathering, key color, and matte cleanup.

  • Setting Up the Green Screen Workflow 5:18

    • Josh explains the creation of a 100% green color matte in video editing software, specifying the width and height to be 4k.

    • He describes layering the green clip underneath the video track and extending it to the same length as the training clip.

    • Josh mentions the importance of placing additional green color mats to fix any spillover areas and avoid relying solely on the ultra key effect.

    • He outlines the process of setting in and out points, exporting the clip as an MP4 file, and using Adobe Media Encoder for batch rendering.

  • Exporting and Adjusting Settings 8:12

    • Josh details the export settings, including using the h264 codec for high quality and specifying the file type as MP4.

    • He emphasizes the importance of evenly lighting the green screen for a better key and mentions common issues like wrinkles and folds.

    • Josh shows how to create a new avatar in Hey Gen or other virtual avatar software, validating the model by reading a code aloud.

    • He explains the process of uploading source material, validating the camera angle, and retaining 4k footage for higher resolution renders.

  • Using the Virtual Avatar in Various Productions 11:27

    • Josh discusses the flexibility of using the virtual avatar in presentations, lectures, and demos, including mixing with PowerPoint slides and Canvas slides.

    • He highlights the ability to create unlimited digital doubles and the importance of not checking the AI remove background option.

    • Josh explains the use of Camtasia's Remove Color effect to key out the green color in the background and the importance of using high-quality settings.

    • He advises against using proxy footage for making decisions about green screen settings and emphasizes the need for maximum quality settings in video editing software.

  • Final Steps and Infinite Possibilities 14:54

    • Josh concludes by mentioning the infinite possibilities of the workflow, including creating presentations directly inside Hey Gen.

    • He discusses integrating with Canva for timed slide changes and animations, and the option to check the background removal button for a transparent background.

    • Josh reiterates the importance of using the method shown in the video to achieve 4k production quality, even if it requires a more expensive plan.

    • He wraps up the demo, encouraging viewers to explore the various applications and approaches for their virtual avatars.


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22: Locking and Unlocking Content


Locking and Unlocking Content


Description

After completing this video, viewers will understand how to lock and unlock class content by adjusting login and payment requirements. They will learn how to make classes accessible only to logged-in users, and optionally require payment for access. The video demonstrates how to easily update these settings for any class using a straightforward interface. By the end, users will be able to control who can view or participate in class content based on their login and payment status.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Configure class access settings
  • Require user login for content access
  • Set payment requirements for classes
  • Manage user permissions based on login and payment status
  • Update and Apply access controls through the class interface

 


Summary

Summary

  • Locking and Unlocking Content Overview 0:10

    • Josh Lomelino explains the purpose of the demo, which is to demonstrate how to lock and unlock content.

    • He mentions that content can be hidden or made accessible only to logged-in users, with additional conditions like requiring payment.

    • The process involves managing access at the class level, where each class contains units, content items, and resources.

    • Josh emphasizes that the class itself needs to be modified to control access to its content.

  • Modifying Class Settings for Access Control 1:05

    • Josh demonstrates how to modify a class, using the example of the coding Academy.

    • He sets "login required" to true to mandate that users must log in to access the class.

    • Josh explains the option to specify whether payment is required, either as a one-time payment or a recurring subscription.

    • He clarifies that if payment is not required, users can log in but do not need to pay, making the class free but still requiring a login.

  • Handling Payment and Access Permissions 1:57

    • Josh discusses the settings for blocking users without active payment.

    • If payment is not required, he sets this option to false to allow free access to logged-in users.

    • For paid classes, he sets this option to true to ensure that users must have an active payment to access the content.

    • He explains that the system checks if the payment is up to date, especially for recurring payments within the subscription period.

  • Finalizing and Applying Access Settings 2:31

    • Josh concludes by explaining that once the changes are applied and submitted, users will need to adhere to the new access settings.

    • He reiterates that these settings control whether a login is required and if payment is necessary.

    • The process allows for managing various access permutations through a simple user interface.

    • Josh emphasizes that these settings will be enforced when users attempt to access any content within the modified class.

 


 


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23: Wicked Problem to Winning Product


Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.


Description

Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.

After completing this video, viewers will be able to confidently approach product development by identifying significant "wicked problems" and breaking them down into actionable pain points. They will learn to map stakeholders and use strategies like the 5W method to thoroughly understand issues and the people affected. Equipped with primary research skills and tools for stakeholder and ecosystem mapping, learners will be ready to define a clear path toward building an impactful minimum viable product (MVP). Ultimately, participants will leave with a framework to turn ambitious ideas into organized, actionable project plans.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify and define "wicked problems" relevant to real-world contexts
  • Analyze and map key stakeholders and personas affected by the problem
  • Subdivide complex issues into actionable pain points
  • Apply the 5W strategy to systematically understand and frame challenges
  • Create an ecosystem map to visualize relationships among users, systems, and organizations
  • Utilize tools like Miro and Figma for prototyping and solution mapping
  • Conduct research to gather insights and validate pain points using AI tools
  • Organize findings into actionable plans leading to a minimum viable product (MVP)

Summary

  • Defining the Problem and Initial Steps 0:11

    • Josh Lomelino discusses the daunting task of starting with a blank white screen and the importance of defining the problem to be solved.

    • He emphasizes the need for a problem-solving approach, focusing on specific workflow issues like ordering groceries.

    • The process involves mapping out pain points and converting them into solutions, which become features of the minimum viable product (MVP).

    • Josh explains the importance of maintaining a product mindset and the continual iterative process of discovery, design, and refinement.

  • Understanding the Minimum Viable Product (MVP) 2:03

    • Josh elaborates on the concept of an MVP, describing it as the minimum thing needed for a shippable product.

    • He highlights the risk of scope creep and the need to focus on essential features.

    • The development arc is described as a three-step process: discovery, design, and refinement, which repeats continuously.

    • Josh mentions various forms MVPs can take, including apps, web apps, native apps, games, and books.

  • Identifying Wicked Problems 4:59

    • Josh introduces the concept of a "wicked problem," which is complex, interconnected, and has no clear solution.

    • He explains the criteria for identifying wicked problems, including their complexity and the lack of a clear solution.

    • The importance of understanding the people affected by the problem is emphasized, with personas being used to define the target audience.

    • Josh provides examples of wicked problems, such as tracking auto repair warranties and bike repairs.

  • The 5W Strategy and Stakeholder Identification 8:49

    • Josh introduces the 5W strategy (who, what, when, where, why) to help identify and solve wicked problems.

    • He explains the importance of focusing on the people affected by the problem and identifying stakeholders.

    • Josh provides an example of a receipt tracker app and the various stakeholders involved, such as the end user, the company, and the battery manufacturer.

    • The process of mapping out stakeholders and understanding their roles is crucial for defining the ecosystem map.

  • Creating an Ecosystem Map and Using Tools 11:37

    • Josh discusses the creation of an ecosystem map, which defines the landscape and actors involved in the problem.

    • He explains the use of tools like Miro and Figma to create prototypes and answer questions from the ecosystem map.

    • The importance of defining the MVP and building backlogs and agile sprint lists is highlighted.

    • Josh assigns an action step for participants to come up with five to seven big picture problems and identify stakeholders and pain points.

  • Research and Data Mining 14:44

    • Josh emphasizes the need for primary research to validate and refine the identified problems and pain points.

    • He suggests using AI tools like ChatGPT to search forums and Reddit for discussions related to the pain points.

    • The importance of being led by interest and passion in solving the problem is reiterated.

    • Josh concludes the session by encouraging participants to focus on the action steps and start mapping out the problems and stakeholders.


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24: Crafting Vision Videos with AI


Discover how to unlock your product’s potential with this hands-on demo! Learn to identify your audience’s biggest challenges, craft compelling scripts using leading marketing frameworks, and leverage AI-powered tools to create engaging vision videos. Walk away ready to prototype voiceovers, iterate on creative ideas, and connect with your audience through actionable storytelling that drives real results.


Description

Discover how to unlock your product’s potential with this hands-on demo! Learn to identify your audience’s biggest challenges, craft compelling scripts using leading marketing frameworks, and leverage AI-powered tools to create engaging vision videos. Walk away ready to prototype voiceovers, iterate on creative ideas, and connect with your audience through actionable storytelling that drives real results.

This video guides viewers through recognizing and addressing key challenges like lack of clarity, inconsistency, and information overload. By following the step-by-step vision presented, viewers will learn how the app helps them transform these obstacles into opportunities for personal growth and productivity. After watching, audiences will be equipped to download the app, leverage its key features to build better habits, and take actionable steps toward positive change. The video empowers viewers to begin their own transformation journey right away.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify key personal or audience pain points for effective storytelling.
  • Apply the Ray Edwards and Jeff Walker marketing frameworks to structure persuasive messages.
  • Create vision video scripts that drive user engagement and transformation.
  • Utilize generative AI tools to refine scripts and produce impactful voiceovers.
  • Prototype and iterate on marketing materials for maximum audience connection.
  • Launch and promote app features to address user needs and inspire positive action.

Summary

  • Creating a Vision Video Using Marketing Frameworks 0:10

    • Josh Lomelino explains the initial steps for creating a vision video, emphasizing the importance of the Ray Edwards framework.

    • The process involves identifying and amplifying pain points, telling a story, and transforming the narrative to lead to a call to action.

    • Josh introduces the Jeff Walker framework, which follows a similar pain-agitate-solve structure.

    • He discusses the use of ChatGPT to unearth pain points and personas, integrating this information into the script writing process.

  • Script Writing and User Problems 5:13

    • Josh details the process of writing a script using the Ray Edwards framework, focusing on the top three common problems.

    • He lists the top three problems: lack of clarity, inconsistency, and lack of accountability.

    • The script aims to show a transformation from pain to breakthrough, with a vision video lasting two to three minutes.

    • Josh emphasizes the importance of defining marketing before finishing the product to connect with the audience effectively.

  • Iterating the Script and Using Generative AI 10:44

    • Josh explains the process of creating multiple versions of the script, using ChatGPT and Claude AI for brainstorming and refining.

    • He highlights the importance of providing detailed instructions to the AI tools to ensure they stay within the desired framework.

    • Josh discusses the use of teleprompter scripts to ensure the spoken words are accurate and readable.

    • He mentions the use of 11 Labs for generating voiceovers, which helps in prototyping and refining the script.

  • Finalizing the Script and Preparing for Video Production 27:00

    • Josh talks about the importance of testing different versions of the script with focus groups to get valuable market feedback.

    • He explains the process of creating a Google Doc to keep track of different versions of the script and related content.

    • Josh introduces the Jeff Walker framework, which is used for product launches, and compares it with the Ray Edwards framework.

    • He discusses the final steps of creating the vision video, including generating animatics, storyboards, and visual content.

  • Generating Audio and Selecting Voices 36:23

    • Josh demonstrates the use of 11 Labs to generate audio performances from the script, using his own voice as a clone.

    • He explains the process of selecting and Applying different voices from the 11 Labs library to experiment with different tones and styles.

    • Josh highlights the importance of exporting the audio in WAV format for higher quality and flexibility in editing.

    • He discusses the potential use of multiple voices to create a cast of characters in the vision video.

  • Editing and Refining the Vision Video 58:53

    • Josh outlines the next steps for editing the audio and video content, including creating animatics and storyboards.

    • He emphasizes the importance of aligning the visuals with the audio track to ensure the narrative flows smoothly.

    • Josh discusses the use of AI-generated video content for B-roll footage to show the app in use.

    • He concludes by summarizing the overall process of creating a vision video, from script writing to final production, and the role of various tools and frameworks in achieving this.


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25: Building an Effective MVP


This demo walks you through a dynamic, actionable framework for transforming user pain points into a Minimum Viable Product (MVP) using Agile user stories. You'll learn how to brainstorm and document personas, reframe core problems as needs, and translate those into actionable features with step-by-step guidance. The session demonstrates both hands-on manual methods and the use of powerful AI tools—like ChatGPT—to rapidly generate and refine user stories, making the product development process more efficient. By the end, you'll be equipped with practical strategies to build, organize, and launch your own MVP, leveraging proven workflows and modern AI support.


Description

This demo walks you through a dynamic, actionable framework for transforming user pain points into a Minimum Viable Product (MVP) using Agile user stories. You'll learn how to brainstorm and document personas, reframe core problems as needs, and translate those into actionable features with step-by-step guidance. The session demonstrates both hands-on manual methods and the use of powerful AI tools—like ChatGPT—to rapidly generate and refine user stories, making the product development process more efficient. By the end, you'll be equipped with practical strategies to build, organize, and launch your own MVP, leveraging proven workflows and modern AI support.

In this video, viewers will learn a practical framework for developing a Minimum Viable Product by systematically transforming user pains into actionable features through needs analysis and Agile user stories. By following along, participants will discover how to brainstorm and document user personas, define core problems, and leverage AI tools to accelerate feature development. Completing the video equips viewers with the skills to map out, organize, and build a comprehensive feature backlog tailored to their users' needs. Ultimately, you’ll be able to Apply this structured approach to launch your own MVP efficiently and effectively.


Personas and Vision Document

Here is the template you can clone to define your app. 


Workflow Summary Guide

Click here to get the 10 step workflow summary guide and supplemental resources


Prompt Cheat Sheet

Click here to get the ultimate prompt cheat sheet of every prompt used end to end. Below is the Prompt Atlas showing the 8 categories of prompts in the prompt cheat sheet guide. 

 

Prompts Guide Atlas


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify user pains and core challenges.
  • Articulate user needs from pain points.
  • Develop user personas representing target audiences.
  • Translate needs into actionable Agile user stories.- Leverage AI tools for feature generation and backlog creation.
  • Document and organize user stories in structured formats.
  • Create comprehensive feature backlogs.
  • Refine and adapt frameworks for rapid product development.

Summary

Introduction to MVP and Ecosystem Mapping (0:00:09)  
Josh introduces the concept of the Minimum Viable Product (MVP), emphasizing the importance of defining pain points, needs, and features for different stakeholders and mapping the overall project ecosystem

Three-Part Agile User Story Process (0:00:09)  
Josh outlines a sequential framework: converting pains into needs and then into features, which are written as Agile user stories, highlighting the value of progressing step-by-step rather than jumping directly to user stories.

Business Vision Planning and Personas (0:08:36)  
The importance of developing user personas is discussed, showing how various archetypes (e.g., medical doctors, programmers, teachers) help clarify specific needs by associating real-life pains and developing empathy-driven solutions.

Pain, Need, and Feature Transformation (0:18:15)  
Demonstrates, with the example of a medical doctor, how individual pains are rewritten into user needs and further translated into actionable features, using empathetic design as a core principle.

Manual and AI-Assisted User Story Generation (0:27:50)  
Josh explains how manually defining the framework prepares for leveraging AI tools, which accelerate the process of drafting needs and Agile user stories for each persona.

Leveraging AI for Brainstorming and Data Mining (0:37:51)  
Describes incorporating AI chatbots (e.g., ChatGPT, Gemini) to quickly generate, format, and expand user stories and pain points, as well as methods for data mining common user problems using AI.

Persona and Backlog Development Workflow (0:47:00)  
Shares how organizing and summarizing ideas with AI and mind mapping tools streamlines persona development and backlog creation, allowing for comprehensive project planning and smoother team collaboration.

Iterative Process and Documentation Completion (0:55:56)  
Details the ongoing, iterative approach of developing user personas and scenarios, curating and refining user stories, and documenting all features in structured formats for future product development steps.

 


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