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Anomaly Studios Done for you Services
Launching a product or service can be tough. You totally could implement each core piece of your marketing strategy directly into Anomaly AMP, leveraging our powerful marketing funnels, landing pages, website and blog tools, and online membership and sales features. But even with all those resources, attracting customers, and keeping up with the pace of content development and advertising implementation can feel like a real challenge.
We've been there. We understand the struggle. That's why my team is ready to help you build a solid foundation for growth. We'll partner with you to develop compelling pre-launch content, cultivate a targeted audience, and help you create a successful seed launch, setting you up for scalable success.

(view in landscape on mobile to see the stages in detail)
Here is a PDF download of your Success Path that you can print and put on your wall. This is our growth framework.These are the five phases of growth and this will help you see the big view. This is how the Anomaly Studios team can help you grow—strategically and systematically.
The Deliverables section at the bottom of the printout above shows each key step or deliverable in the growth sequence. Each phase has 3-5 action steps. Once completed we move on to the next phase and unlock increasing levels of growth. We figured this all out the hard way and now you get to benefit from the streamlined steps in our growth framework.

(view in landscape on mobile to see the stages in detail)
The PDF download above outlines a phased approach with detailed sprints and tasks to efficiently develop, launch, and scale the product offering. The PDF printout is organized in five phases from left to right. It includes deliverables such as an onboarding process to define the vision, business analytics and market research to validate the positioning, testing of marketing models and lead magnets, a pre-launch offer with revenue automation, and the final development of an optimized evergreen sales funnel. When we meet we can create the statement of work and define the roles and responsibilities ensure a collaborative and streamlined process. Each number and deliverable in teal is a key step or deliverable in the process to build sustainable and ongoing growth and traffic.
It’s important to know that you are working with the best when you work with Anomaly Studios. Our team is composed of award-winning designers, content strategists, video editors, traffic strategists, and more to help you bring your product to life and to market at whatever level you need us. Several of our project leads have one or more graduate degrees specifically in this space.
For example Ryun who took his own YouYube channel to 1.5 MM subscribers and over a billion views on youTube.
Or Nick, an award-winning instructional designer and writer who has crafted world-class content and educational experiences for some of the world’s top universities.
Claire is one of our visual designers who helps your products and user experience look amazing.
Shara is our data wizard that helps you architect your traffic channels and affiliate partners research.
And you can work directly with me as your launch strategist and team leader to help orchestrate the team to make it all come to life.
These are just a few of my team you can work with.

How big do you want to go?
How fast do you want to grow?
Where do you fall on the DIY to done-for-you spectrum?
After you have thought about the three questions above, Schedule a Meeting with my Zoom meeting calendar integration at a time that works for you or email me at joshua@anomalystudios.com.
If you would like to invite others to the Zoom meeting simply add them (shown below). Everyone can align their calendars with the invites that are sent out from my Calendar Hero integrations.

Keywords: Anomaly AMP, digital engagement, online presence, content management, marketing funnels, evergreen content, user experience, scalability, healthcare industry, education sector, e-commerce, social media integration, customizable templates
Welcome to AMP

Here are the top things you will be able to do when you complete this module.
Introduction to AMP

Here are the top things you will be able to do when you complete this module.
Core Components


Coming Soon

Coming Soon
Keywords: Screen,recording,audio,capture,on-camera,presentation,production,challenges,lighting,consistency,studio,lights,color,temperature,LED,panels,backlights,kicker,light,digital,double,4K,webcam,system,performance,green,screen,Camtasia
In this video, Josh Lomelino demonstrates Method Three for creating engaging screen recordings that combine on-camera presence, screen capture, and audio. Viewers will learn how to set up professional lighting using LED panels, choose the right camera equipment, and optimize their recording environment for high-quality video production. The tutorial covers essential techniques for maintaining visual continuity, managing lighting color temperatures, and using tools like Camtasia and green screens to create polished, professional-looking video content. By following Josh's guidance, content creators will be able to produce dynamic, natural-looking screen recordings with improved technical quality and visual appeal.
In this video, Josh Lomelino demonstrates Method Three for creating engaging screen recordings that combine on-camera presence, screen capture, and audio. Viewers will learn how to set up professional lighting using LED panels, choose the right camera equipment, and optimize their recording environment for high-quality video production. The tutorial covers essential techniques for maintaining visual continuity, managing lighting color temperatures, and using tools like Camtasia and green screens to create polished, professional-looking video content. By following Josh's guidance, content creators will be able to produce dynamic, natural-looking screen recordings with improved technical quality and visual appeal.
Here are the key things you will be able to do after you watch this demo:
Manage on-camera and screen recording simultaneously
Maintain visual continuity during video recordings
Set up professional lighting using LED panels
Adjust color temperature and brightness for optimal video quality
Create a three-point lighting setup with key, fill, and kicker lights
Select and configure appropriate camera equipment for video production
Optimize system performance for screen and camera recording
Use a Wacom tablet for digital whiteboarding
Implement green screen techniques for background removal
Combine multiple video takes into a seamless recording
Export and render high-quality video files
Create digital double avatars for reusable content
Troubleshoot common video production challenges
Select and position lighting equipment safely
Integrate on-camera performance with slides and screen recordings
Method Three Demo and Challenges 0:08
Josh Lomelino introduces method three, which involves screen recording, audio, and on-camera capture, emphasizing its ability to capture natural, unscripted moments.
He highlights the challenges of managing both screen and camera presence simultaneously, including the need to maintain a consistent camera angle and expression.
Josh explains the importance of resuming recording with a neutral expression to ensure visual continuity.
He mentions the difficulty of pausing and resuming recording without noticeable edits when on camera.
Lighting Considerations for On-Camera Work 1:46
Josh discusses the significance of lighting in on-camera work, including the need to keep lighting consistent between takes.
He recommends using affordable studio lights, such as LED lights, which stay cool and are suitable for longer sessions.
Josh explains the concept of color temperature, noting that outdoor light can affect indoor lighting and cause color shifts.
He suggests using LED lights that allow adjustments in brightness and color temperature to manage lighting effectively.
Setting Up Lighting Equipment 3:02
Josh shares his preference for the Spectro Essential 360 LED panels, which range from 3250 to 6000 Kelvins and are dimmable.
He describes his typical setup, which includes stacking four LED panels in front and sometimes behind him to create soft, even light.
Josh emphasizes the importance of using back lights to create a "kicker light" effect, which helps outline the subject and makes them stand out from the background.
He advises adding weight to light stands to prevent them from tipping if bumped.
Camera and Recording Equipment 6:07
Josh talks about using a full-frame camera like the Canon 5D Mark III for high-quality recordings, but notes that a good 4K webcam can also deliver excellent results.
He recommends Logitech webcams, such as the Logitech 1080P cam, for their affordability and performance.
Josh explains the benefits of recording screen and camera separately, especially if the system can't handle 4K video and screen capture simultaneously.
He mentions the use of digital double avatars for reusing lighting and performance footage.
Optimizing System Performance and Audio Settings 8:15
Josh advises optimizing the graphics card and operating system for better system performance.
He recommends setting the microphone to 48,000 hertz and ensuring phantom power is turned on through the sound interface.
Josh suggests using a Wacom tablet for live whiteboarding, either with the Cintiq for direct drawing or a more affordable tablet for drawing on a pad.
He emphasizes the importance of setting pen lines thick enough to show clearly in high-resolution recordings.
Using Camtasia and green Screens 9:20
Josh highlights Camtasia's ability to combine multiple takes into one smooth recording and overlay on-camera performance videos on PowerPoint slides.
He explains the use of green screens for added flexibility, including the need to light the green screen evenly and separately from the face lighting.
Josh mentions the built-in removal tool in Camtasia for easily removing the green screen background.
He advises fine-tuning the green screen setup to avoid issues with hair and shoulder edges.
Exporting and Backing Up Videos 10:17
Josh recommends exporting videos as MP4 files using the H.264 format with a rendering quality around 75%.
He advises keeping files organized and backed up for potential updates.
Josh mentions the use of green screens for recording digital double avatar videos, which can be easily removed from the background later.
He concludes the demo by encouraging viewers to invest in high-quality audio and video assets for better results.
This video teaches how to create professional webcam performances using a free web-based teleprompter and simple recording techniques. Viewers will learn to set up a streamlined recording environment using their computer, webcam, and an online teleprompter tool, allowing them to deliver precise scripts with natural, direct-to-camera presence. The technique eliminates complex equipment setups, enabling content creators to record high-quality videos quickly and easily. By following these methods, users can improve their on-camera delivery, reduce editing time, and create polished video content with minimal technical barriers.
This video teaches how to create professional webcam performances using a free web-based teleprompter and simple recording techniques. Viewers will learn to set up a streamlined recording environment using their computer, webcam, and an online teleprompter tool, allowing them to deliver precise scripts with natural, direct-to-camera presence. The technique eliminates complex equipment setups, enabling content creators to record high-quality videos quickly and easily. By following these methods, users can improve their on-camera delivery, reduce editing time, and create polished video content with minimal technical barriers.
Here are the key things you will be able to do after you watch this demo:
Configure a webcam-based teleprompter setup
Position a teleprompter text for optimal eye contact with the camera
Use a free browser-based teleprompter tool
Record professional-looking webcam presentations
Manually scroll or auto-advance teleprompter text
Pause and resume recording seamlessly
Use green screen techniques for background removal
Deliver a natural, conversational on-camera performance
Create presentations using minimal script editing
Optimize webcam software settings for better video quality
• Introduction to webcam performances with teleprompter [0:00]
• Key Benefits of Teleprompter: [2:30]
- Delivers precise script
- Minimizes recording takes
- Ensures message clarity
• Technical Setup: [4:15]
- Use Camtasia for recording
- Position free browser-based teleprompter above camera lens
- Manually scroll or use automatic text advancement
- Use F9 key for pausing/resuming recording
• Advanced Techniques: [5:30]
- Record in front of green screen
- Potential for layered recordings
- Option to use OneNote for on-screen drawings
• Performance Tips: [6:15]
- Use bullet points for natural delivery
- Avoid word-for-word scripting
- Maintain conversational tone
• Closing Recommendations: [6:45]
- Configure webcam software settings
- Prepare for future demos on camera settings
Keywords: AI-generated,video,4K,resolution,workflow,optimization,content,longevity,editing,software,avatar,export,quarter,screen,principle,green,workflows,automated,production,performances,audio,files,text-to-performance,tools,cloud,storage,local,backups
In this video, you'll learn how to create a digital double avatar for automated video production, with a focus on optimizing workflow and resolution strategies. You'll discover techniques for producing high-quality avatars, including how to effectively composite 1080p avatars into 4K projects and create flexible avatar sets with multiple poses and angles. The tutorial will guide you through green screen workflows and demonstrate methods for automating avatar performances using audio and text-to-performance tools. By the end, you'll have a comprehensive understanding of how to efficiently generate professional-looking AI-driven video content with your digital avatar.
In this video, you'll learn how to create a digital double avatar for automated video production, with a focus on optimizing workflow and resolution strategies. You'll discover techniques for producing high-quality avatars, including how to effectively composite 1080p avatars into 4K projects and create flexible avatar sets with multiple poses and angles. The tutorial will guide you through green screen workflows and demonstrate methods for automating avatar performances using audio and text-to-performance tools. By the end, you'll have a comprehensive understanding of how to efficiently generate professional-looking AI-driven video content with your digital avatar.
Following are the key things you will be able to do after you watch this demo:
Select optimal video resolution for long-term content creation
Composite avatar videos into 4K projects using the quarter-screen technique
Design flexible avatar sets with multiple camera angles and poses
Implement cost-effective workflows for digital avatar production
Batch produce avatar videos efficiently
Utilize green screen techniques for high-quality avatar generation
Automate avatar performances using audio and text-to-performance tools
Future-proof video content by understanding resolution strategies
Create visually engaging educational or presentation videos with digital avatars
Optimize video production workflow for AI-generated content
Overview of Creating a Digital Double Avatar 0:08
Josh Lomelino introduces the video as an overview of creating a digital double avatar, emphasizing the importance of early workflow considerations for automated video production.
He highlights the significant decision of choosing between HD at 1080p and Ultra HD at 4k or higher, noting that while 1080p is faster and more economical, 4k offers better future-proofing.
Josh recommends producing videos in 4k for longevity, ensuring the platform supports 4k playback, and mentions that Anomaly Amp supports this out of the box.
For cost-effective 4k output, he suggests exporting the avatar at 1080p and compositing it over a 4k background in video editing software like Premiere or Camtasia.
Techniques for Achieving 4k Output 2:12
Josh explains that exporting avatars in 4k can be costly, but exporting at 1080p and compositing it in a 4k project maintains full resolution without quality loss.
He describes the quarter screen principle, where the avatar is positioned in the bottom right-hand corner of the screen, enhancing the learning experience with foreground and background visuals.
Josh advises producing the original avatar in 4k and storing it at full resolution in both cloud storage and local backups, but notes that most people will render videos in 1080p.
He outlines the process of creating an avatar set with multiple camera angles, standing and sitting poses, and options with and without hand gestures, providing a flexible collection for different needs.
green Screen Workflows and Automation 3:33
Josh discusses green screen workflows, offering tips for achieving strong results even without a high-end green screen.
He explains how to batch produce avatars efficiently, saving time with a streamlined workflow.
Josh introduces the concept of fully automating avatar performances using audio files or AI-generated audio and video with text-to-performance tools.
He concludes the demo by mentioning that he will cover these topics in more detail in future videos, encouraging viewers to stay tuned for further instruction.
Keywords: Digital, doubles, AI, tools, lighting, image, quality, training, model, green
In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.
In this tutorial, Josh guides viewers through creating high-quality digital doubles using AI technology. By following his detailed workflow, users will learn how to record themselves with optimal lighting, camera angles, and techniques to capture natural movements. The process involves creating multiple avatar variations with a consistent naming system, allowing for seamless video production and editing. After completing the tutorial, viewers will be able to generate professional, versatile digital avatars that can be used across different video projects with ease and consistency.
Following are the key things you will be able to do after you watch this demo:
Create multiple avatar variations with a consistent naming system
Record high-quality source footage for AI digital double training
Select optimal recording environments (green screen or natural settings)
Capture multiple camera angles for flexible video production
Apply three-point lighting techniques for professional video quality
Use camera settings to record in 4K resolution
Develop a systematic approach to avatar creation and management
Experiment with different avatar styles and gestures
Optimize video recording for AI digital double learning
Implement a multi-camera editing workflow for seamless avatar transitions
Building Digital Doubles from Scratch 0:08
Josh Lomelino explains the importance of following earlier steps, especially around lighting and image quality, to avoid costly post-production fixes.
He emphasizes the need for a two-minute video of oneself speaking directly to the camera, suggesting the use of a wireless mouse for discreet recording.
Josh prefers recording against a green screen for flexibility in background changes, but acknowledges the natural setting option.
He recommends experimenting with different avatars, using a consistent numbering system for organization, and provides examples of naming conventions for avatar variations.
Creating and Managing Avatars 3:19
Josh discusses the importance of capturing as many versions as possible for each outfit in one session to ensure consistency in hair, lighting, and clothing.
He explains his approach to recording multiple shots or angles simultaneously using different camera angles and a multi-cam edit in video editing software.
The three essential angles he always records are a close-up, a medium shot, and a three-quarter side view.
Josh mentions the challenges some AI tools pose with the three-quarter view but recommends capturing it for added realism and variety.
Recording and Equipment Considerations 4:43
Josh advises using a Logitech 4K webcam for better image quality, though a 1080p camera can also yield decent results.
He shares his experience with different recording devices, including a phone's rear-facing camera in 4K, a webcam, and a DSLR, and emphasizes the need for experimentation.
Josh recommends using the built-in Windows or Mac camera app for recording at the highest resolution possible, with instructions on adjusting settings to force 4K recording.
He advises recording a clip without the green screen, looking straight into the camera, and speaking casually to ensure the digital double learns natural behavior.
Batch Creating Avatars 6:07
Josh introduces a workflow in his video editing software for batch creating avatars, which speeds up the process.
He mentions the importance of recording a clip that is at least two minutes long to avoid issues with awkward movements being mimicked by the avatar.
Josh explains his setup for recording, including using an adjustable camera arm mounted to his desk for flexibility.
He concludes the demo by stating that he will cover more in the next video, indicating the end of the current session.
Keywords: green screen, virtual avatar, training video, RGB, Ultra Key
In this tutorial, Josh demonstrates how to create a versatile virtual avatar using a green screen background. By following his step-by-step process, viewers will learn to record a training video, use video editing software to remove the background, and export a high-quality 4K file for avatar creation. The technique allows users to generate a digital double that can be placed on any background, enabling them to create numerous training videos, presentations, and lectures without being physically present. Ultimately, viewers will gain the skills to produce an AI avatar that can work continuously, freeing up their personal time while maintaining professional content production.
In this tutorial, Josh demonstrates how to create a versatile virtual avatar using a green screen background. By following his step-by-step process, viewers will learn to record a training video, use video editing software to remove the background, and export a high-quality 4K file for avatar creation. The technique allows users to generate a digital double that can be placed on any background, enabling them to create numerous training videos, presentations, and lectures without being physically present. Ultimately, viewers will gain the skills to produce an AI avatar that can work continuously, freeing up their personal time while maintaining professional content production.
Following are the key things you will be able to do after you watch this demo:
Shoot a training video using a green screen background
Apply the ultra key filter in video editing software
Create a 100% green color matte
Remove background elements from video footage
Export high-quality 4K video files
Generate a virtual avatar using AI software
Render digital doubles for multiple presentations
Layer virtual avatars over different backgrounds
Integrate avatar presentations with PowerPoint and Canva slides
Produce training content without physical studio time
Creating a Virtual Avatar with a green Screen Background 0:08
Josh Lomelino explains the importance of using a green screen background for creating virtual avatars, emphasizing versatility and ease of use.
He describes the general principle of achieving a 100% green background in the RGB model, noting the difficulty of achieving perfect green.
Josh introduces simple steps to help with the process, including shooting a two-minute training video on a green screen and using 100% green shapes in video editing software.
He demonstrates the use of the ultra key filter in video editing software to eliminate the background and adjust settings like feathering, key color, and matte cleanup.
Setting Up the green Screen Workflow 5:18
Josh explains the creation of a 100% green color matte in video editing software, specifying the width and height to be 4k.
He describes layering the green clip underneath the video track and extending it to the same length as the training clip.
Josh mentions the importance of placing additional green color mats to fix any spillover areas and avoid relying solely on the ultra key effect.
He outlines the process of setting in and out points, exporting the clip as an MP4 file, and using Adobe Media Encoder for batch rendering.
Exporting and Adjusting Settings 8:12
Josh details the export settings, including using the h264 codec for high quality and specifying the file type as MP4.
He emphasizes the importance of evenly lighting the green screen for a better key and mentions common issues like wrinkles and folds.
Josh shows how to create a new avatar in Hey Gen or other virtual avatar software, validating the model by reading a code aloud.
He explains the process of uploading source material, validating the camera angle, and retaining 4k footage for higher resolution renders.
Using the Virtual Avatar in Various Productions 11:27
Josh discusses the flexibility of using the virtual avatar in presentations, lectures, and demos, including mixing with PowerPoint slides and Canvas slides.
He highlights the ability to create unlimited digital doubles and the importance of not checking the AI remove background option.
Josh explains the use of Camtasia's Remove Color effect to key out the green color in the background and the importance of using high-quality settings.
He advises against using proxy footage for making decisions about green screen settings and emphasizes the need for maximum quality settings in video editing software.
Final Steps and Infinite Possibilities 14:54
Josh concludes by mentioning the infinite possibilities of the workflow, including creating presentations directly inside Hey Gen.
He discusses integrating with Canva for timed slide changes and animations, and the option to check the background removal button for a transparent background.
Josh reiterates the importance of using the method shown in the video to achieve 4k production quality, even if it requires a more expensive plan.
He wraps up the demo, encouraging viewers to explore the various applications and approaches for their virtual avatars.
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