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Privacy Policy


 

Anomaly Studios, LLC Privacy Policy

Effective date: March 14, 2018, updated June 15th 2019

Anomaly Studios, LLC, also doing business as Anomaly Learning and the Coding Academy ("company", "us", "we", or "our") operates the  https://anomalystudios.com, https://learn.anomalystudios.com, https://classes.anomalystudios.com  UnityXD, Coding Academy websites and apps (the "Service").

 

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.anomalystudios.com/terms-of-use-and-conditions

 

As stated in our Terms of Use, our website and Services are offered and available only to you, if you are (a) that You have not been previously suspended or removed from the Website by Anomaly Learning; (b) that You are either (i) at least 13 years of age or (ii) Your parent and/or guardian has consented to Your use of the Website; and (c) that your registration and your use of the Website is in compliance with any and all applicable laws and regulations.

We are obligated to ask for your explicit consent and give explicit terms of what users are giving consent to.

Definitions

Personal Data

Personal Data or Personally Identifiable Information means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Processing

"processing" generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure.

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on a User's device. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For example, by ensuring that users are finding what they are looking for easily.

 

Data Controller

Data Controller means the natural or legal  person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

 

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

User

The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

 

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Our collection, use, and disclosure of Student Data are governed by our Privacy Policy and Terms of Use and also by the provision of the Family Educational Rights and Privacy Act (FERPA), the Children's Online Privacy Protection Act (COPPA), General Data Protection Regulation (GDPR), and applicable state laws that relate to the collection of Student Data.

Our cookies do not collect Personal Information or Children's Personal Information, and we do not combine the general information collected through these cookies with other Personal Information or Children's Personal Information to tell us who you are or what your user name or email address is.

If you come to our business through a sales affiliate, cookies are used to associate your account and information with the sales affiliate in order to calculate sales commissions.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). We only ask for Personally Identifiable Information where it is reasonably necessary to provide the Services. Personally identifiable information may include, but is not limited to:

●      Email address

●      First name and last name

●      Phone number

●      Address, State, Province, ZIP/Postal code, City

●      Credit Card Payment Information

●      Your Birthdate and Place of Birth

●      Workplace of School

●      A Photo

●      IP Address

●      Metadata

●      Education Records

●      Cookies and Usage Data

●      Posts on Social Media and more

 

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Location Data

We may use and store information about your location if you give us permission to do so ("Location Data"). We use this data to provide features of our Service, to improve and customize our Service.

 

You can enable or disable location services when you use our Service at any time, through your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.We may gather anonymous information about Users through cookie technology on an individual and aggregate level.

 

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

 

Examples of Cookies we use:

●      Session Cookies. We use Session Cookies to operate our Service.  which expire after a short time or when you close your browser, and persistent cookies, which remain stored in your browser for a set period of time. We use session cookies to identify you during a single browsing session, like when you log in

●      Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

●      Security Cookies. We use Security Cookies for security purposes.

●      Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

●      Analytics Cookies. enable us to monitor and analyze web traffic and can be used to keep track of user behavior.

●      Social Media Cookies. We use Social Media Cookies for various Social Media platforms like Facebook, Twitter, Youtube, Linkedin, and Instagram to allow interactions with their services.

●      Email marketing. We collect name and email address when you register for a webinar or event, request a free resource or join a waiting list, via Infusionsoft

 

Non-Personal Information
Web Beacons, also known as pixel tags and clear GIFs, ("Web Beacons"), are electronic images that allow a website to access cookies and help track marketing campaigns and general usage patterns of visitors to those websites. Web Beacons can recognize certain types of information, such as cookie numbers, time and date of a page view, and a description of the page where the Web Beacons are placed. No Personally Identifiable Information about you is shared with third parties through the use of Web Beacons on our website. However, through Web Beacons, we may collect general information that will not personally identify you, such as: Internet browser, operating system, date of visit, time of visit and path taken through the website.

When we collect usage information (such as the numbers and frequency of visitors to the Website), we only use this data in aggregate form, and not in a manner that would identify you personally.  For example, this aggregate data tells us how often users use parts of the Services, so that we can make the Services appealing to as many users as possible.  We may also provide this aggregate information to our partners; our partners may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal experience. We do not disclose aggregate information to a partner in a manner that would identify you personally.

 

We use tracking and cookies data for the following purposes:

●      Authentication and security. Cookies help authenticate your access to Anomaly Learning and prevent unauthorized parties from accessing your accounts.

●      Preferences. Cookies help us remember your settings on the pages you visit, so that we can display your preferred content the next time you visit, or preferred language or the country you're in, so we can provide content in your preferred language without asking each time you visit.

●      Analytics and research. Cookies help us test different versions of Anomaly Learning to see which features or content users prefer, web beacons help us determine which email messages are opened, and cookies help us see how you interact with Anomaly Learning, like the links you click on. We also work with a number of analytics partners, including Google Analytics, who use cookies and similar technologies to help us analyze how users use the Services.

●      Personalized content. Cookies help us provide more relevant content.

●      Advertising. To provide you with more relevant advertising. Note that advertising and targeting only happens through our marketing web pages. No marketing or advertising occurs within our platforms when you are logged into your account. We do this so that only advertising appears to parents and not to children. It is our practice and policy to never display advertising to children. 

●      Improve Services. Cookies help us analyze user's experience with our services so that we may improve.

 

 

Information We Collect Automatically

Some information is collected automatically by servers and the services that run the Internet. Additional Metadata is collected for data logs and for security to ensure our platform is a safe place for all. Automatic information collection is described below.

●      Device Information: including your IP address, browser types, browser language, operating system, platform type, gaming platform, device types, and device IDs such as unique identifiers, advertising identifiers, or gaming platform identifiers.

●      Usage Information: including files you download, domain names, landing pages, your browsing activity, what you click, scrolling and keystroke activity, pages viewed, advertising viewed or visited, forms or fields you complete or partially complete, search terms, whether you open an email and your interaction with the content, access times, and error logs, and other similar information.

●      Location Information: including the city, state and ZIP code associated with your IP address, information derived through WiFi triangulation, and precise location information from GPS-based functionality on your mobile devices or from your use of our Mobile Apps, and with your consent, your precise GPS information. (If you are using one of our native apps, and only if you explicitly turned GPS service on within the app, the precise location information from GPS-based functionality will be shared on from your mobile devices or from your use of our Mobile Apps. Your explicit consent is required within our apps for, your precise GPS information to be shared to our systems.)

●      Viewing Behavior: including the content you view, how long you watch each video, the quality of the service you receive (e.g. buffering, load times).

●      Offline Information.  Certain information may also be stored while you are offline and transmitted to us when you next connect to the Internet, regardless of where you connect from or the device you use to connect.

 

 

Google Analytics

We use a tool called "Google Analytics" to collect information about the users of our services. Google Analytics collects information such as how often users visit our website site, what pages they visit when they do so, and what other sites they used prior to coming to our website. We use the information we get from Google Analytics to analyze performance so we can improve our services, including to help customize our website for users.

How to provide or withdraw consent to the installation of Cookies

Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features and services (particularly those that require you to sign-in) may not function properly if your cookies are disabled. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and perform certain functions with it.

 

Through browser preferences, it is also possible to delete Cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of Cookies by our website.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

 

With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party's privacy policy, or by contacting the third party.

 

Notwithstanding the above, the Owner informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools.

Use of Data

Anomaly Studios, LLC uses the collected data for various purposes:

●      To provide and maintain our Service

●      To notify you about changes to our Service

●      To allow you to participate in interactive features of our Service when you choose to do so

●      To provide customer support

●      To gather analysis or valuable information so that we can improve our Service

●      To monitor the usage of our Service

●      To detect, prevent and address technical issues

●      To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

●      To comply with applicable laws, regulations, court orders, government and law enforcement agencies' requests.

 

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
We may process your Personal Data because:
●       We need to perform a contract with you
●       You have given us permission to do so
●       The processing is in our legitimate interests and it is not overridden by your rights
●       For payment processing purposes
●       To comply with the law

Retention of Data

Anomaly Studios, LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy and that the data is required to offer our services. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, perform our services, and enforce our legal agreements and policies.

 

Anomaly Studios, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

 

You may exercise your right to request your personal information to be deleted by Anomaly Studios, LLC.

We will hold on to personal information only as long as is reasonably necessary for the purpose for which it was collected. We will securely dispose of it once you no longer have a legitimate reason for retaining it.l

 

Transfer Of Data

Your information, including Personal Data, may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

 

Anomaly Studios, LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

 

Transfer of personal information to countries outside the EU/EES

If you choose to use our Services from the European Union, please note the following information:

 

Anomaly Studios, LLC is based in the United States of America. Your personal information is therefore transferred outside the European Union ("EU") and European Economic Area ("EEA"). Such transfer is necessary for the performance of the contract between you Anomaly Studios, LLC

 

Your PII is also transferred to and processed by third party payment providers and your bank. Such transfers are necessary for performance of the contract between you and Anomaly Studios, LLC(article 49.1 (b) of the GDPR).

 

In order for us to provide the Services to you, your personal information will be transferred to, and stored at/processed in the United States. Your personal data may also be processed by staff operating outside the European Economic Area (EEA), such as in India and the Philippines, who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this notice.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Anomaly Studios, LLC  aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

●       The right to refuse to become a data subject
The right to be informed with anything that happens with your personal data and to know what it is used for

●       The right to refuse processing

●       Unless other contractual issues exist or if proprietary company rights exist (of which you should be informed of before you allow your data to be processed) then you can request a copy of your data.

●       The right to erasure

●       The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

●       The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

●       The right to object. You have the right to object to our processing of your Personal Data.

●       The right of restriction. You have the right to request that we restrict the processing of your personal information.

●       The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

●       The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

 

 

Disclosure Of Data

Who we Share your Data with

 

There are some kinds of information you should never provide without student permission including student names, numbers, citizenship, gender, ethnicity, religious and other preferences, grades, GPAs, and class schedules or any other identifiable information.

We may use data which has been de-identified and/or aggregated for product development, research, analytics and other purposes, including for the purpose of analyzing, improving, or marketing the Anomaly Studios, LLC Services. In certain occasions, Anomaly Studios, LLC may share this data with business partners to improve our services or offerings. If we disclose information to authorized business partners to conduct research on online education or assist in understanding the usage, viewing, and demographic patterns for certain programs, content, services, promotions, and/or functionality on our Service, such data will be aggregated and/or anonymized to reasonably avoid identification of a specific individual.

Business Transaction

If Anomaly Studios, LLC is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, Anomaly Studios, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Anomaly Studios, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

●      To comply with a legal obligation

●      To protect and defend the rights or property of Anomaly Studios, LLC

●      To prevent or investigate possible wrongdoing in connection with the Service

●      To protect the personal safety of users of the Service or the public

●      To protect against legal liability

 

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

"Do Not Track" Signals under the California Online Protection Act (CalOPPA)

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

 

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Rights

Anomaly Studios, LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

 

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

Schools must annually notify parents of students and eligible students in attendance of their rights under FERPA.

 

In certain circumstances, you have the right:

●      To access and receive a copy of the Personal Data we hold about you

●      To rectify any Personal Data held about you that is inaccurate. If you believe that any PII we are holding is incorrect or incomplete please send an email with your specific request to support@anomalystudios.com

●      You have the right to request your personal information to not be processed

●      You have the right to give consent to disclosures

●      You have the right to file a complaint

●      To request the deletion of Personal Data held about you

 

You have the right to data portability for the information you provide to Anomaly Studios, LLC. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

 

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

 

These third parties may have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Not all providers below will have your data as this is a full representation of 3rd party providers for all our customers servicing a variety of contracts for platforms and services. Only data that is needed for the delivery of the Service is shared with providers to administer the Service.

 

Amazon Web Services

●      Hostgator and Endurance International Group: Their privacy policy can be viewed at: https://www.endurance.com/privacy/privacy

●      Google Apps for Business

●      Google Cloud/Firebase

●      Teachable

●      TeamworkPM

●      TeamworkDesk

●      Infusionsoft

●      Zapier

●      ScheduleOnce

●      OneSignal

●      Copper

●      ClickFunnels

●      ShareThis

●      Inspectlet

●      QuickBooks and QuickBooks Payments

●      Tawk.to Live Support: Their privacy policy can be viewed at: https://www.tawk.to/privacy-policy/

●      Cloudflare: Their privacy policy can be viewed at https://www.cloudflare.com/privacypolicy/

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

●      Google Analytics

●      Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

●      You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

●      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

●      Google AdSense & DoubleClick Cookie

●      Google, as a third party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.

●      You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Behavioral Remarketing

Anomaly Studios, LLC uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

●      Google AdWords

●      Google AdWords remarketing service is provided by Google Inc.

●      You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

●      Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

●      For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

●      Twitter

●      Twitter remarketing service is provided by Twitter Inc.

●      You can opt-out from Twitter's interest-based ads by following their instructions: https://support.twitter.com/articles/20170405

●      You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page: https://twitter.com/privacy

●      Facebook and Instagram

●      Facebook remarketing service is provided by Facebook Inc.

●      You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

●      To opt-out from Facebook's interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

●      Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

●      For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation

●      Pinterest

●      Pinterest remarketing service is provided by Pinterest Inc.

●      You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data

●      You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://about.pinterest.com/en/privacy-policy

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

 

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

 

The payment processors we work with are:

●      Apple Store In-App Payments

â—‹      Their Privacy Policy can be viewed at https://www.apple.com/legal/privacy/en-ww/

●      Google Play In-App Payments

â—‹      Their Privacy Policy can be viewed at https://www.google.com/policies/privacy/

●      Stripe

â—‹      Their Privacy Policy can be viewed at https://stripe.com/us/privacy

●      PayPal or Braintree

â—‹      Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

●      Authorize.net

â—‹      Their Privacy Policy can be viewed at https://www.authorize.net/company/privacy/

●      Infusionsoft by Keap

â—‹      https://keap.com/legal/privacy-policy

â—‹      https://keap.com/legal/data-security

â—‹      https://keap.com/legal/data-protection-faq

●      WePay by Chase

â—‹      https://go.wepay.com/terms-of-service#us

â—‹      https://go.wepay.com/privacy-policy

 

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

We believe that protecting the privacy of all people is of paramount importance. Protecting the privacy of children is especially important. For that reason we will never collect or maintain information that is not necessary for the delivery of the Service. For account holders of student accounts we only collect a Pseudonym (nick name), username, and password to login to our services. This information is never shared or publicly displayed. Our Service does not address anyone under the age of 13 ("Children") as parents must create and maintain the account.

 

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

We are proud supporters of the Student Privacy Pledge. Our collection and use of Student Records is governed by our contracts with the Schools, by our Privacy Policy, and by applicable privacy laws. For example, we work with Schools to help protect personal information from the Student's educational record, as required by the Family Educational Rights and Privacy Act ("FERPA"), and to protect the personal information of students under 13 consistent with the Children's Online Privacy Protection Act ("COPPA"). If you have any questions about reviewing, modifying, or deleting the personal information of a School User accessing the Service through a School partner agreement, please contact your School directly.

When our Service is  used by a School in an educational setting, we may rely on the School to provide the requisite consent from the child's parents for Anomaly Studios, LLC to collect information from a School User under the age of 13. Look at our Terms of service to see more details on consent for children to use our services

Teachers can create accounts on behalf of Students. When registering an account for a Student who is under the age of 13 (a "Child"), the Teacher represents and warrants that they or the educational organization they work for has proper permission to register the Child to use our services.

Information Your Child Can Share

By registering and creating an account for your child, your child will not be able to share information, including photos, videos, audio, and location, publicly and with others. If your child shares information publicly, it would have to be outside of our system and it is strongly advised to not do so as it may be indexable by search engines like Google Search. We are not responsible for the content uploaded by any user.

 

Anomaly Studios, LLC will not serve personalized ads to your child, which means ads will not be based on information from your child's account. Instead, ads may be served to a parent or teacher if they have visited our website for marketing purposes. Your child will never be served  ads served by other (non-Google) ad providers, including ads personalized by third parties because we never advertise to children.

 

 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

 

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

 

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

●      By email: support@anomalystudios.com

●      By visiting this page on our website: http://www.anomalystudios.com/privacy-policy

●      By mail: Anomaly Studios, LLC. P.O. Box 682592. Franklin, TN 37064

 

 

 

 


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2: Terms of Use and Conditions


Terms of Use and Conditions


 


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3: Header Images Component Tutorial


Header Images Component Tutorial


In the video above you can use the chapters menu to jump to main chapters of the video or use the time code references below to manually jump to parts of the video. The video also has searchable transcripts in the video player. These features are shown below.

 

If you are looking for a quick tech demo of how to integrate the Header Image Component simply start at 1:18 in the video demo above and you will get a full breakdown of the essentials in less than two minutes. 

Then continue on for the remainder of the demo to get a variety of creative design strategy tips and techniques to help provide a world-class visual experience for your site.

 


The header image component provides a versatile and visually impactful way to set the tone and context for web page content. This demo will show you how header images can be used in either a fixed width or full browser width layout, allowing for creative flexibility in design.

The technical steps for using the Header Image Component are very simple and straight forward. As such, the primary focus of this demo is to show a variety of creative strategies of you can use image styles to set the tone and mood of your user experience. If you are looking for the technical steps you can jump straight to 23:10 in the video above. You will see the steps completed in just a few clicks. 

This demo covers various creative strategies like using blurred images, color saturation, and logo overlays to establish the desired mood and branding. The process for implementing header images was shown to be straightforward, leveraging Photoshop templates to easily size and export assets. The demo emphasizes the importance of coordinating header imagery with body content to create a cohesive user experience. The demo highlights the power of the header image component to elevate the visual design of a website through a simple yet effective implementation.

Summary

  • Header Image Component Overview [0:01]

    • Josh Lomelino introduces the header image component, emphasizing its optional nature but noting its importance for design aesthetics and consistency.

    • The header image can be used for various purposes, such as Success Path diagrams, and is flexible across different form factors (mobile, tablet, desktop).

    • The header image can occupy either a fixed size or full screen width, adapting dynamically to the device's size.

    • Josh demonstrates how the header image component adjusts its size and position on different devices, including mobile and desktop.

  • Fixed vs. Full Width Header Images [3:21]

    • Josh explains the two primary ways to use the header image component: fixed width and full width.

    • A fixed width image is useful for Success Path diagrams, showing the user's progress through content.

    • The full width image spans the entire browser width, providing a dynamic and adaptive look.

    • Josh shows examples of both fixed and full width images, highlighting their respective uses and benefits.

  • Creative Strategies for Header Images [6:58]

    • Josh discusses various creative strategies for using header images, including blurred images, color saturation, and logo overlays.

    • Blurred images can set the tone and texture of the page, while color saturation can enhance the mood of different sections.

    • Logo overlays can be used to show product or company logos, or sub-brands within an organization.

    • Photographic images, including cropped photography, can create visual interest and set the stage for the content.

  • Implementation and Exporting Images [10:59]

    • Josh provides a step-by-step guide on implementing header images, including the best image sizes for full width and fixed width images.

    • For full width images, the recommended size is 2300 pixels wide by 240 pixels tall.

    • For fixed width images, the recommended size is around 1448 by 308 pixels.

    • Josh demonstrates how to export images from Photoshop, ensuring they are the correct size and quality for the header component.

  • Using Templates and Media Manager [22:49]

    • Josh explains the use of templates for header images, including full width and fixed width templates.

    • The templates are structured to allow easy drag and drop of images, with layers for different elements like logos and header images.

    • Josh shows how to use the media manager to upload and manage images, emphasizing the importance of consistent file organization.

    • He also discusses the flexibility of using open-source image editing software like GIMP and Procreate.

  • Coordinating Header and Body Images [36:04]

    • Josh demonstrates how to coordinate header images with body images to create a unified look and feel.

    • He explains the process of exporting and uploading images, ensuring they are the correct size and quality.

    • Josh highlights the importance of file naming conventions to avoid issues with server caching.

    • He shows how to update and replace images in the media manager, ensuring the new images are correctly integrated into the page.

  • Creative Freedom and Customization [36:20]

    • Josh encourages users to explore different creative strategies for header images, including using stock imagery from sites like Unsplash.

    • He emphasizes the importance of having a clear license for any content used.

    • Josh demonstrates how to use different effects and adjustment layers in Photoshop to enhance the look of header images.

    • He shows how to create a visual content brainstorm spreadsheet to plan and organize images for different pages or classes.

  • Handling Image Caching and Updates [45:00]

    • Josh explains how to handle issues with image caching, including clearing browser cache or renaming files to force updates.

    • He demonstrates the process of updating and replacing images in the media manager, ensuring the new images are correctly integrated.

    • Josh highlights the importance of testing and refreshing the page to ensure the new images are visible.

    • He provides tips for managing and organizing images in the media manager to maintain consistency and efficiency.

  • Final Thoughts and Best Practices [49:17]

    • Josh summarizes the key points of the tutorial, emphasizing the flexibility and creative freedom of the header image component.

    • He encourages users to explore the examples and templates provided, using them as inspiration for their own designs.

    • Josh highlights the importance of consistent file organization and proper image sizing for optimal performance.

    • He concludes with a reminder to always test and refresh the page to ensure new images are correctly displayed.


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4: Going Deeper - How to Build out the Curriculum Plan


Going deeper


Summary

  • Building the Curriculum Framework 0:02

    • Josh Lomelino discusses the progress made on the initial curriculum framework and the transition to building out additional details.

    • Emphasis on focusing on actions and outcomes, particularly in Unit 2, which involves improving health markers.

    • Josh outlines the milestones and action steps, including setting up a health dashboard and creating a vision plan for health markers.

    • The importance of aligning action steps with outcomes and ensuring they are written in outcomes form.

  • Defining Action Steps and Milestones 1:03

    • Josh details the three milestones and associated action steps for improving health markers.

    • The action steps include getting medical labs, setting up a health dashboard, and creating a vision plan.

    • Josh emphasizes the need to reuse and adapt these action steps for other parts of the curriculum.

    • The growth arc for students involves becoming aware of their health markers, visualizing their current state, and planning for improvement.

  • Mapping Action Steps to Outcomes 5:12

    • Josh explains the process of mapping action steps to outcomes and ensuring they align with the journey arc.

    • The final matrix is used to record and validate the teaching plan, ensuring it helps students achieve their goals.

    • Josh copies and pastes action steps as a starting point, emphasizing the importance of alternating colors for clarity.

    • The matrix helps in structuring and organizing the curriculum, making it easier to see the progress and alignment with outcomes.

  • Developing Assessments and Teaching Topics 6:52

    • Josh introduces the concept of assessments and their role in the curriculum, using a lecture-demo-apply model.

    • The importance of aligning assessments with outcomes and ensuring they contribute to higher levels of learning.

    • Josh discusses the process of breaking down assessments into smaller tasks and ensuring they are correlated with outcomes.

    • The need for a structured approach to course mapping, moving from lower to higher levels of Bloom's Taxonomy.

  • Creating a Structured Curriculum Plan 14:33

    • Josh emphasizes the importance of having a clear plan for each unit, including teaching topics and assessments.

    • The lecture-demo-apply model is used to structure the curriculum, with lectures focusing on conceptual understanding and demos on application.

    • Josh outlines the process of creating a demo for setting up a health dashboard and a vision plan.

    • The importance of having a placeholder for tools and resources that will be developed later in the process.

  • Iterative Development and Refinement 21:24

    • Josh describes the iterative process of developing the curriculum, including taking walks to brainstorm ideas.

    • The use of AI to query and organize thoughts, creating structured outlines and assignment sheets.

    • The importance of having a clear labeling system for organizing curriculum content.

    • Josh emphasizes the need to wait until the plan is solid before creating content to ensure it aligns with the success path.

  • Finalizing the Curriculum Plan 33:57

    • Josh discusses the final steps in the curriculum development process, including copying and pasting items into project management software.

    • The importance of having a clear plan for each unit, with each topic mapped to an outcome.

    • Josh emphasizes the need for a final check to ensure there are no dangling topics or content that does not align with outcomes.

    • The focus on success and ensuring that the curriculum helps students move towards their goals.

 

Here are some strategies to make the curriculum development process more iterative and adaptable:

Here are some strategies to make the curriculum development process more iterative and adaptable:

  1. Use a flexible framework like the curriculum matrix. This allows you to easily rearrange and update content, outcomes, and assessments as you refine the plan.
  2. Incorporate regular brainstorming and ideation sessions, like the walks you described. This helps generate new ideas and adapt the plan based on your evolving thoughts.
  3. Leverage AI and automation tools to quickly organize and structure your ideas. This makes it easier to iterate on the content and assessments.
  4. Build in frequent check-ins and reviews to validate the curriculum plan aligns with the desired outcomes and success path. This enables you to make adjustments early on.
  5. Maintain a clear labeling and organization system, as you mentioned with the topic numbering. This makes it simpler to track changes and see how different elements fit together.
  6. Avoid getting too attached to specific content or assessments early on. Keep an open mindset to revise and refine based on what works best for student success.
  7. The key is balancing structure and flexibility - using the matrix as a guiding framework while leaving room for iterative improvements throughout the development process. This iterative approach helps ensure the final curriculum effectively supports learners in achieving their goals.

 


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5: Contact Us


Contact Us


If you have any questions, please don't hesitate to contact us. You may call or e-mail us for questions you may have. We love hearing from our customers. The Anomaly team provides support and attention. We are owners of a specialized business and suite of products and we take pride in the excellence of our work. We are serious about creating the best experience for our clients as we enhance and add value to their organizations. We are also serious about the personal attention we provide for our customers.

Phone: (615) 200-0514

E-mail: support@anomalystudios.com 

For Support Requests:

Click here to login to the support portal. If you don't have an account click the Sign Up button in the upper right.

 

Mail:

Anomaly Studios, LLC
P.O. Box 682592
Franklin, TN 37068

Zoom Meeting:
Click here to schedule a real-time live Zoom call with our Founder, Joshua Lomelino.

 


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6: Automated Video Production Pipeline


Automated Video Production Pipeline


Description

This video guides you through setting up an automated video production pipeline, from selecting and testing brand voices using Eleven Labs to pairing them with digital avatars in HeyGen. By following the steps, you'll learn how to catalog and integrate voices, match them with visual characters, and generate preview videos for evaluation. Once you complete the video, you'll be able to efficiently create, test, and organize multiple spokesperson options for your brand's automated content generation. This process empowers you to streamline video production and build a scalable library of branded video assets.

 


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify suitable brand voices using generative AI tools.

  • Catalog and organize voice and avatar options for efficient selection.

  • Integrate third-party voices into video production platforms.

  • Pair voices with digital avatars to create compelling spokesperson combinations.

  • Generate and preview automated video content for evaluation.

  • Document and track production assets for streamlined workflow.

  • Select and finalize top spokesperson options for automated content generation.

 


Summary

  • Introduction to Automated Video Production Pipeline (00:00:00 – 00:00:59)
    Josh kicks off the demo by outlining the goal: selecting brand-aligned voices and digital doubles (either your own clone or hired actors), organizing those assets, and laying out the end-to-end steps needed to spin up a fully automated video production pipeline.

  • Content Sequencing Concept and Cloning (00:00:59 – 00:02:20)
    He explains the core idea of building a repeatable sequence of content—cloning a finished production over and over—so you can continually generate new videos by plugging different scripts into the same automated workflow.

  • Defining Digital Doubles and Voice Types (00:02:20 – 00:03:11)
    Josh clarifies terminology (digital twin vs. digital double), walks through the two main “buckets” of voice assets (personality-based clones vs. spokesperson avatars), and discusses how to mix and match them depending on your brand needs.

  • Selecting Platforms for Generative AI and Deployment (00:03:11 – 00:04:00)
    He emphasizes the importance of vetting your generative-AI tools—voice engines and video avatars—and making sure they’re compatible with your target platforms before committing to any given solution.

  • Brand-Focused Workflow and SRT Utilization (00:04:00 – 00:05:25)
    Josh decides to focus on one streamlined method for this demo, using a single SRT transcript file as the “source of truth” for automation—underscoring that a clean, well-formatted SRT is absolute gold when you’re architecting an automated pipeline.

  • Importing SRT and Leveraging Automation (00:05:25 – 00:07:40)
    He shows how to import the SRT into the voice-generation platform, highlighting how the time-coded script drives every subsequent step—from audio rendering to scene assembly.

  • Setting Up Voice Design in ElevenLabs (00:07:40 – 00:11:49)
    A step-by-step walkthrough of testing voice presets, tweaking text lengths, integrating third-party voices, and crafting voice-design prompts to nail down the exact tone and style you want.

  • Managing Credits and Reviewing Generated Audio (00:11:49 – 00:15:46)
    Josh demonstrates how to monitor and conserve your generation credits, preview the rendered audio, swap out placeholder text, and ensure you’re only spending resources on polished clips.

  • Applying Voiceover and Text Overlays to Video (00:15:46 – 00:19:08)
    He attaches the finalized voice track to the video timeline, adds and styles text overlays (centering, contrast adjustments), and assembles the basic video composition ready for export.

  • Enhancing Prompts with AI Tools for Voice Design (00:19:08 – 00:22:04)
    Introduces additional AI utilities for brainstorming and refining your voice-design prompts—showing how to iterate until you get a sample that truly matches your brand voice.

  • API Key Handling and Asset Export Configuration (00:22:04 – 00:27:28)
    A practical guide on securely copying your ElevenLabs API key, configuring export settings (e.g., 4K output), and organizing all generated files into branded folders for easy access.

  • Frame Rate Considerations and Quality Checks (00:27:28 – 00:31:42)
    Notes the default 25 fps setting, explains how frame rate impacts perceived motion, and walks through checking your export quality to avoid any unexpected artifacts.

  • Avatar Adjustments, Project Naming, and Fallbacks (00:31:42 – 01:05:16)
    Josh covers fine-tuning avatar scale and positioning, updating project names for consistency, and setting up fallback workflows if you need to swap voices or visuals mid-pipeline.

  • Avatar Replacement and Cataloging (00:31:42 – 00:34:06)
    Pair your chosen voice with visuals by replacing the default avatar, browsing through the 21 “looks” in each category, using the snipping tool to capture promising thumbnails, and logging each candidate’s name and category in your tracking spreadsheet.

  • Avatar Testing and Video Formatting (00:34:07 – 00:36:24)
    Brainstorm voice–visual combinations (e.g. “August”), select a portrait-mode avatar, preview the static image, upload any custom avatars into the pipeline, drag your source video beneath the avatar layer, and confirm the composition and framing.

  • Voice-Avatar Sync and Quality Comparison (00:36:24 – 00:37:39)
    Generate audio samples to compare HeyGen vs. ElevenLabs quality, force-refresh the clip to confirm it’s using the intended voice (e.g. Ryan Kirk), and watch for the spinning indicator to verify successful render.

  • Preview Generation and File Labeling (00:38:10 – 00:39:11)
    Render a 4K preview of the voice-avatar pairing, then label the export asset with your convention (e.g. 001_RyanKirk_CharlieAvatar) so each test remains organized and easily identifiable.

  • Pipeline Duplication for Variant Testing (00:39:11 – 00:41:15)
    Duplicate the entire sequence to create “Test 002,” swap in a new avatar (such as Colton), explore lifestyle/UGC categories, and note how background removal and frame size affect the final look.

  • Background Removal and Frame Adjustments (00:41:15 – 00:42:32)
    Apply the background-remover tool to avatars with built-in backgrounds, observe any cut-offs (like arms being cropped), tweak the canvas framing, and decide between static vs. transparent backgrounds based on brand needs.

  • Third-Party Voice Integration Workflow (00:42:32 – 00:44:03)
    In the “My Voices” tab, toggle on integrated voices (e.g. Charlie), heart your favorites so they surface first, preview each sample, and ensure the API integration is active before proceeding.

  • Voice Audition Labeling and Mood Board Documentation (00:44:03 – 00:47:09)
    Name each audition (e.g. 002_CharlieAvatar), update your mood board with snipped thumbnails, record which browser tab or category each came from, and keep this documentation up to date for reproducibility.

  • Frame Rate and Credit Management (00:47:09 – 00:48:06)
    Note the default 25 fps setting—mismatches can cause audio sync issues—toggle off “Avatar 4” if you’re on an unlimited plan, and monitor your generation credits to avoid unexpected limits.

  • Styling and Folder organization (00:48:06 – 00:49:29)
    Adjust text overlay colors to maintain contrast (match your brand palette), create new folders for each batch, and standardize your output directory structure so you know exactly where each rendered clip lives.

  • Option Preview and Cataloging Workflow (00:49:30 – 00:55:51)
    Refresh thumbnails, scroll through voice-avatar combos, assign option numbers, screenshot grids of candidates, and log each pairing’s status (“Yes,” “Maybe,” “No”) in your spreadsheet.

  • Iteration Process and Consistency Notes (00:55:51 – 00:57:23)
    Always regenerate every variation (never reuse stale renders), note any limitations (e.g. animated text can cover on-screen elements), and keep your naming and documentation consistent so the pipeline remains bullet-proof.

  • Ranking Options and Visual Separators (00:57:24 – 01:02:40)
    Introduce visual separators in your catalog (e.g. blank rows), rank the top voice-avatar combos, screenshot your “definite yes” list, and preserve those as templates for future batches.

  • Additional Voice Integration: Amelia (01:02:40 – 01:04:33)
    Search for “Amelia” in your voice library, verify whether it’s built-in or needs third-party integration, add it to favorites, preview the sample, and record its ID for consistent reuse.

  • Final Voice Candidate Integration (01:04:33 – 01:05:16)
    Confirm Amelia’s render, then search for any last candidates (e.g. “Analore”), heart and test them, catalog the results, and ensure each new voice is fully integrated into the pipeline.

  • Pipeline Finalization and Duplication for Scale (01:05:16 – 01:08:34)
    In closing, he recaps that once you’ve chosen your voices and avatars, you can literally duplicate this entire process—scripts, audio, video, assets—to churn out a full social-media content library on autopilot.
  • Final Pipeline Recap and Scale Duplication (01:07:40 – 01:08:34)
    Recap how you’ve selected your final set of voices and avatars, finalize your naming conventions, and highlight that you can now duplicate this entire automated workflow to churn out an endless library of on-brand social-media videos.

 

 

 

 


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7: Planning the Big View


Planning the Big View


Description

The video introduces the concept of setting up a "home base" for your online business using AMP. This home base will include a main website, blog, lead magnets, online memberships, and capabilities for internal and external training. The goal is to provide a comprehensive platform where you can manage all aspects of your online presence and activities without needing to code.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Plan the information architecture and site map for your home base website.

  2. Implement a main marketing website, blog, and lead magnets using AMP.

  3. Manage unlimited online memberships, courses, and subscription options within AMP.

  4. Develop internal company training and external customer training programs on your AMP platform.

  5. Integrate sales and marketing funnels into your AMP-powered home base.

  6. Consolidate your online business activities into a single, code-free platform.


Summary

  • Setting Up Home Base and Information Architecture (0:00)

    • Josh Lomelino introduces the concept of launching a website and the importance of having a clear information architecture.

    • The main website will include key information, marketing messages, and contact details.

    • Josh mentions the possibility of consolidating various online elements like blogs and marketing sites into one central location.

    • The goal is to use AMP to manage all online business activities efficiently.

  • Components of Home Base (2:16)

    • Josh explains that home base will include the main website and a blog.

    • The blog will feature unlimited articles to attract traffic and address specific pain points.

    • Lead magnets, such as free resources, training, and digital downloads, can be used to drive traffic to the site.

    • Online memberships, both free and paid, can be managed through AMP, offering various classes and subscription models.

  • Handling Internal and External Training (3:29)

    • Josh discusses the need for internal company training and external customer training.

    • A knowledge base is essential for providing key information and support.

    • AMP allows for the management of multiple memberships and classes, including one-time payments and ongoing subscriptions.

    • The platform supports a variety of training needs, from company training to customer training.

  • Sales and Marketing Integration (4:33)

    • Josh emphasizes the importance of integrating sales and marketing within AMP.

    • Marketing funnels are crucial for converting incoming traffic into sales.

    • Home base serves as the central operating system for all business activities, including digital and physical products.

    • The goal is to handle everything from company training to customer-facing training without the need for coding.

  • Planning and Organizing Content (6:35)

    • Josh outlines the process of planning and organizing the site, starting with a minimum viable product (MVP).

    • The next video will cover the basics of building a site map and thinking about the site's vision.

    • The approach will be incremental, starting small and building up from there.

    • The ultimate goal is to have a clear plan for content organization, implementation, and growth.


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8: Creating your first page


Creating your first page


Description

This demo teaches you how to quickly and easily create your first page within the CMS system. You will learn how to set up the page, including configuring the URL, description, and keywords for optimal SEO. The demo also shows you how to effortlessly add and format content, with the system automatically generating the necessary HTML tags. Finally, you will discover how to manage and modify your pages, as well as organize your content using a category-based system, empowering you to scale your website with thousands of pages.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Log in to the CMS

  • Create a new content page with the title "About Us"

  • Specify the URL for the "About Us" page

  • Add a description and keywords for the "About Us" page

  • Enter content for the "About Us" page

  • Observe the automatic formatting of the content

  • Modify the "About Us" page content as needed

  • Change the URL for the "About Us" page if required

  • Add a link to the "About Us" page in the site map documentation

  • Categorize content for better organization and management

  • Manage large amounts of content using the centralized database

 


Outline

Introduction and Initial Setup (0:00 - 0:30)

  • Explains the purpose of the demo: teaching how to create the first page

  • Mentions the importance of earlier steps like creating information architecture diagrams

  • Introduces the example pages: home, about, services, and products

URL and Description Configuration (0:30 - 1:30)

  • Discusses the importance of the URL for SEO and indexing

  • Recommends using dashes between words for better search engine visibility

  • Explains the flexibility of the URL and the necessity of a description for SEO

  • Mentions the use of keywords, both manually added and through a keyword module, and their role in SEO

  • Notes that advanced settings will be customized later, focusing on the basic configuration

Content Entry and Formatting (1:30 - 2:30)

  • Demonstrates entering content into the "about us" page

  • Emphasizes the ease of copying and pasting from various sources like Word or Google Docs

  • Highlights the automatic formatting of HTML tags for clean and well-structured code

  • Explains the use of semantic tags for bolding, italicizing, and other formatting

  • Shows how to submit the content to the database and refresh the page to see the updated content

Advanced Features and URL Management (2:30 - 3:30)

  • Introduces advanced features like creating headers, branding images, and integrating various media types

  • Explains the process of modifying and deleting pages, using the "about us" page as an example

  • Discusses the importance of managing URLs, including changing URLs and the potential need to relink pages

  • Mentions the use of related link modules for automatic URL updates and the simplicity of changing URLs without creating new records

Content Management and Categorization (3:30 - 4:30)

  • Demonstrates linking pages within the site map for easy navigation and content management

  • Explains the concept of a category-based system for managing large amounts of content

  • Highlights the centralized database for easy content updates and the ability to categorize content

  • Concludes the demo by summarizing the process of creating, viewing, and publishing the first page online, emphasizing the scalability of the system


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9: Your End User Agreements


Your End User Agreements


Description

This demo shows how to set up the necessary legal agreements for your website, including a Terms of Service, Privacy Policy, and Cookies Policy. You'll learn how to create these pages in the CMS, customize the content, and link them throughout your website. By the end, you'll have the framework in place to automatically capture user agreement to your legal terms when they create an account or interact with your site.


Outcomes

  • Create a Privacy Policy page with the URL "/privacy-policy".

  • Create a Terms and Conditions page with the URL "/terms-and-conditions".

  • Create a Cookies Policy page with the URL "/cookies-policy".

  • Copy and paste the company's specific Terms of Use, Privacy Policy, and Cookies Policy content into the respective pages.

  • Update the login page link in the main navigation to point to the client user login page.

 


Outline

  • Setting Up Licensing Agreements in AMP (0:09)

    • Josh Lomelino explains the process of setting up licensing agreements, including end-user agreements, privacy policies, and cookies policies.

    • AMP automates the process of capturing user agreements, including timestamps when users create accounts.

    • Customization of Terms of Use, Privacy Policy, and Cookies Policy is necessary, often done with the help of attorneys or services like LegalZoom.

    • The demo focuses on how to set up these legal agreements in the AMP system.

  • Creating and Linking Legal Pages (1:52)

    • Josh demonstrates creating a new page for the Privacy Policy, Terms and Conditions, and Cookies Policy in the CMS.

    • Each page is given a specific URL and description, and categories can be created for better organization.

    • The URLs for these pages are crucial for AMP to capture user agreements automatically.

    • Josh shows how to link these legal pages from the login page and other relevant pages on the website.

  • Handling User Consent and Cookies (2:31)

    • Josh explains the process of capturing user consent for Terms of Service, Privacy Policy, and Cookies Policy when users create accounts.

    • AMP displays a timestamp of when users agree to these policies, which can be reviewed later.

    • For users who visit the site without creating an account, AMP displays a passive cookies notice.

    • Users can click "Learn More" to view the Cookies Policy, which is stored in their browser once accepted.

  • Setting Up Legal Document Pages (5:26)

    • Josh demonstrates copying and pasting legal documents into the created pages for Terms and Conditions, Privacy Policy, and Cookies Policy.

    • AMP formats the documents automatically, and users can manually adjust styles if needed.

    • The process involves submitting changes to the database to reflect the updated legal documents.

    • Josh emphasizes the importance of working with attorneys or legal services to craft specific legal agreements for the business.

  • Finalizing the Setup and User Experience (10:09)

    • Josh updates the login page to link to the client user portal, ensuring users can access the Terms and Conditions and Privacy Policy.

    • Users can create new accounts and agree to the terms, with the timestamp captured in the system.

    • The demo covers the end-to-end process of handling user agreements and cookies policies.

    • Josh encourages participants to ask questions and continue building their legal agreements and user management systems.


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10: The Content Hub and Nucleus


The Content Hub and Nucleus


Description

The key takeaway from Josh Lomelino's demo is the ability to create and manage content at scale using the AMP platform. Learners will be able to implement a centralized content engine that serves as the nucleus for their digital ecosystem, seamlessly connecting various content types like main sites, blogs, and online courses. Additionally, they will learn to leverage AMP's automatic organization and navigation features to simplify the process of building a comprehensive and user-friendly digital presence, saving time and effort. By the end of the demo, learners will be equipped with the skills to efficiently create, modify, and manage all their content within the intuitive AMP interface.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Implement the content engine as the core of the AMP platform to create and manage various types of content (main site, blog, courses, etc.) in a centralized and interconnected way.

  2. Establish connections and links between different content items to enable seamless navigation for users.

  3. Leverage AMP's automatic organization and management of complex content structures with thousands of items, simplifying the process of building a comprehensive digital presence.

  4. Create content for online memberships, courses, and classes, and utilize AMP's automatic generation of navigation and structure.

  5. Utilize the user-friendly AMP interface to efficiently perform all content creation, modification, and management in one place.

  6. Optimize the time-saving and scalable nature of the AMP platform to build and maintain a robust digital ecosystem with ease.

 



Summary

  • Content Creation and Navigation in AMP (0:10)

    • Josh Lomelino introduces the concept of creating content at scale using AMP, emphasizing its efficiency and ease.

    • The content engine is described as the nucleus of the system, facilitating navigation between various pages.

    • Josh explains the vision of connecting content items, drawing a parallel to Tim Berners-Lee's work in HTML.

    • The system allows for the creation of connections between content items, making it easier to manage complex content structures.

  • Handling Multiple Content Types and Traffic Sources (2:12)

    • Josh discusses the integration of different content types, such as a main site, blog, and courses.

    • He highlights the importance of managing traffic from various sources like Facebook, Instagram, and Google search.

    • The system automatically connects users from blog items to relevant areas on the main site or store.

    • Josh mentions the potential for creating courses or memberships, expanding the content universe.

  • Automatic Content organization and Navigation (4:56)

    • Josh describes how AMP can handle the organization of thousands of content items automatically.

    • The system aims to simplify the process of building the digital future of a business by managing content flow.

    • AMP's no-code, auto-generation of HTML and other page elements is highlighted as a key feature.

    • The content engine will automatically build navigation and organize content for online classes and memberships.

  • Content Engine as the Core of AMP (6:51)

    • Josh emphasizes the central role of the content engine in AMP, describing it as the core of the system.

    • The content engine can house various types of content, including main site, blog, and course content.

    • The system manages links between pages, making it easy to associate related content.

    • Josh demonstrates the ease of managing content through a user-friendly interface.

  • Implementing and Managing Content with AMP (8:04)

    • Josh explains that all content management, including creation and modification, happens within the AMP interface.

    • The system is designed to handle complex content structures with ease.

    • Josh promises to show every step needed to master the content workflow in the following sections.

    • The focus is on making content management fast and efficient for users of all scales.


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11: Create your Sitemap


Create your Sitemap


Description

In this video, you will learn how to create an effective site map to plan the structure and organization of your website. By the end, you will be able to brainstorm and document the core pages, features, and customer journeys needed for your minimum viable product (MVP). Armed with this site map, you can then use the flexibility of AMP to incrementally build out your website and seamlessly expand it over time to meet evolving customer needs.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Explain the purpose and importance of creating a site map to understand customer needs and build a seamless website experience

  • Describe the key elements of a site map, including the main site, blog, and membership sections

  • Demonstrate how to brainstorm and organize website content into a structured site map

  • Differentiate between a Minimum Viable Product (MVP) and the final long-term vision for a website

  • Identify the core pages and features to include in an MVP site map, such as a home page, about page, services/portfolio, and contact page

  • Recognize the flexibility of AMP to handle unlimited content and organizational structures as the website grows over time

  • Apply the site mapping process to plan the customer journey and content for a specific business, such as Create Mode Media


Summary

  • Creating a Site Map: Introduction and Purpose (0:00)

    • Josh Lomelino explains the importance of understanding customer needs to build a seamless and frictionless website experience.

    • He references his book, "Smart Business Success," which covers defining customer needs and building a business around them.

    • Josh emphasizes the role of AMP in providing technical tools and strategy for defining customer needs and growing revenue.

    • The site map is introduced as a collection of organized content, including the main site, blog, and membership sections.

  • Site Map Structure and Initial Planning (1:34)

    • Josh discusses the structure of the site map, including the main site, blog, and membership sections.

    • He mentions the importance of breaking down the site map into more detailed funnels and lead magnets.

    • The initial focus is on executing the main site, with plans to expand into other areas like support mechanisms and customer journeys.

    • Josh plans to build out the customer journey for Create Mode Media, which will include video production services and an online membership.

  • Brainstorming and Organizing Content (3:29)

    • Josh explains the process of brainstorming and organizing content into a bulleted list in a Word or Google Doc.

    • He emphasizes the importance of thinking about what customers need and putting together a plan to meet those needs.

    • The site map is used as a brainstorming tool to identify and prioritize content and features.

    • Josh plans to produce a detailed site map and share it to show the final result and plan for structuring the site.

  • Minimum Viable Product (MVP) Planning (5:05)

    • Josh introduces the concept of the Minimum Viable Product (MVP) and its importance in starting small and incrementally building the site.

    • He explains the analogy of starting with a skateboard and gradually moving to more complex vehicles to illustrate the MVP approach.

    • The MVP includes a home page, about page, services and products portfolio, and contact page.

    • Josh highlights the flexibility of AMP to handle any scale and the importance of starting with a simple MVP.

  • Finalizing the Site Map and Next Steps (6:39)

    • Josh reviews the final site map, which includes a home page, about page, services and products portfolio, contact page, and memberships.

    • He emphasizes the importance of the site map as a compass to guide the development process.

    • Josh mentions the flexibility of AMP to handle unlimited content items and different organizational structures.

    • He plans to show the technical steps to bring the site map to life in the next steps.


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12: File and Media Manager


File and Media Manager


Description

The File Manager demo showcases a powerful tool for efficiently organizing and managing files of various types, including images, PDFs, and ZIP archives. Users will learn how to mirror their local file structure on the server, upload files using drag-and-drop or the upload button, and seamlessly integrate these files into web content. The demo also highlights advanced features such as image editing capabilities, folder management options, and direct file insertion into pages, empowering users to streamline their content creation and file organization workflows.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Organize files and folders efficiently using the File Manager

  • Mirror local file structure on the server using drag-and-drop

  • Integrate various file types (images, PDFs, ZIP files) into web pages

  • Create a hierarchical folder structure for long-term scalability and accessibility

  • Upload files to the server using drag-and-drop or the upload button

  • Insert images into web content using the File Manager integration

  • Add alternate descriptions to images for improved accessibility

  • Link files (PDFs, ZIP archives) for users to download

  • Edit images directly within the File Manager using advanced tools

  • Save frequently accessed folders as favorites for quicker navigation

  • Manage folders at scale, including renaming, downloading, and zipping

  • Directly insert files into web content using the Insert File button


Summary

  • File Manager Overview and Initial Setup (0:08)

    • Josh Lomelino introduces the File Manager component, emphasizing its power to organize files efficiently.

    • The File Manager allows users to mirror their local file structure on the server using drag-and-drop functionality.

    • Josh demonstrates the interface, showing various file types like images and PDFs that can be integrated into pages.

    • The File Manager is accessed through the CMS under Content Management, opening in a full-screen view for easy navigation.

  • Organizing Files and Folders (1:49)

    • Josh explains the importance of organizing files hierarchically for long-term accessibility and structure.

    • He creates a folder structure for assets, classes, and subfolders for headers and sliders.

    • Drag-and-drop functionality is used to upload images from the local file system to the server.

    • Josh advises against using spaces in folder names to avoid special characters in URLs.

  • Inserting and Managing Images (5:59)

    • Josh shows how to insert images into content pages using the Insert Image button.

    • The file structure in the File Manager is mirrored in the content management interface for easy file selection.

    • Drag-and-drop functionality is also available when editing content, making it flexible and efficient.

    • Josh emphasizes the importance of using alternate descriptions for images to improve accessibility.

  • Linking Files for Downloads (9:26)

    • Josh demonstrates how to link files for downloads, such as PDFs, by selecting text and inserting a link.

    • He suggests organizing files in high-level folders like classes or PDFs for better scalability.

    • The process involves browsing for the file in the File Manager and inserting the link into the content.

    • Josh highlights the importance of a clear folder structure to avoid reorganization later.

  • Handling ZIP Files (12:49)

    • Josh explains how to create and manage ZIP files using the File Manager.

    • He demonstrates compressing a collection of files and folders into a ZIP file on a PC.

    • The ZIP file can be uploaded and managed in the File Manager, with folders created for scalability.

    • Josh shows how to insert a link to the ZIP file in content pages, allowing users to download the file.

  • Advanced Image Editing Features (16:35)

    • Josh introduces the image editing tools available in the File Manager, including resizing, cropping, and adjusting brightness and contrast.

    • He demonstrates applying multiple operations to an image and saving the changes.

    • The File Manager supports various image editing features similar to Photoshop, making it easy to manage images without external software.

    • Josh highlights the ability to save favorites for frequently accessed folders to save time.

  • Advanced File Management Features (20:03)

    • Josh explains advanced options for managing folders, such as renaming, downloading, and zipping entire folders.

    • He demonstrates how to remove files or folders if needed.

    • The File Manager allows users to rename files and folders directly from the interface.

    • Josh mentions the Video Manager, which will be covered in another session, for managing video files at scale.

  • Inserting Files Directly into Content (21:34)

    • Josh introduces the Insert File button at the bottom of the toolbar for quickly inserting files into content.

    • This method allows users to place files without typing descriptive text first.

    • The inserted file name and link can be edited later for customization.

    • Josh emphasizes the flexibility of the File Manager in managing various file types and integrating them into content.


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13: Related Link Network Component


Related Link Network Component


Description

The video demonstrates how to use the related link network feature in AMP to create powerful connections between content items. Viewers will learn to quickly and easily add related links, both internal and external, to any content page, allowing users to navigate the content in a seamless and flexible manner. The video also highlights advanced features like bi-directional linking and filtered search, empowering users to manage and organize their content knowledge base with minimal effort. By the end of the video, viewers will be able to leverage the related link network to enhance the discoverability and user experience of their content.


Outcomes

  1. Explain the concept of related links and their importance in enhancing learning and knowledge building.

  2. Identify the issue of isolated content in many learning systems and the need for creating meaningful connections between ideas.

  3. Describe the use of a sequence of content as a method to create relationships between content items.

  4. Demonstrate the ability to create a related link network, a user interface that visualizes the connections between content.

  5. Utilize AMP's related link network feature to quickly and easily create complex related link structures with minimal effort.

  6. Apply the flexibility of the related link network to create both sequential and asynchronous content paths.

  7. Implement the process of adding related links, including internal and external resources, to a content page.

  8. Manage and reorganize related links to ensure a clean and easy-to-navigate user interface.

  9. Leverage the advanced features of the related link network, such as bi-directional linking and filtered search, to enhance the organization and discoverability of content.

  10. Modify and update related links, including changing titles and URLs, and observe the real-time updates to the user interface.


Outline

Related Link Network Overview [0:00:00 - 0:10:09]

  • Introduces the concept of related links and their power in enhancing learning and knowledge building

  • Highlights the issue of isolated content in many learning systems, preventing meaningful connections between ideas

  • Suggests using a sequence of content as one method to create relationships

  • Introduces the idea of a related link network, a user interface that visualizes these connections

Creating a Related Link Network [0:10:09 - 0:14:09]

  • Explains that AMP's related link network is designed to be a low to no-code solution

  • Provides an example of building a demo on SEO best practices, breaking it down into related topics

  • Emphasizes the flexibility of the related link network, allowing for both sequential and asynchronous content paths

Live Demonstration of Related Link Technology [0:14:09 - 0:18:04]

  • Demonstrates the process of adding related links to a test page

  • Shows how to add external resources, such as blog articles or links to other websites

  • Explains how to reorder and manage related links, ensuring a clean and easy-to-navigate user interface

Advanced Features and Filtered Search [0:18:04 - 0:20:00]

  • Introduces bi-directional linking, allowing content to be linked in both directions

  • Demonstrates the filtered search feature, which allows users to quickly find specific content items in large databases

  • Explains how to modify and update related links, including changing titles and URLs, and how these changes are reflected in real-time

  • Reiterates the power and flexibility of the related link network, emphasizing its ability to create seamless connections across different content types and form factors


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14: Master Script Framework


Master Script Framework


Description

After completing this video, viewers will be able to develop a master script framework for producing a full year of unique, inspirational Instagram reels. They will learn how to batch-create scripts, add descriptions and hashtags, and spot-check content for quality and consistency. The video guides users through automating the content creation process, organizing everything in one place, and preparing for efficient scheduling and posting. By following these steps, viewers can streamline their social media production and ensure their messaging remains engaging and on-brand.

 


Outcomes

Here are the key things you will be able to do after you watch this demo:

  • Develop a master script framework for content creation

  • Generate and batch unique weekly scripts

  • Spot-check and refine content for quality and consistency

  • Automate the production and organization of social media assets

  • Schedule and prepare posts for efficient publishing

  • Integrate descriptions and hashtags for each script

  • Critique and adjust content to maintain brand messaging


Summary

  • Developing the Master Script Framework 0:09

    • Josh Lomelino explains the importance of developing a master script framework to allow AI to rapidly produce content.

    • The sequence is a 52-week sequence with the final outcome being Instagram reels, which will also be used for ads.

    • The feedback loop will be used to create Canvas slides for simple posts on Facebook and Instagram.

    • Josh will be working on a startup product that is in its beginning stages, creating content from scratch.

  • Initial Tests and Experimentation 1:47

    • Josh shows a demo of initial tests to figure out how to proceed with social media content.

    • The first test involves a digital spokesperson promoting a game, with different voices and accents.

    • Josh emphasizes the need for 52 weeks of content and trains ChatGPT on the product.

    • The process involves starting with a brand new chat and training ChatGPT on the game description.

  • Training ChatGPT and Generating Scripts 5:26

    • Josh begins training ChatGPT by asking for a 15-second script for an Instagram reel.

    • The goal is to generate a sequence of 52 video scripts for Instagram reels.

    • Josh requests ChatGPT to provide a list of titles thematically broken down for each week.

    • The focus is on creating thought-provoking content that generates interest and shareability.

  • Refining the Scripts and Thematic Breakdown 9:09

    • Josh continues to refine the scripts, ensuring they are thematically broken down.

    • The process involves saving snapshots of the training process to keep the framework on track.

    • Josh emphasizes the importance of critiquing and providing feedback to steer the model in the right direction.

    • The goal is to create a strong starting point for the rest of the social media calendar.

  • Finalizing the Scripts and Automating Production 16:18

    • Josh finalizes the first script as a test and generates the video in 4K.

    • The process involves duplicating the project, pasting the script, and using different voices.

    • Josh demonstrates how to generate all 52 weeks of scripts, ensuring each week is unique and inspirational.

    • The final step involves copying and pasting the scripts into a Google Doc for easy management and scheduling.

  • Managing the Social Media Calendar 24:44

    • Josh explains the importance of having Instagram descriptions and hashtags for each script.

    • The process involves saving the framework and ensuring all future scripts follow the combined format.

    • Josh spot checks the scripts to ensure they stay on track and provide feedback as needed.

    • The goal is to have everything ready for scheduling and posting on social media platforms.

  • Setting Up the Video Production Pipeline 32:43

    • Josh outlines the next steps for setting up the video production pipeline.

    • This includes selecting voices, actors, and actresses for the brand.

    • The process involves using Showbiz to produce each of the 52 videos.

    • Josh emphasizes the importance of having a fast and easy pipeline for production.

  • Finalizing the Year's Worth of Content 41:53

    • Josh continues to batch produce the remaining scripts, ensuring they are unique and inspirational.

    • The process involves spot checking the scripts and providing feedback to keep the model on track.

    • Josh demonstrates how to manage the entire year's worth of content in one spot.

    • The final step involves generating the entire year's content and ensuring it is ready for scheduling and posting.


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15: Method 1a Manual Audio Recording


Keywords: audio,recording,microphone,quality,live,studio,interface,phantom,power,sample,rate,uncompressed,format,pop,filter,level,balancing,Camtasia,Studio,file,organization,voice,clone,AI,avatar,sound,absorption


This video provides a comprehensive guide to professional audio recording for content creators, focusing on essential equipment and techniques for high-quality sound production. Viewers will learn how to select the right microphone, set up a proper recording environment, and use audio interfaces and editing tools to capture clean, professional-grade audio. By following Josh Lomelino's expert advice, participants will be able to create polished audio recordings suitable for workshops, demos, podcasts, and even AI-generated video content. The tutorial equips creators with practical skills to improve their audio recording process and produce more engaging, professional-sounding content.


Description

This video provides a comprehensive guide to professional audio recording for content creators, focusing on essential equipment and techniques for high-quality sound production. Viewers will learn how to select the right microphone, set up a proper recording environment, and use audio interfaces and editing tools to capture clean, professional-grade audio. By following Josh Lomelino's expert advice, participants will be able to create polished audio recordings suitable for workshops, demos, podcasts, and even AI-generated video content. The tutorial equips creators with practical skills to improve their audio recording process and produce more engaging, professional-sounding content.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Select an appropriate high-quality microphone for professional audio recording

  2. Set up a clean, noise-free recording environment

  3. Configure audio interfaces and software for optimal sound capture

  4. Choose the correct sample rate and recording format

  5. Use a pop filter and mic positioning techniques to improve audio quality

  6. Perform audio test recordings and evaluate sound levels

  7. Utilize audio editing tools for recording and post-production

  8. Implement file organization strategies for audio projects

  9. Export audio files in various formats for different content needs

  10. Create consistent, professional-grade audio recordings for workshops, demos, and presentations

  11. Prepare audio recordings for potential AI avatar or voice clone generation

  12. Troubleshoot common audio recording and equipment setup challenges


 

Summary

  • Basic Method of Production 0:09

    • Josh Lomelino explains the simplicity and power of recording thoughts and ideas using just a microphone.

    • Live recordings during workshops or demos are more engaging but harder to edit if mistakes are made.

    • Studio recordings allow for pauses and polished takes but require maintaining a natural and conversational tone.

    • The importance of a high-quality microphone and a quiet, clean recording space is emphasized.

  • Microphone Setup and Recording Quality 1:31

    • Josh recommends the AKG condenser mic for its clean, detailed sound, which requires phantom power.

    • The Shure 57 microphone is mentioned as a versatile option for various recording situations.

    • The Zoom H6 USB audio interface is preferred for its compatibility with various software like Camtasia.

    • Recording at 48,000 Hz instead of the default 44.1 Hz is suggested to preserve audio detail.

  • Audio Recording Practices 3:18

    • Josh advises recording in an uncompressed format like WAV until the final export to avoid audio degradation.

    • Ensuring the computer and audio interface are set to the same sample rate prevents speed mismatches.

    • The use of a pop filter and an adjustable mic arm helps maintain consistent audio quality.

    • Test recordings and listening on different devices help ensure balanced sound levels.

  • Audio Editing and Tools 4:53

    • Josh mentions various audio editing tools like Audacity, Adobe Audition, Pro Tools, and FL Studio.

    • Camtasia Studio is recommended for its convenience in recording and managing audio projects.

    • The Auto Normalize feature in Camtasia helps maintain consistent volume throughout recordings.

    • Exporting recordings as MP3s allows for generating on-camera videos using AI avatars.

  • File organization and Studio Setup 5:55

    • A consistent naming system for recordings and exports is crucial for easy retrieval and updates.

    • Avoiding rooms with echo and using soft materials to absorb sound helps improve recording quality.

    • A good studio setup, including soundproofing and proper equipment, is essential for high-quality recordings.

    • Josh hints at a future demo on creating a voice clone, which requires clean and consistent audio recordings.

 


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16: Generative AI Audio Clone


In this video, Josh Lomelino demonstrates how to create an AI-powered digital voice replica using 11 Labs, enabling content creators to rapidly generate high-quality audio and video content at scale. By training the system with a consistent audio sample, users can produce automated voice performances that sound like their own, allowing them to create lectures, demos, and other content quickly and efficiently. The method involves uploading 1-3 hours of controlled audio recordings, fine-tuning voice settings, and integrating with platforms like HeyGen to automate video production. After watching this tutorial, viewers will be able to develop their own AI voice clone, streamline content creation, and overcome time constraints by generating multiple scripts and videos with minimal manual effort.


Description

In this video, Josh Lomelino demonstrates how to create an AI-powered digital voice replica using 11 Labs, enabling content creators to rapidly generate high-quality audio and video content at scale. By training the system with a consistent audio sample, users can produce automated voice performances that sound like their own, allowing them to create lectures, demos, and other content quickly and efficiently. The method involves uploading 1-3 hours of controlled audio recordings, fine-tuning voice settings, and integrating with platforms like HeyGen to automate video production. After watching this tutorial, viewers will be able to develop their own AI voice clone, streamline content creation, and overcome time constraints by generating multiple scripts and videos with minimal manual effort.


Outcomes

Here are the key things you will be able to do after you watch this demo:

  1. Train an AI voice synthesis system using personal audio recordings

  2. Generate consistent voice replicas with controlled audio samples

  3. Optimize AI-generated voice settings for natural-sounding output

  4. Integrate voice cloning technology with video production platforms

  5. Create automated content at scale using text-to-speech technologies

  6. Manage AI voice generation credits efficiently

  7. Export and store audio files in multiple formats for different applications

  8. Prototype and refine scripts using AI voice technology

  9. Develop a workflow for rapid content creation across lectures, demos, and presentations

  10. Leverage AI tools to overcome time constraints in content production


 

Summary

  • Creating a Voice Replica Using AI 0:09

    • Josh Lomelino discusses the use of AI-powered voice synthesis to create a voice replica, emphasizing the challenge of matching human recordings.

    • He highlights the effectiveness of using text prompts to quickly prototype, test, and revise scripts or generate finished audio files.

    • Josh mentions his preference for the 11 labs tool, which offers a studio mode for producing longer form audio tracks.

    • He shares his initial struggles with the tool and how contacting their support provided helpful suggestions.

  • Training the System for Consistent Output 1:24

    • Josh explains the importance of training the system with a consistent audio sample to avoid unnatural variations in volume and tone.

    • He describes his initial mistake of using diverse recordings from different sessions, which led to inconsistent results.

    • Josh emphasizes the need for a controlled environment with a single, consistent audio sample for better results.

    • He plans to demonstrate the settings that produce the best results for replicating his voice in the user interface.

  • Optimizing Generated Audio Files 2:56

    • Josh advises generating audio sparingly to avoid exhausting monthly credits and recommends starting with smaller sections of text.

    • He explains the process of refining the output and generating both wave and mp3 audio files for different applications.

    • Josh mentions the importance of storing both wave and mp3 files for secure storage and project organization.

    • He notes that it may take several attempts to develop a method that works well for the user.

  • Exporting and Integrating Audio Files 4:19

    • Josh describes two methods for uploading audio files to virtual avatars: exporting both wave and mp3 versions or integrating the 11 labs API directly with Hey Gen.

    • He prefers using the wave audio file for higher quality and to avoid double compression but acknowledges the need to export the mp3 format for larger tracks.

    • Josh explains the integration of the 11 labs API with Hey Gen, which allows for rapid development of prototypes and large volumes of content.

    • He mentions the need to break up scripts into manageable sections for efficient processing by the software.

  • Automating Video Production with AI 6:02

    • Josh discusses the ability to produce videos at scale by automating both audio and video avatars from text.

    • He highlights the productivity gains from using AI to generate video scripts and produce audio and video automatically.

    • Josh notes the cost of AI-generated voice and the strategy of using high-quality audio only when necessary.

    • He explains the use of draft versions of scripts with Hey Gen's voice replica to refine the script without incurring additional costs.

  • Finalizing and Exporting Scripts 8:04

    • Josh describes the process of finalizing scripts and either reading and recording them manually or using the 11 labs integration within Hey Gen.

    • He mentions the use of a side-by-side display setup with a Google document and video avatar performance for quick edits.

    • Josh emphasizes the usefulness of this method for high-end projects that require detailed polishing and iteration.

    • He concludes the demo by encouraging the use of digital voice replicas to scale beyond time constraints and improve productivity.

 


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17: Creating and Avatar Collection


Keywords: Digital, doubles, AI, tools, lighting, image, quality, training, model, green


In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Description

In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Create multiple avatar variations with a consistent naming system

  2. Record high-quality source footage for AI digital double training

  3. Select optimal recording environments (green screen or natural settings)

  4. Capture multiple camera angles for flexible video production

  5. Apply three-point lighting techniques for professional video quality

  6. Use camera settings to record in 4K resolution

  7. Develop a systematic approach to avatar creation and management

  8. Experiment with different avatar styles and gestures

  9. Optimize video recording for AI digital double learning

  10. Implement a multi-camera editing workflow for seamless avatar transitions


 

Summary

  • Building Digital Doubles from Scratch 0:08

    • Josh Lomelino explains the importance of following earlier steps, especially around lighting and image quality, to avoid costly post-production fixes.

    • He emphasizes the need for a two-minute video of oneself speaking directly to the camera, suggesting the use of a wireless mouse for discreet recording.

    • Josh prefers recording against a green screen for flexibility in background changes, but acknowledges the natural setting option.

    • He recommends experimenting with different avatars, using a consistent numbering system for organization, and provides examples of naming conventions for avatar variations.

  • Creating and Managing Avatars 3:19

    • Josh discusses the importance of capturing as many versions as possible for each outfit in one session to ensure consistency in hair, lighting, and clothing.

    • He explains his approach to recording multiple shots or angles simultaneously using different camera angles and a multi-cam edit in video editing software.

    • The three essential angles he always records are a close-up, a medium shot, and a three-quarter side view.

    • Josh mentions the challenges some AI tools pose with the three-quarter view but recommends capturing it for added realism and variety.

  • Recording and Equipment Considerations 4:43

    • Josh advises using a Logitech 4K webcam for better image quality, though a 1080p camera can also yield decent results.

    • He shares his experience with different recording devices, including a phone's rear-facing camera in 4K, a webcam, and a DSLR, and emphasizes the need for experimentation.

    • Josh recommends using the built-in Windows or Mac camera app for recording at the highest resolution possible, with instructions on adjusting settings to force 4K recording.

    • He advises recording a clip without the green screen, looking straight into the camera, and speaking casually to ensure the digital double learns natural behavior.

  • Batch Creating Avatars 6:07

    • Josh introduces a workflow in his video editing software for batch creating avatars, which speeds up the process.

    • He mentions the importance of recording a clip that is at least two minutes long to avoid issues with awkward movements being mimicked by the avatar.

    • Josh explains his setup for recording, including using an adjustable camera arm mounted to his desk for flexibility.

    • He concludes the demo by stating that he will cover more in the next video, indicating the end of the current session.


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18: Batch Producing Avatars


Keywords: batch, avatar, digital-double, production, lighting, setup, color, correction, video, editing, project, HeyGen, encoder


In this tutorial, Josh Lomelino demonstrates a comprehensive workflow for efficiently batch producing multiple virtual avatars with consistent lighting and color quality. Viewers will learn how to set up precise video editing project settings, create a master sequence with multiple camera angles, and use Adobe Media Encoder to render individual clips for avatar training. The technique allows content creators to scale their avatar production, quickly export multiple versions of their digital doubles, and maintain a well-organized project structure that enables future edits and refinements. By following this method, users can streamline their avatar creation process, saving significant time and producing high-quality, professional virtual representations.


Description

In this tutorial, Josh Lomelino demonstrates a comprehensive workflow for efficiently batch producing multiple virtual avatars with consistent lighting and color quality. Viewers will learn how to set up precise video editing project settings, create a master sequence with multiple camera angles, and use Adobe Media Encoder to render individual clips for avatar training. The technique allows content creators to scale their avatar production, quickly export multiple versions of their digital doubles, and maintain a well-organized project structure that enables future edits and refinements. By following this method, users can streamline their avatar creation process, saving significant time and producing high-quality, professional virtual representations.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Configure video editing project settings to match camera specifications

  2. Create a systematic numbering and organization system for avatar sequences

  3. Set up multiple camera angles within a single project

  4. Use Adobe Media Encoder to batch render avatar clips

  5. Export individual video files for virtual avatar training

  6. Implement color correction and LUT modifications across multiple clips

  7. Organize project files for efficient content production

  8. Develop a scalable workflow for mass avatar creation

  9. Troubleshoot and remove performance anomalies in avatar recordings

  10. Back up and preserve digital asset production files


 

Summary

  • Setting Up Lighting and Color Values 0:08

    • Josh Lomelino explains the importance of setting up lighting and color values once to achieve consistent results over time.

    • He emphasizes the need to test lighting and color values before batch producing a group of avatars.

    • Josh mentions the flexibility to make further adjustments later using L, U, T color modifications or color correction tools.

    • The workflow allows for the efficient production of 10 to 50 avatars, ensuring visual polish from the start.

  • Consistency in Project Settings 1:42

    • Josh highlights the necessity of matching video editing project settings to the specifications of the recording camera.

    • He provides an example of setting up a project for a Logitech 4k camera and ensuring consistency in frame size and frame rate.

    • Josh advises checking file properties to extract frame size and frame rate if unsure.

    • Consistency in project settings is crucial for mass producing different clips.

  • Creating a Master Sequence 2:59

    • Josh sets up a master sequence to serve as a template for duplicating sequences as needed.

    • He uses a clear numbering system for sequences, labeling each avatar with a specific outfit and camera angle.

    • Examples include Avatar 001, DIRECT address, no hands, and Avatar 0013, quarter view.

    • Josh organizes sequences in a dedicated folder called a bin for project organization.

  • Batch Rendering with Adobe Media Encoder 4:56

    • Josh explains the process of adding clips to a Batch Render Queue using Adobe Media Encoder.

    • He selects in and out points for each camera angle, creating dedicated files for each angle.

    • Josh configures the encoder to render only the specified in and out range on the timeline.

    • Each camera angle should be exported as an individual MP4 file, specifying the folder location and file name.

  • Finalizing and Organizing Project Files 6:40

    • Josh emphasizes the importance of organizing project files, including original source files, rendered clips, and project files.

    • He advises saving the video editing project frequently as a fail-safe for future edits.

    • Josh highlights the need to review source footage for any performance anomalies and correct them.

    • The workflow allows for the removal of outdated avatars and recreation without problematic movements.

  • Backing Up and Scaling Content Production 8:25

    • Josh frequently backs up his entire project folder by compressing it into a zip file for disaster recovery.

    • He mentions the time investment upfront to create polished assets and resolve hiccups.

    • Josh advises starting with manual methods and gradually scaling to more advanced techniques.

    • The well-organized project structure saves time, enables content production scaling, and supports high-performance results.

 

 
 


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19: Automate Everything with Text Prompt


Keywords: Automated, performance, text, video, Otter, AI, voice, clone, Eleven Labs, HeyGen, audio, multilingual


In this video, Josh demonstrates how to create fully automated video performances directly from text using tools like Otter AI, 11 Labs, and HeyGen. Viewers will learn how to generate high-quality voice clones, prototype video scripts, and produce professional-looking content with minimal effort by leveraging AI-powered voice and video generation technologies. The workflow allows content creators to transform written or spoken text into polished video presentations quickly and efficiently. By following Josh's method, users can generate multiple video iterations, edit audio precisely, and create digital avatars that replicate their voice and performance with remarkable accuracy.


Description

In this video, Josh demonstrates how to create fully automated video performances directly from text using tools like Otter AI, 11 Labs, and HeyGen. Viewers will learn how to generate high-quality voice clones, prototype video scripts, and produce professional-looking content with minimal effort by leveraging AI-powered voice and video generation technologies. The workflow allows content creators to transform written or spoken text into polished video presentations quickly and efficiently. By following Josh's method, users can generate multiple video iterations, edit audio precisely, and create digital avatars that replicate their voice and performance with remarkable accuracy.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  1. Generate video scripts from transcribed audio using AI tools

  2. Create high-quality voice clones with consistent audio recordings

  3. Prototype video content using free and paid AI platforms

  4. Optimize voice training for digital avatars

  5. Manage content production across multiple AI environments

  6. Edit audio tracks with minimal credit consumption

  7. Develop a systematic workflow for automated video creation

  8. Replicate personal performance using digital voice technology

  9. Transform text-based content into professional video presentations

  10. Implement cost-effective strategies for video and audio generation


 

Summary

  • Creating a Fully Automated Performance from Text 0:08

    • Josh Lomelino explains the process of creating a fully automated performance directly from text, including generating audio prompts using Otter AI.

    • He describes how he brainstorms ideas while walking and exports the subtitle transcript file, SRT, to process it with AI tools like Claude or ChatGPT.

    • Josh mentions breaking up long scripts into manageable blocks of 1800 characters and generating a year's worth of content for various platforms.

    • He emphasizes the use of text, whether written manually or spoken and transcribed, to craft a video script using two primary methods.

  • Generating High-Quality Voice Clones 1:51

    • Josh discusses creating a high-quality voice clone using 11 Labs, initially finding the results artificial but later perfecting the settings.

    • He highlights the importance of using a consistent audio clip for training the voice digital double, ideally around three hours of spoken audio.

    • Josh explains the challenges of recording consistently for three hours and how he stitches together previous demo recordings to create a large audio clip.

    • He stresses the need for meticulous tracking of audio settings to ensure uniformity and avoid sudden changes in volume or tonal quality.

  • Optimizing Audio Recording for Consistency 3:36

    • Josh shares his experience of recording multiple live sessions with an audience, which infused the audio with personality and energy.

    • He explains the importance of having consistently dialed-in audio for generating a high-quality performance, as the AI listens to everything in the audio track.

    • Josh mentions the time and cost involved in using 11 Labs, which can take up to six to eight hours to analyze a voice and build a model.

    • He advises against using cheaper models, such as the multilingual version one model or turbo 2.5, and recommends upgrading to the multilingual version two model for better results.

  • Using Hey Gen for Cost-Effective Prototyping 5:35

    • Josh introduces Hey Gen as an alternative for creating generative content when 11 Labs burns through credits too quickly.

    • He explains how he trains Hey Gen on his voice by uploading a 10 to 15-minute audio clip and generates unlimited videos for free, depending on the subscription plan.

    • Josh describes the process of creating prototypes, making real-time adjustments to the script, and rendering multiple takes.

    • He mentions using his phone in split screen mode while walking to make adjustments on the fly and then copying and pasting the revised script into Hey Gen.

  • Switching Between Hey Gen and 11 Labs 7:44

    • Josh explains how he can switch the voice in Hey Gen to the high-quality production voice in 11 Labs with a click of a button.

    • He highlights the downside of using Hey Gen, which is the risk of losing all credits if there are issues with the audio track in the final video.

    • Josh prefers using the Studio tool in 11 Labs for targeted editing, which allows regenerating just portions of the audio without redoing the entire clip.

    • He mentions the benefit of being able to download the WAV file and MP3 file from the Studio tool in 11 Labs as a fail-safe.

  • Organizing Video Production Phases 9:21

    • Josh describes his workflow of treating production as two phases: the cheap, free voice phase and the final phase.

    • He explains the process of pasting the text directly into the Hey Gen editor, listening to the prototype, and resolving issues before creating a new file in Hey Gen.

    • Josh organizes his videos into two folders: a prototype folder and a final folder, for easy organization of his methods.

    • He mentions using the multilingual version two model for cost-effective throwaway tests and training his voice with Hey Gen for free prototyping.

  • Leveraging Digital Doubles for High-Quality Videos 10:34

    • Josh shares how he uses his digital doubles to replicate a performance of his voice and generate a corresponding video composite.

    • He explains how he creates a script using Otter AI during a walk, copies and pastes it into his automated workflow, and produces a high-end video with minimal effort.

    • Josh highlights the benefits of this workflow, which allows him to deliver excellence without skipping a beat, even when small inconsistencies would have derailed the process before.

    • He concludes by mentioning the next steps in the following videos, which will cover adding automated visual elements on screen behind the virtual avatar.

 

 


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20: Re-order Items


Re-order Items


Description

Once you complete this video, you’ll be able to confidently reorder classes, units, and individual content items within your content management system. You’ll learn how to move items, folders, and entire classes to customize the sequence of your content with just a few clicks. The demo shows how to update the order both during content creation and after the fact, ensuring your workflow stays organized and flexible. By mastering these tools, you’ll have full control over the structure and flow of your content.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Reorder content items, units, and classes within a content management system
  • Organize the sequence of content to match desired workflows
  • Move individual items, folders, or entire classes to new positions
  • Update and reset the order of content efficiently
  • Customize the structure and flow of educational materials

Summary

  • Reordering Content Items 0:10

    • Josh Lomelino explains the ability to reorder classes, units, and content, emphasizing the flexibility to sequence content.

    • Users can reorder content items within a folder (unit) or move entire folders and classes.

    • The process of reordering content involves specifying an order number for new items or leaving it blank for automatic placement at the end of the unit.

    • Users can reorder content items by selecting a class, navigating to a unit, and using the "reorder content" feature.

  • Shuffling Content Items 2:49

    • Josh demonstrates how to shuffle content items within a unit by selecting specific items and reordering them.

    • He creates a screenshot as a reference to ensure he can revert changes if needed.

    • The interface allows users to move items to different positions, with a zero indicating the first position in the sequence.

    • Accidental duplicates are handled by the system, ensuring a sequential process and proper reordering.

  • Refreshing and Verifying Changes 4:48

    • Josh refreshes the page to verify that the reordered content items are in the correct sequence.

    • He demonstrates the process of reordering content items in a different class to show the flexibility of the system.

    • Users can modify the order number of content items directly or use the "reorder content" feature for more control.

    • The system automatically updates the order of content items, ensuring a seamless reordering process.

  • Reordering Units 6:18

    • Josh explains how to reorder units within a class, using the "reorder units" feature.

    • He demonstrates moving a unit to a different position in the sequence, with all related content items moving accordingly.

    • The process involves selecting a class, navigating to the desired unit, and reordering the units.

    • Users can update the sequence of units to better organize their content flow.

  • Handling Class Reordering 7:49

    • Josh mentions the need to reorder classes only if the home page of classes requires a different sequence.

    • The process of reordering classes is similar to reordering units and content items.

    • Users can update the order of classes to reflect their preferred sequence.

    • The system provides flexibility in managing the flow of content, units, and classes.

  • Summary and Next Steps 8:43

    • Josh summarizes the various ways to reorder content, units, and classes, emphasizing the flexibility of the system.

    • He concludes the demo by mentioning the next topic, which is about locking and unlocking content.

    • The demo aims to showcase the powerful automation and flexibility of the content management system.

    • Users are encouraged to explore the different features to optimize their content organization and workflow.


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21: Video Manager Component


Video Manager Component


Description

After completing this video, viewers will be able to confidently upload and organize videos using the AMP Video Manager Component. They will learn how to tag and categorize content for easy searching, modify video details, and utilize advanced features like custom thumbnails and player button settings. Additionally, viewers will understand how to manage video metadata, optimize playback quality, and access analytics to track video performance. This empowers users to efficiently manage and enhance their video content within the platform.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Upload videos to the platform
  • Tag and categorize video content
  • Organize videos for efficient retrieval
  • Modify video details and metadata
  • Customize video thumbnails and player settings
  • Search for videos using tags and keyword
  • Replace or delete existing videos
  • Access and interpret video analytics
  • Restrict or enable video embedding on other platforms

Summary

  • Video Manager Component Overview 0:08

    • Josh Lomelino introduces the video manager component, explaining its accessibility from both the end user's perspective and the backend.

    • He highlights the interactive chapters, x-ray search functionality, and closed captions capabilities.

    • The video manager supports various video resolutions, including 4K, 8K, and 360-degree videos, and offers a picture-in-picture feature.

    • Josh explains the ease of uploading videos through drag-and-drop, mentioning the automatic handling of transcripts and video resolutions on the backend.

  • Tagging and Metadata Management 2:23

    • Josh demonstrates the tagging system, which allows organizing videos into categories for easier management.

    • He explains the process of adding tags to videos, emphasizing the importance of tagging for advanced searches.

    • The metadata management includes naming, describing, and tagging videos before uploading the MP4 file.

    • Josh highlights the importance of uploading the highest resolution video, which will be transcoded into multiple versions for adaptive playback.

  • Transcoding and Video Quality Adaptation 5:49

    • Josh describes the transcoding process, where the highest resolution video is converted into multiple versions for different connection speeds.

    • He explains how the player automatically selects the best quality based on the user's connection speed.

    • The transcoding process ensures that the video adapts to the user's playback capabilities, enhancing the viewing experience.

    • Josh demonstrates the successful upload of a video and the subsequent changes in the user interface.

  • Advanced Features and Multilingual Support 9:21

    • Josh mentions future demos that will cover advanced features like multiple language support for transcripts and videos.

    • He explains the ability to switch out videos by modifying content and using the select video feature.

    • The advanced search functionality allows filtering videos by tags and specific words, making it easier to find content.

    • Josh emphasizes the importance of categorization and organization for managing large video libraries.

  • Customization and Player Settings 12:00

    • Josh discusses the customization options for thumbnails, player buttons, and embedding restrictions.

    • He explains how to upload custom thumbnails and the availability of templates for creating professional-looking thumbnails.

    • The player settings allow customizing social media engagement features and restricting where the video can be embedded.

    • Josh highlights the flexibility in setting video visibility, from public to private, and the impact of these settings on the video's accessibility.

  • Full Screen Video Manager 12:14

    • Josh introduces the Full Screen Video Manager, which provides a comprehensive view of video management.

    • The Full Screen Video Manager allows uploading videos, managing metadata, and adding tags directly from the full-screen interface.

    • He explains the process of creating content again to ensure the new video appears in the search process.

    • The manager also allows modifying tags and thumbnails for existing videos, enhancing the flexibility of video management.

  • Analytics and View Tracking 17:13

    • Josh demonstrates the ability to track the number of views for each video, providing valuable analytics data.

    • He explains how the analytics data can be used to monitor the performance of embedded content on other platforms.

    • The tracking feature ensures that all views are accounted for, even when the video is embedded on external sites.

    • Josh emphasizes the importance of using this data to optimize the video manager component and improve the user experience.

  • Final Thoughts and Summary 21:05

    • Josh summarizes the key features and functionalities of the video manager component.

    • He reiterates the ease of uploading and modifying videos, as well as the automatic handling of metadata and video resolutions.

    • The advanced search and tagging features are highlighted as powerful tools for managing large video libraries.

    • Josh concludes by emphasizing the flexibility and scalability of the video manager component, making it a versatile tool for various content management needs.


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22: Wicked Problem to Winning Product


Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.


Description

Unlock the secrets to creating a winning product by mastering the art of problem identification, stakeholder mapping, and innovative solution design. This demo guides you through defining high-impact “wicked problems,” breaking them into solvable pain points, and transforming insights into powerful features. You’ll learn to harness agile methods, leverage research tools, and build out a minimum viable product that stands out in the marketplace. Step by step, you’ll gain the skills and strategies needed to turn big ideas into real-world success.

After completing this video, viewers will be able to confidently approach product development by identifying significant "wicked problems" and breaking them down into actionable pain points. They will learn to map stakeholders and use strategies like the 5W method to thoroughly understand issues and the people affected. Equipped with primary research skills and tools for stakeholder and ecosystem mapping, learners will be ready to define a clear path toward building an impactful minimum viable product (MVP). Ultimately, participants will leave with a framework to turn ambitious ideas into organized, actionable project plans.


Outcomes

Following are the key things you will be able to do after you watch this demo:

  • Identify and define "wicked problems" relevant to real-world contexts
  • Analyze and map key stakeholders and personas affected by the problem
  • Subdivide complex issues into actionable pain points
  • Apply the 5W strategy to systematically understand and frame challenges
  • Create an ecosystem map to visualize relationships among users, systems, and organizations
  • Utilize tools like Miro and Figma for prototyping and solution mapping
  • Conduct research to gather insights and validate pain points using AI tools
  • Organize findings into actionable plans leading to a minimum viable product (MVP)

Summary

  • Defining the Problem and Initial Steps 0:11

    • Josh Lomelino discusses the daunting task of starting with a blank white screen and the importance of defining the problem to be solved.

    • He emphasizes the need for a problem-solving approach, focusing on specific workflow issues like ordering groceries.

    • The process involves mapping out pain points and converting them into solutions, which become features of the minimum viable product (MVP).

    • Josh explains the importance of maintaining a product mindset and the continual iterative process of discovery, design, and refinement.

  • Understanding the Minimum Viable Product (MVP) 2:03

    • Josh elaborates on the concept of an MVP, describing it as the minimum thing needed for a shippable product.

    • He highlights the risk of scope creep and the need to focus on essential features.

    • The development arc is described as a three-step process: discovery, design, and refinement, which repeats continuously.

    • Josh mentions various forms MVPs can take, including apps, web apps, native apps, games, and books.

  • Identifying Wicked Problems 4:59

    • Josh introduces the concept of a "wicked problem," which is complex, interconnected, and has no clear solution.

    • He explains the criteria for identifying wicked problems, including their complexity and the lack of a clear solution.

    • The importance of understanding the people affected by the problem is emphasized, with personas being used to define the target audience.

    • Josh provides examples of wicked problems, such as tracking auto repair warranties and bike repairs.

  • The 5W Strategy and Stakeholder Identification 8:49

    • Josh introduces the 5W strategy (who, what, when, where, why) to help identify and solve wicked problems.

    • He explains the importance of focusing on the people affected by the problem and identifying stakeholders.

    • Josh provides an example of a receipt tracker app and the various stakeholders involved, such as the end user, the company, and the battery manufacturer.

    • The process of mapping out stakeholders and understanding their roles is crucial for defining the ecosystem map.

  • Creating an Ecosystem Map and Using Tools 11:37

    • Josh discusses the creation of an ecosystem map, which defines the landscape and actors involved in the problem.

    • He explains the use of tools like Miro and Figma to create prototypes and answer questions from the ecosystem map.

    • The importance of defining the MVP and building backlogs and agile sprint lists is highlighted.

    • Josh assigns an action step for participants to come up with five to seven big picture problems and identify stakeholders and pain points.

  • Research and Data Mining 14:44

    • Josh emphasizes the need for primary research to validate and refine the identified problems and pain points.

    • He suggests using AI tools like ChatGPT to search forums and Reddit for discussions related to the pain points.

    • The importance of being led by interest and passion in solving the problem is reiterated.

    • Josh concludes the session by encouraging participants to focus on the action steps and start mapping out the problems and stakeholders.


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