This video provides a detailed, actionable plan for conducting comprehensive traffic research. Viewers will learn how to use SimilarWeb to measure the monthly traffic volumes of competitor websites, allowing them to identify the major players based on traffic data. The video then introduces SEMrush as a powerful tool for analyzing the traffic and keyword data of these competitors, equipping viewers with the insights needed to develop an effective traffic strategy and architecture. By the end of this video series, participants will be able to automate the data collection process and integrate relevant keywords into their content to ensure search engine relevance and avoid algorithm penalties.
Measure the monthly traffic volumes of competitor websites using SimilarWeb.
Identify major competitors based on website traffic data, not just revenue or user base.
Analyze the traffic and keyword data for competitors using SEMrush.
Integrate relevant keywords into content to ensure search engine relevance and avoid algorithm penalties.
Develop a comprehensive traffic strategy and architecture based on the actionable data collected from SimilarWeb and SEMrush.
Automate the data collection process to streamline the traffic research and planning.
Apply the frameworks and examples provided in the subsequent videos to effectively utilize SimilarWeb and SEMrush.
Leverage the insights from optional tools like Alexa, Ahrefs, and URL Profiler to further enhance the traffic research.
Overview of Traffic Research Strategy (0:00:08 - 0:01:15)
Josh Lomelino explains the goal of the demo: to provide a detailed, actionable plan for traffic research
He clarifies the importance of keywords, noting that Google has deprecated the meta keyword tag due to misuse
The focus is on integrating keywords into content to avoid algorithm manipulation and ensure relevance
Josh outlines the initial steps of the traffic research process, emphasizing the use of SimilarWeb for competitor traffic analysis
Utilizing SimilarWeb for Traffic Analysis (0:01:15 - 0:02:00)
Josh details the first step in the traffic research process: using SimilarWeb to measure monthly traffic volumes of competitor websites
He explains that this metric helps identify major competitors based on traffic, not necessarily revenue or user base
The traffic data collected will be crucial for developing the traffic strategy and architecture
Josh mentions that this step is foundational and will be further explained in subsequent videos
Introduction to SEMrush for Competitor Analysis (0:02:00 - 0:02:40)
Josh introduces SEMrush as the next tool in the traffic research process
He plans to provide examples and frameworks from his resources to guide the audience through the SEMrush usage
The process involves a two-step approach, with SEMrush being the primary tool
Josh notes that additional tools like Alexa, Ahrefs, and URL Profiler are optional but can provide valuable insights
Future Steps and Actionable Data (0:02:40 - 0:03:00)
Josh announces that future videos will cover the use of SimilarWeb and SEMrush in detail
He emphasizes that the data collected from these tools will be highly actionable and crucial for the overall traffic architecture plan
The goal is to automate the data collection process to develop a comprehensive traffic strategy
Josh reiterates the importance of integrating keywords into content to ensure search engine relevance and avoid penalties